Hilton Head Island town, South Carolina
CityPopulation: 37,805 (2023 estimate)
Located in South Carolina , South Carolina
Census Bureau data for Hilton Head Island town from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Hilton Head Island town
- What is the median household income in Hilton Head Island town?
- The median household income in Hilton Head Island town is $96,715 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Hilton Head Island town?
- The poverty rate in Hilton Head Island town is 6.2% (U.S. Census Bureau ACS 2023).
- What is the median home value in Hilton Head Island town?
- $652,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in Hilton Head Island town?
- The median gross rent in Hilton Head Island town is $1,518 per month (U.S. Census Bureau ACS 2023).
- What percentage of Hilton Head Island town residents have a college degree?
- 55.3% of adults in Hilton Head Island town hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
37,805
Median Income
$96,715
Median Home Value
$652,100
Poverty Rate
6.2%
Unemployment (ACS 2023)
2.4%
Median Age
59.0 yrs
Since 2019
Median Income:
+$12,140 (+14.4%)
Home Value:
+$168,500 (+34.8%)
Poverty Rate:
+0.3 pp (+5.1%)
Bachelor's+:
+1.0 pp (+1.8%)
Unemployment:
-1.4 pp (-36.8%)
Demographics
Total Population
37,805
Median Age
59.0
Female
49.9%
Race & Ethnicity
Hispanic or Latino 15.1%
White (non-Hisp.) 75.1%
Black 6.3%
Asian 0.9%
Two or More 6.6%
Other 8.8%
Asian Subgroups (% of total pop.)
Chinese
0.6%
Filipino
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
10.0%
Puerto Rican
0.4%
Cuban
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$96,715
±$7,843
+$29,897 vs. state
Per Capita Income
$130,214
Median Family Income
$124,235
Poverty Rate
6.2%
-3.9 pp vs. state
Child Poverty Rate
16.2%
Working-Age Poverty Rate
—
SNAP Recipients
2.4%
Social Security Income
—
Retirement Income
41.3%
Household Income Distribution
< $10k
3.0%
$10–15k
1.5%
$15–25k
5.3%
$25–35k
7.3%
$35–50k
9.0%
$50–75k
14.9%
$75–100k
9.9%
$100–150k
16.2%
$150–200k
10.3%
$200k+
22.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
30,265
Owner-Occupied
79.3%
Renter-Occupied
20.7%
Vacancy Rate
42.2%
Median Home Value
$652,100
+$415,400 vs. state
Median Gross Rent
$1,518
Owner Cost Burden (30%+)
30.7%
Renter Cost Burden (30%+)
43.3%
Home Value Distribution
< $50k
4.3%
$50–100k
1.5%
$100–200k
3.3%
$200–300k
6.4%
$300–500k
14.8%
$500k–$1M
41.6%
$1M+
23.3%
Gross Rent Distribution
< $500
7.5%
$500–1k
17.8%
$1–1.5k
23.9%
$1.5–2k
21.5%
$2–2.5k
8.1%
$2.5–3.5k
7.8%
$3.5k+
13.3%
Vehicle Availability
No vehicle
4.8%
1 vehicle
38.0%
2 vehicles
41.2%
3+
16.0%
Housing Type
Single-fam. det.
47.3%
Single-fam. att.
6.0%
2–4 units
1.0%
5–19 units
9.3%
20+ units
20.6%
Mobile home
5.0%
Housing Age
Pre-1940
0.1%
1940–1969
0.2%
1970–1999
19.6%
2000–2009
13.9%
2010+
6.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
93.0%
Bachelor's or Higher
55.3%
+23.8 pp vs. state
Graduate Degree
23.9%
Some College / Associate
15.2%
Less Than High School
2.9%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
48.8%
Unemployment Rate
2.4%
-2.6 pp vs. state
Work from Home
17.3%
Self-Employed
6.8%
Government Workers
6.9%
Private For-Profit
86.1%
Industry
Arts/Entmt.
16.8%
Edu/Health
15.7%
Prof. Services
14.9%
Retail
13.7%
Finance
9.0%
Construction
8.1%
Manufacturing
7.3%
Transportation
4.3%
Information
2.0%
Wholesale
2.0%
Public Admin
1.7%
Agriculture
0.3%
Occupation
Management
43.4%
Sales
20.8%
Food Prep
20.3%
Production
8.0%
Construction
7.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
18.4 min
Drove Alone
69.6%
Carpool
8.7%
Public Transit
0.4%
Work from Home
17.3%
Walked
1.4%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
17,504
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
56.4%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
7.7%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
2.6%
5–9
2.8%
10–14
4.4%
15–19
3.8%
20–24
2.9%
25–34
7.2%
35–44
7.8%
45–54
10.7%
55–64
7.7%
65–74
10.7%
75–84
20.2%
85+
13.5%
Under 18: 12.1%
Working age (18–64): 87.9%
65 and over: 39.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
12.6%
Naturalized Citizen
32.7%
Speaks English Less Than Very Well
6.8%
Foreign-Born Origin
Latin America
65.8%
Europe
17.5%
Asia
6.1%
Africa
2.5%
Veterans & Disability
Veteran
9.0%
With a Disability
15.3%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
89.9%
Uninsured
10.1%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
92.5%
Has a Computer
96.2%
Same House 1 Year Ago
86.0%
Moved from Abroad
0.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023