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Maggie Valley town, North Carolina

City

Population: 2,311 (2023 estimate)

Located in North Carolina , North Carolina

Census Bureau data for Maggie Valley town from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Maggie Valley town

What is the median household income in Maggie Valley town?
The median household income in Maggie Valley town is $67,674 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Maggie Valley town?
The poverty rate in Maggie Valley town is 8.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Maggie Valley town?
$312,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Maggie Valley town?
The median gross rent in Maggie Valley town is $1,087 per month (U.S. Census Bureau ACS 2023).
What percentage of Maggie Valley town residents have a college degree?
31.7% of adults in Maggie Valley town hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
2,311
Median Income
$67,674
Median Home Value
$312,200
Poverty Rate
8.8%
Unemployment (ACS 2023)
1.7%
Median Age
52.0 yrs
Since 2019 Median Income: +$21,324 (+46%) Home Value: +$110,200 (+54.6%) Poverty Rate: -1.3 pp (-12.9%) Bachelor's+: +0.3 pp (+1%) Unemployment: -1.5 pp (-46.9%)

Demographics

Total Population 2,311
Median Age 52.0
Female 52.3%
Race & Ethnicity
Hispanic or Latino 8.2% White (non-Hisp.) 87.2% Black 0.4% Asian 1.6% Two or More 2.7% Other 7.1%
Asian Subgroups (% of total pop.)
Indian
1.4%
Vietnamese
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
6.3%
Puerto Rican
0.5%
Cuban
0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $67,674 ±$8,077
-$2,230 vs. state
Per Capita Income $79,791
Median Family Income $72,679
Poverty Rate 8.8%
-0.6 pp vs. state
Child Poverty Rate 9.9%
Working-Age Poverty Rate
SNAP Recipients 6.0%
Social Security Income
Retirement Income 37.3%
Household Income Distribution
< $10k
3.4%
$10–15k
0.7%
$15–25k
4.8%
$25–35k
5.7%
$35–50k
15.9%
$50–75k
27.1%
$75–100k
17.5%
$100–150k
9.7%
$150–200k
10.8%
$200k+
4.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 1,866
Owner-Occupied 76.1%
Renter-Occupied 23.9%
Vacancy Rate 51.8%
Median Home Value $312,200
+$52,800 vs. state
Median Gross Rent $1,087
Owner Cost Burden (30%+) 24.8%
Renter Cost Burden (30%+) 21.2%
Home Value Distribution
< $50k
2.2%
$50–100k
5.1%
$100–200k
8.6%
$200–300k
19.0%
$300–500k
33.0%
$500k–$1M
20.0%
Gross Rent Distribution
< $500
3.0%
$500–1k
35.8%
$1–1.5k
45.5%
$1.5–2k
3.0%
$2–2.5k
3.0%
$2.5–3.5k
9.7%
Vehicle Availability
No vehicle
3.4%
1 vehicle
40.9%
2 vehicles
36.4%
3+
19.2%
Housing Type
Single-fam. det.
64.5%
Single-fam. att.
4.8%
2–4 units
2.6%
5–19 units
5.4%
20+ units
0.2%
Mobile home
17.5%
Housing Age
Pre-1940
3.2%
1940–1969
2.0%
1970–1999
6.3%
2000–2009
31.7%
2010+
11.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 92.8%
Bachelor's or Higher 31.7%
-3.0 pp vs. state
Graduate Degree 14.0%
Some College / Associate 25.7%
Less Than High School 4.6%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 48.6%
Unemployment Rate 1.7%
-3.1 pp vs. state
Work from Home 15.4%
Self-Employed 9.2%
Government Workers 6.1%
Private For-Profit 83.9%
Industry
Arts/Entmt.
32.2%
Edu/Health
16.4%
Construction
10.8%
Retail
9.1%
Prof. Services
9.0%
Finance
8.8%
Manufacturing
5.5%
Wholesale
2.8%
Transportation
0.7%
Public Admin
0.5%
Occupation
Management
44.4%
Food Prep
20.0%
Sales
18.2%
Construction
12.6%
Production
4.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 27.0 min
Drove Alone 65.0%
Carpool 17.8%
Public Transit 0.0%
Work from Home 15.4%
Walked 1.9%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 899
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 51.9%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 7.2%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
0.9%
5–9
7.1%
10–14
5.7%
15–19
8.0%
20–24
5.0%
25–34
9.7%
35–44
6.2%
45–54
8.2%
55–64
7.5%
65–74
9.6%
75–84
17.4%
85+
9.7%
Under 18: 18.3% Working age (18–64): 81.7% 65 and over: 31.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 6.4%
Naturalized Citizen 22.3%
Speaks English Less Than Very Well 5.9%
Foreign-Born Origin
Latin America
54.7%
Europe
24.3%
Asia
14.9%

Veterans & Disability

Veteran 10.2%
With a Disability 19.6%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 81.5%
Uninsured 18.5%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 93.1%
Has a Computer 97.3%
Same House 1 Year Ago 91.3%
Moved from Abroad 0.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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