Census Bureau data for Marshalltown city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Marshalltown city
- What is the median household income in Marshalltown city?
- The median household income in Marshalltown city is $68,854 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Marshalltown city?
- The poverty rate in Marshalltown city is 10.4% (U.S. Census Bureau ACS 2023).
- What is the median home value in Marshalltown city?
- $117,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in Marshalltown city?
- The median gross rent in Marshalltown city is $864 per month (U.S. Census Bureau ACS 2023).
- What percentage of Marshalltown city residents have a college degree?
- 19.7% of adults in Marshalltown city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
27,491
Median Income
$68,854
Median Home Value
$117,100
Poverty Rate
10.4%
Unemployment (ACS 2023)
4.5%
Median Age
35.0 yrs
Since 2019
Median Income:
+$16,819 (+32.3%)
Home Value:
+$22,800 (+24.2%)
Poverty Rate:
-0.2 pp (-1.9%)
Bachelor's+:
+1.6 pp (+8.8%)
Unemployment:
-0.9 pp (-16.7%)
Demographics
Total Population
27,491
Median Age
35.0
Female
48.9%
Race & Ethnicity
Hispanic or Latino 33.1%
White (non-Hisp.) 56.0%
Black 2.7%
Asian 5.2%
Two or More 15.7%
Other 8.7%
Asian Subgroups (% of total pop.)
Chinese
0.4%
Indian
0.1%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
28.8%
Puerto Rican
1.1%
Cuban
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$68,854
±$5,413
-$4,293 vs. state
Per Capita Income
$79,337
Median Family Income
$84,059
Poverty Rate
10.4%
+3.5 pp vs. state
Child Poverty Rate
17.7%
Working-Age Poverty Rate
—
SNAP Recipients
11.8%
Social Security Income
—
Retirement Income
21.4%
Household Income Distribution
< $10k
4.4%
$10–15k
4.6%
$15–25k
7.0%
$25–35k
8.6%
$35–50k
11.0%
$50–75k
19.1%
$75–100k
17.3%
$100–150k
18.8%
$150–200k
5.1%
$200k+
4.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
10,893
Owner-Occupied
66.9%
Renter-Occupied
33.1%
Vacancy Rate
7.0%
Median Home Value
$117,100
-$78,800 vs. state
Median Gross Rent
$864
Owner Cost Burden (30%+)
15.8%
Renter Cost Burden (30%+)
27.0%
Home Value Distribution
< $50k
9.2%
$50–100k
31.7%
$100–200k
23.6%
$200–300k
14.1%
$300–500k
4.7%
$500k–$1M
0.8%
$1M+
0.5%
Gross Rent Distribution
< $500
11.3%
$500–1k
59.0%
$1–1.5k
22.5%
$1.5–2k
3.7%
$2–2.5k
1.9%
$2.5–3.5k
0.2%
$3.5k+
1.3%
Vehicle Availability
No vehicle
8.4%
1 vehicle
29.9%
2 vehicles
37.6%
3+
24.2%
Housing Type
Single-fam. det.
70.7%
Single-fam. att.
1.8%
2–4 units
4.2%
5–19 units
5.1%
20+ units
6.7%
Mobile home
3.6%
Housing Age
Pre-1940
30.5%
1940–1969
5.7%
1970–1999
13.0%
2000–2009
6.0%
2010+
3.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
82.1%
Bachelor's or Higher
19.7%
-11.2 pp vs. state
Graduate Degree
6.9%
Some College / Associate
18.6%
Less Than High School
10.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
66.5%
Unemployment Rate
4.5%
+0.9 pp vs. state
Work from Home
6.0%
Self-Employed
4.3%
Government Workers
12.6%
Private For-Profit
82.9%
Industry
Manufacturing
27.2%
Edu/Health
23.1%
Retail
12.4%
Construction
7.8%
Prof. Services
7.5%
Arts/Entmt.
5.0%
Finance
3.6%
Transportation
3.1%
Public Admin
1.9%
Agriculture
1.9%
Wholesale
1.7%
Information
1.0%
Occupation
Production
27.5%
Management
25.8%
Sales
18.1%
Food Prep
17.2%
Construction
11.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
17.4 min
Drove Alone
74.9%
Carpool
15.7%
Public Transit
0.0%
Work from Home
6.0%
Walked
2.7%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
10,127
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
49.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
24.6%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.4%
5–9
8.1%
10–14
7.7%
15–19
7.3%
20–24
6.9%
25–34
12.3%
35–44
11.8%
45–54
10.8%
55–64
5.8%
65–74
5.9%
75–84
9.7%
85+
4.4%
Under 18: 27.1%
Working age (18–64): 72.9%
65 and over: 16.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
19.1%
Naturalized Citizen
36.5%
Speaks English Less Than Very Well
18.7%
Foreign-Born Origin
Latin America
68.1%
Asia
22.7%
Africa
4.9%
Europe
2.7%
Veterans & Disability
Veteran
9.4%
With a Disability
13.3%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
94.2%
Uninsured
5.8%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
86.1%
Has a Computer
92.6%
Same House 1 Year Ago
88.3%
Moved from Abroad
1.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023