Census Bureau data for New Braunfels city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — New Braunfels city
- What is the median household income in New Braunfels city?
- The median household income in New Braunfels city is $88,257 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in New Braunfels city?
- The poverty rate in New Braunfels city is 4.1% (U.S. Census Bureau ACS 2023).
- What is the median home value in New Braunfels city?
- $315,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in New Braunfels city?
- The median gross rent in New Braunfels city is $1,536 per month (U.S. Census Bureau ACS 2023).
- What percentage of New Braunfels city residents have a college degree?
- 38.6% of adults in New Braunfels city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
98,700
Median Income
$88,257
Median Home Value
$315,100
Poverty Rate
4.1%
Unemployment (ACS 2023)
3.7%
Median Age
36.0 yrs
Since 2019
Median Income:
+$17,213 (+24.2%)
Home Value:
+$95,900 (+43.8%)
Poverty Rate:
-1.8 pp (-30.5%)
Bachelor's+:
+3.9 pp (+11.2%)
Unemployment:
+0.3 pp (+8.8%)
Demographics
Total Population
98,700
Median Age
36.0
Female
50.5%
Race & Ethnicity
Hispanic or Latino 33.9%
White (non-Hisp.) 60.2%
Black 2.3%
Asian 1.3%
Two or More 17.8%
Other 5.4%
Asian Subgroups (% of total pop.)
Filipino
0.6%
Indian
0.3%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
29.1%
Puerto Rican
0.8%
Cuban
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$88,257
±$6,036
+$11,965 vs. state
Per Capita Income
$108,232
Median Family Income
$107,147
Poverty Rate
4.1%
-6.4 pp vs. state
Child Poverty Rate
4.9%
Working-Age Poverty Rate
—
SNAP Recipients
4.6%
Social Security Income
—
Retirement Income
23.4%
Household Income Distribution
< $10k
3.2%
$10–15k
1.4%
$15–25k
5.2%
$25–35k
5.7%
$35–50k
9.6%
$50–75k
16.6%
$75–100k
14.0%
$100–150k
22.5%
$150–200k
10.7%
$200k+
10.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
41,814
Owner-Occupied
65.2%
Renter-Occupied
34.8%
Vacancy Rate
8.0%
Median Home Value
$315,100
+$54,700 vs. state
Median Gross Rent
$1,536
Owner Cost Burden (30%+)
18.8%
Renter Cost Burden (30%+)
33.2%
Home Value Distribution
< $50k
3.6%
$50–100k
3.4%
$100–200k
2.1%
$200–300k
32.4%
$300–500k
41.2%
$500k–$1M
11.6%
$1M+
1.3%
Gross Rent Distribution
< $500
2.9%
$500–1k
7.4%
$1–1.5k
37.5%
$1.5–2k
31.5%
$2–2.5k
15.6%
$2.5–3.5k
3.1%
$3.5k+
2.0%
Vehicle Availability
No vehicle
2.1%
1 vehicle
29.6%
2 vehicles
43.7%
3+
24.5%
Housing Type
Single-fam. det.
68.6%
Single-fam. att.
3.2%
2–4 units
1.5%
5–19 units
2.4%
20+ units
12.0%
Mobile home
4.5%
Housing Age
Pre-1940
3.1%
1940–1969
2.0%
1970–1999
8.6%
2000–2009
21.7%
2010+
31.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
92.6%
Bachelor's or Higher
38.6%
+5.5 pp vs. state
Graduate Degree
11.2%
Some College / Associate
22.1%
Less Than High School
2.9%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
68.7%
Unemployment Rate
3.7%
-1.4 pp vs. state
Work from Home
14.4%
Self-Employed
7.4%
Government Workers
14.8%
Private For-Profit
77.5%
Industry
Edu/Health
24.0%
Retail
12.1%
Arts/Entmt.
10.9%
Prof. Services
9.9%
Construction
8.4%
Finance
8.0%
Manufacturing
7.8%
Transportation
6.4%
Public Admin
4.3%
Wholesale
2.3%
Information
1.5%
Agriculture
1.2%
Occupation
Management
44.0%
Sales
20.7%
Food Prep
16.7%
Production
11.1%
Construction
7.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
26.8 min
Drove Alone
73.7%
Carpool
9.6%
Public Transit
0.1%
Work from Home
14.4%
Walked
0.9%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
38,483
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
51.2%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
22.3%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.0%
5–9
7.0%
10–14
7.0%
15–19
6.0%
20–24
6.7%
25–34
15.5%
35–44
14.6%
45–54
13.1%
55–64
5.0%
65–74
5.0%
75–84
7.9%
85+
4.7%
Under 18: 23.9%
Working age (18–64): 76.1%
65 and over: 14.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
6.6%
Naturalized Citizen
50.4%
Speaks English Less Than Very Well
4.7%
Foreign-Born Origin
Latin America
73.1%
Asia
9.2%
Europe
8.4%
Africa
3.2%
Veterans & Disability
Veteran
9.3%
With a Disability
13.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
88.6%
Uninsured
11.4%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
95.0%
Has a Computer
97.4%
Same House 1 Year Ago
83.2%
Moved from Abroad
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023