Census Bureau data for Norton Shores city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Norton Shores city
- What is the median household income in Norton Shores city?
- The median household income in Norton Shores city is $73,390 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Norton Shores city?
- The poverty rate in Norton Shores city is 4.7% (U.S. Census Bureau ACS 2023).
- What is the median home value in Norton Shores city?
- $214,000 (U.S. Census Bureau ACS 2023).
- What is the average rent in Norton Shores city?
- The median gross rent in Norton Shores city is $1,286 per month (U.S. Census Bureau ACS 2023).
- What percentage of Norton Shores city residents have a college degree?
- 33.2% of adults in Norton Shores city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
25,000
Median Income
$73,390
Median Home Value
$214,000
Poverty Rate
4.7%
Unemployment (ACS 2023)
5.5%
Median Age
40.0 yrs
Since 2019
Median Income:
+$9,585 (+15%)
Home Value:
+$73,600 (+52.4%)
Poverty Rate:
-2.2 pp (-31.9%)
Bachelor's+:
+1.2 pp (+3.8%)
Unemployment:
+1.2 pp (+27.9%)
Demographics
Total Population
25,000
Median Age
40.0
Female
51.2%
Race & Ethnicity
Hispanic or Latino 3.3%
White (non-Hisp.) 87.7%
Black 4.1%
Asian 0.9%
Two or More 5.3%
Other 0.3%
Asian Subgroups (% of total pop.)
Korean
0.3%
Indian
0.2%
Filipino
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
2.3%
Puerto Rican
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$73,390
±$6,348
+$2,241 vs. state
Per Capita Income
$87,124
Median Family Income
$88,363
Poverty Rate
4.7%
-4.1 pp vs. state
Child Poverty Rate
3.9%
Working-Age Poverty Rate
—
SNAP Recipients
9.2%
Social Security Income
—
Retirement Income
34.0%
Household Income Distribution
< $10k
3.1%
$10–15k
1.7%
$15–25k
5.0%
$25–35k
7.7%
$35–50k
15.5%
$50–75k
18.3%
$75–100k
14.2%
$100–150k
21.8%
$150–200k
6.7%
$200k+
5.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
10,700
Owner-Occupied
85.9%
Renter-Occupied
14.1%
Vacancy Rate
8.8%
Median Home Value
$214,000
-$3,600 vs. state
Median Gross Rent
$1,286
Owner Cost Burden (30%+)
13.8%
Renter Cost Burden (30%+)
44.7%
Home Value Distribution
< $50k
6.7%
$50–100k
5.1%
$100–200k
13.7%
$200–300k
29.8%
$300–500k
20.2%
$500k–$1M
3.5%
$1M+
1.5%
Gross Rent Distribution
< $500
0.9%
$500–1k
12.7%
$1–1.5k
67.2%
$1.5–2k
18.3%
$2.5–3.5k
0.9%
Vehicle Availability
No vehicle
3.7%
1 vehicle
28.1%
2 vehicles
48.8%
3+
19.5%
Housing Type
Single-fam. det.
76.7%
Single-fam. att.
5.6%
2–4 units
0.4%
5–19 units
4.2%
20+ units
1.1%
Mobile home
6.5%
Housing Age
Pre-1940
4.1%
1940–1969
10.5%
1970–1999
13.8%
2000–2009
13.6%
2010+
5.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
95.4%
Bachelor's or Higher
33.2%
+1.4 pp vs. state
Graduate Degree
9.4%
Some College / Associate
24.5%
Less Than High School
1.1%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
60.7%
Unemployment Rate
5.5%
-0.3 pp vs. state
Work from Home
9.6%
Self-Employed
5.3%
Government Workers
11.5%
Private For-Profit
83.1%
Industry
Manufacturing
23.0%
Edu/Health
22.1%
Retail
10.3%
Arts/Entmt.
9.4%
Prof. Services
7.9%
Public Admin
4.9%
Finance
4.8%
Construction
3.9%
Wholesale
3.3%
Transportation
2.7%
Agriculture
0.7%
Information
0.6%
Occupation
Management
37.4%
Sales
20.0%
Food Prep
18.5%
Production
18.4%
Construction
5.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
20.6 min
Drove Alone
81.1%
Carpool
7.8%
Public Transit
0.1%
Work from Home
9.6%
Walked
0.5%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
9,761
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
56.5%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
21.3%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.7%
5–9
7.3%
10–14
5.1%
15–19
5.4%
20–24
4.7%
25–34
13.5%
35–44
12.4%
45–54
10.2%
55–64
6.1%
65–74
6.3%
75–84
14.1%
85+
5.9%
Under 18: 22.8%
Working age (18–64): 77.2%
65 and over: 22.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
1.7%
Naturalized Citizen
90.4%
Speaks English Less Than Very Well
0.4%
Foreign-Born Origin
Asia
35.8%
Europe
33.7%
Latin America
17.2%
Africa
13.3%
Veterans & Disability
Veteran
6.8%
With a Disability
14.1%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
97.4%
Uninsured
2.6%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
88.4%
Has a Computer
95.3%
Same House 1 Year Ago
89.2%
Moved from Abroad
0.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023