Census Bureau data for Pleasanton city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Pleasanton city
- What is the median household income in Pleasanton city?
- The median household income in Pleasanton city is $65,602 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Pleasanton city?
- The poverty rate in Pleasanton city is 12.0% (U.S. Census Bureau ACS 2023).
- What is the median home value in Pleasanton city?
- $203,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in Pleasanton city?
- The median gross rent in Pleasanton city is $1,098 per month (U.S. Census Bureau ACS 2023).
- What percentage of Pleasanton city residents have a college degree?
- 22.7% of adults in Pleasanton city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
10,854
Median Income
$65,602
Median Home Value
$203,100
Poverty Rate
12.0%
Unemployment (ACS 2023)
5.1%
Median Age
34.0 yrs
Since 2019
Median Income:
+$586 (+0.9%)
Home Value:
+$44,200 (+27.8%)
Poverty Rate:
+0.3 pp (+2.6%)
Bachelor's+:
+2.4 pp (+11.8%)
Unemployment:
+0.8 pp (+18.6%)
Demographics
Total Population
10,854
Median Age
34.0
Female
53.8%
Race & Ethnicity
Hispanic or Latino 60.1%
White (non-Hisp.) 35.7%
Black 2.0%
Asian 0.9%
Two or More 25.4%
Other 10.3%
Asian Subgroups (% of total pop.)
Chinese
0.1%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
52.8%
Puerto Rican
0.9%
Cuban
0.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$65,602
±$13,355
-$10,690 vs. state
Per Capita Income
$83,023
Median Family Income
$82,011
Poverty Rate
12.0%
+1.5 pp vs. state
Child Poverty Rate
20.2%
Working-Age Poverty Rate
—
SNAP Recipients
20.2%
Social Security Income
—
Retirement Income
23.3%
Household Income Distribution
< $10k
4.2%
$10–15k
9.7%
$15–25k
8.1%
$25–35k
7.2%
$35–50k
12.2%
$50–75k
15.4%
$75–100k
9.0%
$100–150k
27.0%
$150–200k
4.1%
$200k+
3.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
4,151
Owner-Occupied
63.3%
Renter-Occupied
36.7%
Vacancy Rate
8.8%
Median Home Value
$203,100
-$57,300 vs. state
Median Gross Rent
$1,098
Owner Cost Burden (30%+)
25.2%
Renter Cost Burden (30%+)
37.8%
Home Value Distribution
< $50k
9.7%
$50–100k
11.5%
$100–200k
12.1%
$200–300k
30.1%
$300–500k
18.5%
$500k–$1M
1.8%
$1M+
0.7%
Gross Rent Distribution
< $500
9.7%
$500–1k
33.8%
$1–1.5k
40.3%
$1.5–2k
9.4%
$2–2.5k
6.9%
Vehicle Availability
No vehicle
5.9%
1 vehicle
38.9%
2 vehicles
33.8%
3+
21.4%
Housing Type
Single-fam. det.
64.9%
Single-fam. att.
1.0%
2–4 units
2.7%
5–19 units
0.9%
20+ units
1.3%
Mobile home
25.3%
Housing Age
Pre-1940
0.5%
1940–1969
4.9%
1970–1999
22.6%
2000–2009
6.7%
2010+
15.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
82.0%
Bachelor's or Higher
22.7%
-10.4 pp vs. state
Graduate Degree
5.3%
Some College / Associate
19.2%
Less Than High School
8.6%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
56.5%
Unemployment Rate
5.1%
+0.0 pp vs. state
Work from Home
3.6%
Self-Employed
4.6%
Government Workers
9.8%
Private For-Profit
85.6%
Industry
Edu/Health
16.5%
Agriculture
15.7%
Arts/Entmt.
14.9%
Retail
13.8%
Prof. Services
7.4%
Construction
7.2%
Manufacturing
6.4%
Transportation
4.2%
Finance
3.9%
Public Admin
3.7%
Wholesale
2.6%
Occupation
Sales
24.4%
Management
21.2%
Food Prep
21.1%
Construction
20.4%
Production
12.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
27.7 min
Drove Alone
78.9%
Carpool
15.7%
Public Transit
0.0%
Work from Home
3.6%
Walked
0.2%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
3,787
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
47.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
22.3%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.2%
5–9
10.7%
10–14
8.8%
15–19
6.5%
20–24
4.7%
25–34
13.0%
35–44
14.9%
45–54
7.5%
55–64
4.7%
65–74
3.5%
75–84
9.8%
85+
5.3%
Under 18: 31.0%
Working age (18–64): 69.0%
65 and over: 18.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
5.2%
Naturalized Citizen
25.9%
Speaks English Less Than Very Well
10.0%
Foreign-Born Origin
Latin America
85.7%
Asia
12.3%
Europe
1.9%
Veterans & Disability
Veteran
6.6%
With a Disability
13.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
83.1%
Uninsured
16.9%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
83.0%
Has a Computer
88.4%
Same House 1 Year Ago
93.0%
Moved from Abroad
0.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023