Census Bureau data for San Marcos city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — San Marcos city
- What is the median household income in San Marcos city?
- The median household income in San Marcos city is $51,030 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in San Marcos city?
- The poverty rate in San Marcos city is 11.5% (U.S. Census Bureau ACS 2023).
- What is the median home value in San Marcos city?
- $269,700 (U.S. Census Bureau ACS 2023).
- What is the average rent in San Marcos city?
- The median gross rent in San Marcos city is $1,299 per month (U.S. Census Bureau ACS 2023).
- What percentage of San Marcos city residents have a college degree?
- 37.3% of adults in San Marcos city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
68,920
Median Income
$51,030
Median Home Value
$269,700
Poverty Rate
11.5%
Unemployment (ACS 2023)
6.1%
Median Age
25.0 yrs
Since 2019
Median Income:
+$10,660 (+26.4%)
Home Value:
+$98,200 (+57.3%)
Poverty Rate:
-5.7 pp (-33.1%)
Bachelor's+:
+3.8 pp (+11.3%)
Unemployment:
-1.4 pp (-18.7%)
Demographics
Total Population
68,920
Median Age
25.0
Female
53.1%
Race & Ethnicity
Hispanic or Latino 41.9%
White (non-Hisp.) 45.4%
Black 5.6%
Asian 2.1%
Two or More 20.0%
Other 8.2%
Asian Subgroups (% of total pop.)
Filipino
0.5%
Indian
0.4%
Chinese
0.4%
Vietnamese
0.4%
Korean
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
34.2%
Puerto Rican
0.8%
Cuban
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$51,030
±$2,149
-$25,262 vs. state
Per Capita Income
$63,999
Median Family Income
$63,670
Poverty Rate
11.5%
+1.0 pp vs. state
Child Poverty Rate
17.2%
Working-Age Poverty Rate
—
SNAP Recipients
7.5%
Social Security Income
—
Retirement Income
14.6%
Household Income Distribution
< $10k
10.5%
$10–15k
6.4%
$15–25k
7.3%
$25–35k
10.6%
$35–50k
13.8%
$50–75k
22.4%
$75–100k
10.5%
$100–150k
11.0%
$150–200k
3.4%
$200k+
4.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
29,892
Owner-Occupied
30.5%
Renter-Occupied
69.5%
Vacancy Rate
7.6%
Median Home Value
$269,700
+$9,300 vs. state
Median Gross Rent
$1,299
Owner Cost Burden (30%+)
23.8%
Renter Cost Burden (30%+)
54.9%
Home Value Distribution
< $50k
10.5%
$50–100k
3.0%
$100–200k
7.7%
$200–300k
28.5%
$300–500k
28.3%
$500k–$1M
10.2%
$1M+
0.2%
Gross Rent Distribution
< $500
2.4%
$500–1k
22.2%
$1–1.5k
43.3%
$1.5–2k
23.8%
$2–2.5k
7.3%
$2.5–3.5k
0.6%
$3.5k+
0.4%
Vehicle Availability
No vehicle
6.4%
1 vehicle
35.1%
2 vehicles
40.6%
3+
18.0%
Housing Type
Single-fam. det.
33.7%
Single-fam. att.
4.0%
2–4 units
3.0%
5–19 units
7.8%
20+ units
26.6%
Mobile home
4.1%
Housing Age
Pre-1940
2.9%
1940–1969
2.4%
1970–1999
9.8%
2000–2009
16.8%
2010+
27.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
90.9%
Bachelor's or Higher
37.3%
+4.2 pp vs. state
Graduate Degree
15.3%
Some College / Associate
23.2%
Less Than High School
4.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
67.1%
Unemployment Rate
6.1%
+1.0 pp vs. state
Work from Home
10.1%
Self-Employed
5.9%
Government Workers
18.6%
Private For-Profit
75.4%
Industry
Edu/Health
24.1%
Arts/Entmt.
19.5%
Retail
13.8%
Prof. Services
9.7%
Transportation
6.2%
Construction
5.0%
Manufacturing
4.8%
Finance
3.9%
Public Admin
3.1%
Wholesale
1.7%
Agriculture
1.4%
Information
1.3%
Occupation
Management
34.6%
Food Prep
24.4%
Sales
22.7%
Production
12.1%
Construction
6.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
24.1 min
Drove Alone
71.0%
Carpool
10.2%
Public Transit
1.2%
Work from Home
10.1%
Walked
4.6%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
27,606
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
28.7%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
9.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.0%
5–9
2.8%
10–14
3.3%
15–19
11.7%
20–24
26.5%
25–34
17.2%
35–44
10.5%
45–54
6.4%
55–64
3.3%
65–74
3.6%
75–84
7.2%
85+
2.3%
Under 18: 12.4%
Working age (18–64): 87.6%
65 and over: 10.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
8.2%
Naturalized Citizen
40.8%
Speaks English Less Than Very Well
4.7%
Foreign-Born Origin
Latin America
62.6%
Asia
25.4%
Europe
6.8%
Africa
2.3%
Veterans & Disability
Veteran
4.3%
With a Disability
14.5%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
83.9%
Uninsured
16.1%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
83.9%
Has a Computer
95.9%
Same House 1 Year Ago
67.4%
Moved from Abroad
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023