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Southern Pines town, North Carolina

City

Population: 16,052 (2023 estimate)

Located in North Carolina , North Carolina

Census Bureau data for Southern Pines town from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Southern Pines town

What is the median household income in Southern Pines town?
The median household income in Southern Pines town is $83,681 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Southern Pines town?
The poverty rate in Southern Pines town is 6.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Southern Pines town?
$416,300 (U.S. Census Bureau ACS 2023).
What is the average rent in Southern Pines town?
The median gross rent in Southern Pines town is $1,215 per month (U.S. Census Bureau ACS 2023).
What percentage of Southern Pines town residents have a college degree?
54.7% of adults in Southern Pines town hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
16,052
Median Income
$83,681
Median Home Value
$416,300
Poverty Rate
6.8%
Unemployment (ACS 2023)
5.6%
Median Age
38.0 yrs
Since 2019 Median Income: +$24,838 (+42.2%) Home Value: +$126,600 (+43.7%) Poverty Rate: -5.8 pp (-46%) Bachelor's+: +3.2 pp (+6.2%) Unemployment: -1.1 pp (-16.4%)

Demographics

Total Population 16,052
Median Age 38.0
Female 52.5%
Race & Ethnicity
Hispanic or Latino 6.8% White (non-Hisp.) 73.9% Black 11.7% Asian 1.8% Two or More 8.9% Other 1.8%
Asian Subgroups (% of total pop.)
Vietnamese
0.7%
Chinese
0.4%
Korean
0.3%
Indian
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
1.9%
Puerto Rican
1.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $83,681 ±$6,864
+$13,777 vs. state
Per Capita Income $111,435
Median Family Income $110,391
Poverty Rate 6.8%
-2.6 pp vs. state
Child Poverty Rate 10.8%
Working-Age Poverty Rate
SNAP Recipients 5.3%
Social Security Income
Retirement Income 32.5%
Household Income Distribution
< $10k
4.9%
$10–15k
6.3%
$15–25k
5.5%
$25–35k
6.6%
$35–50k
10.0%
$50–75k
13.9%
$75–100k
12.3%
$100–150k
19.5%
$150–200k
7.8%
$200k+
13.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 8,711
Owner-Occupied 56.9%
Renter-Occupied 43.1%
Vacancy Rate 15.4%
Median Home Value $416,300
+$156,900 vs. state
Median Gross Rent $1,215
Owner Cost Burden (30%+) 20.4%
Renter Cost Burden (30%+) 39.6%
Home Value Distribution
< $50k
4.1%
$50–100k
4.1%
$100–200k
1.1%
$200–300k
19.1%
$300–500k
39.4%
$500k–$1M
27.1%
$1M+
4.1%
Gross Rent Distribution
< $500
9.7%
$500–1k
24.5%
$1–1.5k
31.8%
$1.5–2k
18.0%
$2–2.5k
8.3%
$2.5–3.5k
3.0%
$3.5k+
4.5%
Vehicle Availability
No vehicle
8.5%
1 vehicle
38.0%
2 vehicles
43.7%
3+
9.8%
Housing Type
Single-fam. det.
55.0%
Single-fam. att.
8.2%
2–4 units
1.8%
5–19 units
8.2%
20+ units
9.4%
Mobile home
1.4%
Housing Age
Pre-1940
8.0%
1940–1969
1.8%
1970–1999
13.8%
2000–2009
10.7%
2010+
28.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 93.3%
Bachelor's or Higher 54.7%
+20.0 pp vs. state
Graduate Degree 22.6%
Some College / Associate 13.6%
Less Than High School 3.5%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 57.3%
Unemployment Rate 5.6%
+0.8 pp vs. state
Work from Home 14.1%
Self-Employed 6.9%
Government Workers 12.5%
Private For-Profit 80.1%
Industry
Edu/Health
26.4%
Retail
15.0%
Prof. Services
11.7%
Arts/Entmt.
8.6%
Manufacturing
7.0%
Finance
6.7%
Public Admin
4.2%
Information
2.6%
Construction
2.1%
Wholesale
2.1%
Transportation
2.0%
Agriculture
1.5%
Occupation
Management
49.3%
Food Prep
19.9%
Sales
18.7%
Production
7.2%
Construction
5.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 24.0 min
Drove Alone 74.9%
Carpool 2.9%
Public Transit 0.7%
Work from Home 14.1%
Walked 0.5%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 7,367
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 45.6%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 16.9%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
8.2%
5–9
6.1%
10–14
3.5%
15–19
3.8%
20–24
5.0%
25–34
16.0%
35–44
12.4%
45–54
9.3%
55–64
3.4%
65–74
3.8%
75–84
12.2%
85+
10.0%
Under 18: 19.8% Working age (18–64): 80.2% 65 and over: 28.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 4.8%
Naturalized Citizen 47.1%
Speaks English Less Than Very Well 3.6%
Foreign-Born Origin
Latin America
39.7%
Asia
20.1%
Europe
18.5%
Africa
8.9%

Veterans & Disability

Veteran 12.9%
With a Disability 16.7%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 93.6%
Uninsured 6.4%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 90.6%
Has a Computer 95.3%
Same House 1 Year Ago 79.7%
Moved from Abroad 1.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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