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Southern Shores town, North Carolina

City

Population: 3,119 (2023 estimate)

Located in North Carolina , North Carolina

Census Bureau data for Southern Shores town from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Southern Shores town

What is the median household income in Southern Shores town?
The median household income in Southern Shores town is $116,859 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Southern Shores town?
The poverty rate in Southern Shores town is 0.0% (U.S. Census Bureau ACS 2023).
What is the median home value in Southern Shores town?
$621,100 (U.S. Census Bureau ACS 2023).
What is the average rent in Southern Shores town?
The median gross rent in Southern Shores town is $2,018 per month (U.S. Census Bureau ACS 2023).
What percentage of Southern Shores town residents have a college degree?
56.7% of adults in Southern Shores town hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
3,119
Median Income
$116,859
Median Home Value
$621,100
Poverty Rate
0.0%
Unemployment (ACS 2023)
13.9%
Median Age
57.0 yrs
Since 2019 Median Income: +$20,306 (+21%) Home Value: +$155,900 (+33.5%) Poverty Rate: -3.2 pp (-100%) Bachelor's+: -4.0 pp (-6.6%) Unemployment: +13.3 pp (+2216.7%)

Demographics

Total Population 3,119
Median Age 57.0
Female 49.5%
Race & Ethnicity
Hispanic or Latino 0.3% White (non-Hisp.) 95.2% Asian 0.4% Two or More 4.5%
Asian Subgroups (% of total pop.)
Indian
0.2%
Filipino
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $116,859 ±$20,534
+$46,955 vs. state
Per Capita Income $128,373
Median Family Income $144,432
Poverty Rate 0.0%
-9.4 pp vs. state
Child Poverty Rate 0.0%
Working-Age Poverty Rate —
SNAP Recipients 4.0%
Social Security Income —
Retirement Income 54.4%
Household Income Distribution
$15–25k
4.2%
$25–35k
1.0%
$35–50k
2.9%
$50–75k
12.0%
$75–100k
15.5%
$100–150k
26.2%
$150–200k
18.8%
$200k+
19.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 2,461
Owner-Occupied 87.9%
Renter-Occupied 12.1%
Vacancy Rate 48.7%
Median Home Value $621,100
+$361,700 vs. state
Median Gross Rent $2,018
Owner Cost Burden (30%+) 15.2%
Renter Cost Burden (30%+) 69.1%
Home Value Distribution
$50–100k
0.7%
$100–200k
0.8%
$300–500k
28.1%
$500k–$1M
61.9%
$1M+
7.7%
Gross Rent Distribution
$500–1k
38.1%
$1–1.5k
10.3%
$2–2.5k
43.3%
$2.5–3.5k
8.2%
Vehicle Availability
No vehicle
3.5%
1 vehicle
14.5%
2 vehicles
45.8%
3+
36.2%
Housing Type
Single-fam. det.
99.0%
Mobile home
0.6%
Housing Age
1970–1999
8.6%
2000–2009
24.1%
2010+
3.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 98.9%
Bachelor's or Higher 56.7%
+22.0 pp vs. state
Graduate Degree 23.9%
Some College / Associate 16.6%
Less Than High School 0.2%
Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 53.7%
Unemployment Rate 13.9%
+9.1 pp vs. state
Work from Home 14.6%
Self-Employed 10.2%
Government Workers 16.8%
Private For-Profit 73.0%
Industry
Edu/Health
21.7%
Retail
17.5%
Arts/Entmt.
11.7%
Prof. Services
11.6%
Finance
7.7%
Construction
7.7%
Public Admin
5.4%
Manufacturing
3.7%
Wholesale
3.3%
Transportation
2.5%
Agriculture
1.1%
Information
0.7%
Occupation
Management
54.8%
Sales
19.6%
Food Prep
10.6%
Construction
8.1%
Production
7.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 24.6 min
Drove Alone 79.4%
Carpool 4.4%
Public Transit 0.0%
Work from Home 14.6%
Walked 0.0%
Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 1,262
Avg. Household Size 2.00
Avg. Family Size —
Married-Couple Households 71.6%
Single-Mother Households —
Single-Father Households —
Living Alone —
Households with Children 20.3%
Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
2.5%
5–9
5.1%
10–14
3.7%
15–19
5.7%
20–24
1.1%
25–34
9.1%
35–44
12.1%
45–54
9.7%
55–64
5.5%
65–74
14.1%
75–84
18.9%
85+
10.3%
Under 18: 14.6% Working age (18–64): 85.4% 65 and over: 31.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.3%
Naturalized Citizen 66.0%
Speaks English Less Than Very Well 0.0%
Foreign-Born Origin
Europe
60.2%
Asia
39.8%

Veterans & Disability

Veteran 8.5%
With a Disability 13.8%
Cognitive Difficulty —
Ambulatory Difficulty —

Health Insurance

Insured 93.0%
Uninsured 7.0%
Employer Insurance —
Medicaid —
Medicare —

Technology & Mobility

Broadband Internet 98.4%
Has a Computer 98.4%
Same House 1 Year Ago 94.3%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Southern Shores town

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Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured