Census Bureau data for Watauga city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Watauga city
- What is the median household income in Watauga city?
- The median household income in Watauga city is $91,669 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Watauga city?
- The poverty rate in Watauga city is 8.5% (U.S. Census Bureau ACS 2023).
- What is the median home value in Watauga city?
- $233,400 (U.S. Census Bureau ACS 2023).
- What is the average rent in Watauga city?
- The median gross rent in Watauga city is $1,826 per month (U.S. Census Bureau ACS 2023).
- What percentage of Watauga city residents have a college degree?
- 25.9% of adults in Watauga city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
23,336
Median Income
$91,669
Median Home Value
$233,400
Poverty Rate
8.5%
Unemployment (ACS 2023)
4.6%
Median Age
36.0 yrs
Since 2019
Median Income:
+$19,772 (+27.5%)
Home Value:
+$97,100 (+71.2%)
Poverty Rate:
+0.5 pp (+6.3%)
Bachelor's+:
+4.5 pp (+21%)
Unemployment:
+0.3 pp (+7%)
Demographics
Total Population
23,336
Median Age
36.0
Female
48.8%
Race & Ethnicity
Hispanic or Latino 26.8%
White (non-Hisp.) 54.6%
Black 10.2%
Asian 4.9%
Two or More 16.4%
Other 6.2%
Asian Subgroups (% of total pop.)
Filipino
2.3%
Vietnamese
0.7%
Indian
0.3%
Chinese
0.1%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
21.5%
Puerto Rican
1.0%
Cuban
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$91,669
±$8,734
+$15,377 vs. state
Per Capita Income
$96,214
Median Family Income
$95,139
Poverty Rate
8.5%
-2.0 pp vs. state
Child Poverty Rate
9.1%
Working-Age Poverty Rate
—
SNAP Recipients
7.3%
Social Security Income
—
Retirement Income
23.1%
Household Income Distribution
< $10k
3.4%
$10–15k
0.9%
$15–25k
5.5%
$25–35k
3.0%
$35–50k
9.0%
$50–75k
18.8%
$75–100k
14.1%
$100–150k
32.7%
$150–200k
7.4%
$200k+
5.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
8,193
Owner-Occupied
80.4%
Renter-Occupied
19.6%
Vacancy Rate
3.5%
Median Home Value
$233,400
-$27,000 vs. state
Median Gross Rent
$1,826
Owner Cost Burden (30%+)
21.0%
Renter Cost Burden (30%+)
38.7%
Home Value Distribution
< $50k
2.7%
$50–100k
2.0%
$100–200k
9.7%
$200–300k
53.1%
$300–500k
14.2%
$500k–$1M
1.2%
$1M+
0.2%
Gross Rent Distribution
$500–1k
2.5%
$1–1.5k
23.9%
$1.5–2k
36.2%
$2–2.5k
35.1%
$2.5–3.5k
0.8%
$3.5k+
1.4%
Vehicle Availability
No vehicle
1.6%
1 vehicle
20.4%
2 vehicles
48.2%
3+
29.8%
Housing Type
Single-fam. det.
96.5%
Single-fam. att.
0.6%
5–19 units
1.3%
20+ units
0.7%
Mobile home
0.1%
Housing Age
Pre-1940
0.1%
1940–1969
0.2%
1970–1999
26.0%
2000–2009
10.0%
2010+
2.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
89.3%
Bachelor's or Higher
25.9%
-7.2 pp vs. state
Graduate Degree
6.0%
Some College / Associate
23.3%
Less Than High School
3.3%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
70.6%
Unemployment Rate
4.6%
-0.5 pp vs. state
Work from Home
12.0%
Self-Employed
8.1%
Government Workers
10.6%
Private For-Profit
81.3%
Industry
Edu/Health
18.7%
Retail
17.0%
Transportation
13.5%
Prof. Services
9.7%
Arts/Entmt.
8.7%
Finance
6.9%
Construction
6.2%
Manufacturing
5.9%
Public Admin
2.4%
Wholesale
2.3%
Agriculture
1.5%
Information
1.0%
Occupation
Management
35.4%
Sales
25.7%
Production
15.1%
Food Prep
14.1%
Construction
9.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
29.2 min
Drove Alone
73.0%
Carpool
13.0%
Public Transit
0.5%
Work from Home
12.0%
Walked
0.7%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
7,903
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
57.4%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
21.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.8%
5–9
6.9%
10–14
5.7%
15–19
6.7%
20–24
6.7%
25–34
15.9%
35–44
12.3%
45–54
12.1%
55–64
6.8%
65–74
7.5%
75–84
9.3%
85+
3.1%
Under 18: 22.8%
Working age (18–64): 77.2%
65 and over: 13.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
12.9%
Naturalized Citizen
52.8%
Speaks English Less Than Very Well
7.9%
Foreign-Born Origin
Latin America
47.0%
Asia
30.4%
Africa
18.9%
Europe
2.5%
Veterans & Disability
Veteran
7.1%
With a Disability
12.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
82.1%
Uninsured
17.9%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
96.5%
Has a Computer
98.5%
Same House 1 Year Ago
87.9%
Moved from Abroad
0.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023