Census Bureau data for Willard city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Willard city
- What is the median household income in Willard city?
- The median household income in Willard city is $54,572 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Willard city?
- The poverty rate in Willard city is 12.6% (U.S. Census Bureau ACS 2023).
- What is the median home value in Willard city?
- $110,500 (U.S. Census Bureau ACS 2023).
- What is the average rent in Willard city?
- The median gross rent in Willard city is $853 per month (U.S. Census Bureau ACS 2023).
- What percentage of Willard city residents have a college degree?
- 15.2% of adults in Willard city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
6,174
Median Income
$54,572
Median Home Value
$110,500
Poverty Rate
12.6%
Unemployment (ACS 2023)
3.7%
Median Age
39.0 yrs
Since 2019
Median Income:
+$12,876 (+30.9%)
Home Value:
+$27,100 (+32.5%)
Poverty Rate:
+1.3 pp (+11.5%)
Bachelor's+:
+3.3 pp (+27.7%)
Unemployment:
-2.1 pp (-36.2%)
Demographics
Total Population
6,174
Median Age
39.0
Female
53.6%
Race & Ethnicity
Hispanic or Latino 18.5%
White (non-Hisp.) 78.7%
Black 0.2%
Asian 0.8%
Two or More 2.7%
Other 5.0%
Hispanic Subgroups (% of total pop.)
Mexican
11.7%
Puerto Rican
2.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$54,572
±$9,184
-$15,108 vs. state
Per Capita Income
$61,123
Median Family Income
$66,218
Poverty Rate
12.6%
+3.4 pp vs. state
Child Poverty Rate
19.5%
Working-Age Poverty Rate
—
SNAP Recipients
14.3%
Social Security Income
—
Retirement Income
27.2%
Household Income Distribution
< $10k
5.0%
$10–15k
4.6%
$15–25k
8.4%
$25–35k
14.2%
$35–50k
14.3%
$50–75k
13.9%
$75–100k
20.0%
$100–150k
17.8%
$150–200k
1.0%
$200k+
0.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
2,822
Owner-Occupied
65.3%
Renter-Occupied
34.7%
Vacancy Rate
10.0%
Median Home Value
$110,500
-$88,700 vs. state
Median Gross Rent
$853
Owner Cost Burden (30%+)
17.3%
Renter Cost Burden (30%+)
37.7%
Home Value Distribution
< $50k
8.0%
$50–100k
35.5%
$100–200k
22.6%
$200–300k
8.6%
$300–500k
2.7%
Gross Rent Distribution
< $500
6.7%
$500–1k
56.4%
$1–1.5k
33.0%
$1.5–2k
1.7%
$2–2.5k
2.2%
Vehicle Availability
No vehicle
7.1%
1 vehicle
35.7%
2 vehicles
41.6%
3+
15.6%
Housing Type
Single-fam. det.
70.9%
Single-fam. att.
3.7%
2–4 units
8.9%
5–19 units
2.2%
20+ units
2.8%
Mobile home
4.3%
Housing Age
Pre-1940
22.1%
1940–1969
5.2%
1970–1999
10.9%
2000–2009
4.2%
2010+
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
88.2%
Bachelor's or Higher
15.2%
-15.7 pp vs. state
Graduate Degree
5.7%
Some College / Associate
18.4%
Less Than High School
4.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
58.0%
Unemployment Rate
3.7%
-1.1 pp vs. state
Work from Home
2.1%
Self-Employed
3.6%
Government Workers
13.0%
Private For-Profit
83.4%
Industry
Manufacturing
28.0%
Edu/Health
23.5%
Arts/Entmt.
12.3%
Prof. Services
6.8%
Construction
6.6%
Retail
6.4%
Transportation
6.4%
Public Admin
3.0%
Agriculture
2.5%
Information
1.3%
Wholesale
0.9%
Finance
0.3%
Occupation
Production
28.5%
Food Prep
23.7%
Management
22.9%
Construction
13.3%
Sales
11.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
20.8 min
Drove Alone
82.2%
Carpool
13.2%
Public Transit
0.0%
Work from Home
2.1%
Walked
2.1%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
2,539
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
33.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
11.6%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.6%
5–9
4.9%
10–14
6.1%
15–19
5.9%
20–24
7.2%
25–34
12.6%
35–44
15.6%
45–54
8.6%
55–64
4.9%
65–74
4.9%
75–84
8.7%
85+
9.0%
Under 18: 22.8%
Working age (18–64): 77.2%
65 and over: 22.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
4.1%
Naturalized Citizen
15.0%
Speaks English Less Than Very Well
7.0%
Foreign-Born Origin
Latin America
75.1%
Asia
19.4%
Europe
5.5%
Veterans & Disability
Veteran
8.0%
With a Disability
18.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
92.1%
Uninsured
7.9%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
81.4%
Has a Computer
82.6%
Same House 1 Year Ago
87.0%
Moved from Abroad
2.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023