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Winston-Salem city, North Carolina

City

Population: 250,887 (2023 estimate)

Located in North Carolina , North Carolina

Census Bureau data for Winston-Salem city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Winston-Salem city

What is the median household income in Winston-Salem city?
The median household income in Winston-Salem city is $57,673 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Winston-Salem city?
The poverty rate in Winston-Salem city is 13.0% (U.S. Census Bureau ACS 2023).
What is the median home value in Winston-Salem city?
$208,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Winston-Salem city?
The median gross rent in Winston-Salem city is $1,033 per month (U.S. Census Bureau ACS 2023).
What percentage of Winston-Salem city residents have a college degree?
37.2% of adults in Winston-Salem city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
250,887
Median Income
$57,673
Median Home Value
$208,200
Poverty Rate
13.0%
Unemployment (ACS 2023)
5.9%
Median Age
35.0 yrs
Since 2019 Median Income: +$11,923 (+26.1%) Home Value: +$60,300 (+40.8%) Poverty Rate: -2.3 pp (-15%) Bachelor's+: +2.7 pp (+7.8%) Unemployment: -0.1 pp (-1.7%)

Demographics

Total Population 250,887
Median Age 35.0
Female 53.4%
Race & Ethnicity
Hispanic or Latino 17.9% White (non-Hisp.) 44.0% Black 32.4% Asian 2.3% Two or More 8.8% Other 7.3%
Asian Subgroups (% of total pop.)
Indian
0.7%
Chinese
0.6%
Filipino
0.3%
Vietnamese
0.3%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
10.1%
Puerto Rican
1.7%
Cuban
0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $57,673 ±$1,780
-$12,231 vs. state
Per Capita Income $85,334
Median Family Income $75,376
Poverty Rate 13.0%
+3.6 pp vs. state
Child Poverty Rate 21.7%
Working-Age Poverty Rate
SNAP Recipients 17.2%
Social Security Income
Retirement Income 22.6%
Household Income Distribution
< $10k
6.4%
$10–15k
4.9%
$15–25k
8.9%
$25–35k
10.0%
$35–50k
13.2%
$50–75k
17.2%
$75–100k
12.5%
$100–150k
13.8%
$150–200k
5.8%
$200k+
7.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 113,441
Owner-Occupied 54.6%
Renter-Occupied 45.4%
Vacancy Rate 11.6%
Median Home Value $208,200
-$51,200 vs. state
Median Gross Rent $1,033
Owner Cost Burden (30%+) 18.9%
Renter Cost Burden (30%+) 40.4%
Home Value Distribution
< $50k
4.1%
$50–100k
8.7%
$100–200k
15.0%
$200–300k
25.9%
$300–500k
16.7%
$500k–$1M
8.3%
$1M+
1.7%
Gross Rent Distribution
< $500
6.7%
$500–1k
40.1%
$1–1.5k
36.5%
$1.5–2k
11.4%
$2–2.5k
3.5%
$2.5–3.5k
0.8%
$3.5k+
1.0%
Vehicle Availability
No vehicle
8.4%
1 vehicle
39.0%
2 vehicles
34.7%
3+
18.0%
Housing Type
Single-fam. det.
61.3%
Single-fam. att.
4.6%
2–4 units
1.4%
5–19 units
8.0%
20+ units
8.4%
Mobile home
1.9%
Housing Age
Pre-1940
7.7%
1940–1969
4.1%
1970–1999
14.4%
2000–2009
13.2%
2010+
8.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 88.4%
Bachelor's or Higher 37.2%
+2.5 pp vs. state
Graduate Degree 15.6%
Some College / Associate 19.5%
Less Than High School 5.0%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 61.8%
Unemployment Rate 5.9%
+1.1 pp vs. state
Work from Home 12.3%
Self-Employed 4.9%
Government Workers 11.9%
Private For-Profit 83.0%
Industry
Edu/Health
28.7%
Manufacturing
11.2%
Retail
11.0%
Prof. Services
10.5%
Arts/Entmt.
8.2%
Finance
7.1%
Construction
6.9%
Transportation
5.3%
Public Admin
3.2%
Wholesale
1.8%
Information
1.1%
Agriculture
0.5%
Occupation
Management
40.9%
Sales
20.0%
Food Prep
17.4%
Production
14.0%
Construction
7.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 21.8 min
Drove Alone 73.2%
Carpool 9.5%
Public Transit 1.2%
Work from Home 12.3%
Walked 2.0%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 100,278
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 37.0%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 13.6%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.9%
5–9
6.1%
10–14
7.1%
15–19
8.5%
20–24
7.6%
25–34
14.0%
35–44
12.1%
45–54
11.9%
55–64
5.9%
65–74
6.1%
75–84
8.5%
85+
4.3%
Under 18: 23.6% Working age (18–64): 76.4% 65 and over: 14.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 10.7%
Naturalized Citizen 33.5%
Speaks English Less Than Very Well 6.9%
Foreign-Born Origin
Latin America
69.0%
Asia
18.9%
Europe
5.6%
Africa
5.5%

Veterans & Disability

Veteran 5.5%
With a Disability 12.6%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 88.1%
Uninsured 11.9%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 87.4%
Has a Computer 94.7%
Same House 1 Year Ago 85.4%
Moved from Abroad 0.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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