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Grand Traverse County, Michigan

County

Population: 95,757 (2023 estimate)

Located in Michigan

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Grand Traverse County

What is the median household income in Grand Traverse County?
The median household income in Grand Traverse County is $63,424 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Grand Traverse County?
The poverty rate in Grand Traverse County is 5.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Grand Traverse County?
$296,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Grand Traverse County?
The median gross rent in Grand Traverse County is $850 per month (U.S. Census Bureau ACS 2023).
What percentage of Grand Traverse County residents have a college degree?
7.5% of adults in Grand Traverse County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
1,044
Median Income
$63,424
Median Home Value
$296,200
Poverty Rate
5.4%
Unemployment (ACS 2023)
9.2%
Median Age
48.0 yrs
Since 2019 Median Income: +$2,462 (+4%) Home Value: +$163,100 (+122.5%) Poverty Rate: -22.0 pp (-80.3%) Bachelor's+: -3.9 pp (-34.2%) Unemployment: +3.9 pp (+73.6%)

Demographics

Total Population 1,044
Median Age 48.0
Female 51.8%
Race & Ethnicity
White (non-Hisp.) 96.9% Two or More 3.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $63,424 ±$47,956
-$7,725 vs. state
Per Capita Income $78,392
Median Family Income $92,847
Poverty Rate 5.4%
-3.4 pp vs. state
Child Poverty Rate 0.0%
Working-Age Poverty Rate
SNAP Recipients 16.3%
Social Security Income
Retirement Income 20.0%
Household Income Distribution
< $10k
6.6%
$10–15k
10.7%
$15–25k
14.8%
$25–35k
10.7%
$35–50k
5.6%
$50–75k
8.7%
$75–100k
16.3%
$100–150k
16.5%
$150–200k
10.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 769
Owner-Occupied 91.5%
Renter-Occupied 8.5%
Vacancy Rate 33.0%
Median Home Value $296,200
+$78,600 vs. state
Median Gross Rent $850
Owner Cost Burden (30%+) 0.0%
Renter Cost Burden (30%+) 0.0%
Home Value Distribution
< $50k
32.1%
$50–100k
18.5%
$100–200k
2.1%
$200–300k
31.8%
$300–500k
6.6%
Vehicle Availability
No vehicle
6.0%
1 vehicle
34.6%
2 vehicles
15.0%
3+
44.5%
Housing Type
Single-fam. det.
77.5%
Mobile home
18.3%
Housing Age
Pre-1940
20.4%
1940–1969
2.9%
1970–1999
18.1%
2000–2009
1.3%
2010+
2.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 81.6%
Bachelor's or Higher 7.5%
-24.3 pp vs. state
Graduate Degree 0.3%
Some College / Associate 9.3%
Less Than High School 2.6%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 53.9%
Unemployment Rate 9.2%
+3.4 pp vs. state
Work from Home 0.0%
Self-Employed 2.8%
Government Workers 7.8%
Private For-Profit 89.4%
Industry
Transportation
27.4%
Construction
19.3%
Edu/Health
12.4%
Agriculture
10.3%
Prof. Services
7.4%
Arts/Entmt.
7.4%
Manufacturing
6.2%
Retail
2.8%
Information
2.8%
Occupation
Production
32.6%
Construction
22.5%
Food Prep
20.7%
Sales
12.6%
Management
11.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 37.4 min
Drove Alone 83.7%
Carpool 13.3%
Public Transit 3.0%
Work from Home 0.0%
Walked 0.0%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 515
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 35.5%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 5.8%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
3.1%
5–9
11.8%
15–19
1.7%
20–24
8.3%
25–34
15.9%
35–44
4.3%
45–54
10.3%
55–64
7.6%
65–74
15.7%
75–84
8.9%
85+
12.4%
Under 18: 16.0% Working age (18–64): 84.0% 65 and over: 21.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 0.0%
Naturalized Citizen 67.0%
Speaks English Less Than Very Well 0.0%
Foreign-Born Origin
Europe
34.0%
Asia
29.4%
Latin America
15.5%
Africa
3.7%

Veterans & Disability

Veteran 6.3%
With a Disability 30.3%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 93.8%
Uninsured 6.2%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 82.9%
Has a Computer 74.4%
Same House 1 Year Ago 94.8%
Moved from Abroad 0.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Grand Traverse County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Grand Traverse County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - South 394 658
Other flows - West 264 440
Leelanau County 252 425
Other flows - Midwest 229 379
Benzie County 149 235
Oakland County 130 210
Other flows - Northeast 124 176
Kalkaska County 122 193
Wexford County 112 205
Kent County 107 178