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Maui County, Hawaii

County

Population: 164,632 (2023 estimate)

Located in Hawaii

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Maui County

What is the median household income in Maui County?
The median household income in Maui County is $83,629 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Maui County?
The poverty rate in Maui County is 3.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Maui County?
$245,400 (U.S. Census Bureau ACS 2023).
What is the average rent in Maui County?
The median gross rent in Maui County is $725 per month (U.S. Census Bureau ACS 2023).
What percentage of Maui County residents have a college degree?
41.0% of adults in Maui County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
15,610
Median Income
$83,629
Median Home Value
$245,400
Poverty Rate
3.8%
Unemployment (ACS 2023)
5.3%
Median Age
45.0 yrs
Since 2019 Median Income: +$19,891 (+31.2%) Home Value: +$57,200 (+30.4%) Poverty Rate: -2.6 pp (-40.6%) Bachelor's+: +2.8 pp (+7.3%) Unemployment: +1.1 pp (+26.2%)

Demographics

Total Population 15,610
Median Age 45.0
Female 50.7%
Race & Ethnicity
Hispanic or Latino 2.6% White (non-Hisp.) 92.7% Black 1.4% Asian 0.6% Two or More 3.7% Other 1.0%
Hispanic Subgroups (% of total pop.)
Mexican
0.7%
Puerto Rican
0.2%
Cuban
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $83,629 ±$5,967
-$14,688 vs. state
Per Capita Income $115,650
Median Family Income $119,792
Poverty Rate 3.8%
-3.1 pp vs. state
Child Poverty Rate 7.7%
Working-Age Poverty Rate
SNAP Recipients 8.1%
Social Security Income
Retirement Income 32.2%
Household Income Distribution
< $10k
4.5%
$10–15k
2.8%
$15–25k
5.7%
$25–35k
6.2%
$35–50k
9.7%
$50–75k
15.9%
$75–100k
12.4%
$100–150k
18.7%
$150–200k
13.1%
$200k+
10.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 7,137
Owner-Occupied 76.1%
Renter-Occupied 23.9%
Vacancy Rate 5.6%
Median Home Value $245,400
-$562,800 vs. state
Median Gross Rent $725
Owner Cost Burden (30%+) 14.5%
Renter Cost Burden (30%+) 26.9%
Home Value Distribution
< $50k
4.1%
$50–100k
2.9%
$100–200k
8.7%
$200–300k
38.1%
$300–500k
24.3%
$500k–$1M
6.5%
Gross Rent Distribution
< $500
13.9%
$500–1k
54.3%
$1–1.5k
22.6%
$1.5–2k
6.9%
$2–2.5k
1.2%
$2.5–3.5k
0.6%
$3.5k+
0.4%
Vehicle Availability
No vehicle
4.8%
1 vehicle
35.3%
2 vehicles
39.7%
3+
20.2%
Housing Type
Single-fam. det.
72.7%
Single-fam. att.
6.5%
2–4 units
2.8%
5–19 units
2.3%
20+ units
4.0%
Mobile home
0.2%
Housing Age
Pre-1940
28.4%
1940–1969
11.2%
1970–1999
7.8%
2000–2009
7.8%
2010+
3.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 96.6%
Bachelor's or Higher 41.0%
+5.5 pp vs. state
Graduate Degree 14.5%
Some College / Associate 16.5%
Less Than High School 1.1%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 60.9%
Unemployment Rate 5.3%
+0.3 pp vs. state
Work from Home 16.8%
Self-Employed 5.9%
Government Workers 11.8%
Private For-Profit 82.2%
Industry
Edu/Health
25.8%
Prof. Services
13.3%
Transportation
11.2%
Retail
9.3%
Manufacturing
8.9%
Finance
7.5%
Construction
6.9%
Arts/Entmt.
6.7%
Public Admin
3.7%
Wholesale
1.3%
Information
0.6%
Agriculture
0.4%
Occupation
Management
49.0%
Sales
17.8%
Food Prep
12.5%
Production
12.4%
Construction
8.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 24.4 min
Drove Alone 74.5%
Carpool 3.7%
Public Transit 0.2%
Work from Home 16.8%
Walked 2.4%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 6,739
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 53.7%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 20.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.9%
5–9
5.5%
10–14
7.2%
15–19
6.4%
20–24
2.8%
25–34
10.3%
35–44
12.3%
45–54
12.8%
55–64
5.7%
65–74
7.8%
75–84
12.7%
85+
8.5%
Under 18: 21.9% Working age (18–64): 78.1% 65 and over: 24.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.5%
Naturalized Citizen 68.4%
Speaks English Less Than Very Well 0.9%
Foreign-Born Origin
Europe
27.0%
Latin America
25.5%
Asia
20.5%
Africa
7.3%

Veterans & Disability

Veteran 8.7%
With a Disability 12.9%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 97.5%
Uninsured 2.5%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 89.3%
Has a Computer 93.0%
Same House 1 Year Ago 91.8%
Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Maui County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Maui County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Other flows - West 722 1,185
Other flows - South 464 689
Other flows - Midwest 204 316
Other flows - Northeast 199 266
Los Angeles County 131 189
San Diego County 93 145
Clark County 84 149
Maricopa County 70 118
King County 66 110
Orange County 51 77