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Ottawa County, Michigan

County

Population: 298,614 (2023 estimate)

Located in Michigan

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Ottawa County

What is the median household income in Ottawa County?
The median household income in Ottawa County is $87,144 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Ottawa County?
The poverty rate in Ottawa County is 4.0% (U.S. Census Bureau ACS 2023).
What is the median home value in Ottawa County?
$291,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Ottawa County?
The median gross rent in Ottawa County is $1,148 per month (U.S. Census Bureau ACS 2023).
What percentage of Ottawa County residents have a college degree?
37.5% of adults in Ottawa County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
298,614
Median Income
$87,144
Median Home Value
$291,200
Poverty Rate
4.0%
Unemployment (ACS 2023)
3.6%
Median Age
36.0 yrs
Since 2019 Median Income: +$17,830 (+25.7%) Home Value: +$99,400 (+51.8%) Poverty Rate: -0.9 pp (-18.4%) Bachelor's+: +3.4 pp (+10%) Unemployment: +0.1 pp (+2.9%)

Demographics

Total Population 298,614
Median Age 36.0
Female 50.4%
Race & Ethnicity
Hispanic or Latino 10.1% White (non-Hisp.) 82.4% Black 1.6% Asian 2.7% Two or More 6.3% Other 3.5%
Asian Subgroups (% of total pop.)
Indian
0.3%
Chinese
0.3%
Korean
0.3%
Vietnamese
0.3%
Filipino
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
7.6%
Puerto Rican
0.6%
Cuban
0.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $87,144 ±$2,130
+$15,995 vs. state
Per Capita Income $109,788
Median Family Income $105,595
Poverty Rate 4.0%
-4.8 pp vs. state
Child Poverty Rate 6.3%
Working-Age Poverty Rate
SNAP Recipients 5.7%
Social Security Income
Retirement Income 25.7%
Household Income Distribution
< $10k
3.0%
$10–15k
1.9%
$15–25k
4.5%
$25–35k
6.6%
$35–50k
9.8%
$50–75k
16.1%
$75–100k
15.7%
$100–150k
20.1%
$150–200k
11.3%
$200k+
11.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 116,173
Owner-Occupied 78.5%
Renter-Occupied 21.5%
Vacancy Rate 5.3%
Median Home Value $291,200
+$73,600 vs. state
Median Gross Rent $1,148
Owner Cost Burden (30%+) 13.3%
Renter Cost Burden (30%+) 37.6%
Home Value Distribution
< $50k
5.7%
$50–100k
2.1%
$100–200k
5.1%
$200–300k
31.0%
$300–500k
33.7%
$500k–$1M
11.5%
$1M+
2.0%
Gross Rent Distribution
< $500
2.6%
$500–1k
32.2%
$1–1.5k
40.8%
$1.5–2k
15.1%
$2–2.5k
5.2%
$2.5–3.5k
1.0%
$3.5k+
3.1%
Vehicle Availability
No vehicle
3.9%
1 vehicle
26.1%
2 vehicles
45.1%
3+
24.8%
Housing Type
Single-fam. det.
69.6%
Single-fam. att.
7.7%
2–4 units
2.3%
5–19 units
4.1%
20+ units
3.8%
Mobile home
5.5%
Housing Age
Pre-1940
9.2%
1940–1969
3.6%
1970–1999
12.4%
2000–2009
15.0%
2010+
12.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 94.1%
Bachelor's or Higher 37.5%
+5.7 pp vs. state
Graduate Degree 13.0%
Some College / Associate 20.5%
Less Than High School 2.2%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 67.7%
Unemployment Rate 3.6%
-2.2 pp vs. state
Work from Home 9.4%
Self-Employed 5.2%
Government Workers 9.1%
Private For-Profit 85.7%
Industry
Edu/Health
23.3%
Manufacturing
23.2%
Retail
10.0%
Prof. Services
8.4%
Arts/Entmt.
8.1%
Construction
6.0%
Finance
4.7%
Transportation
3.6%
Wholesale
3.3%
Public Admin
1.8%
Agriculture
1.2%
Information
1.0%
Occupation
Management
40.8%
Sales
19.0%
Production
18.1%
Food Prep
14.4%
Construction
7.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 20.4 min
Drove Alone 78.8%
Carpool 7.7%
Public Transit 0.5%
Work from Home 9.4%
Walked 2.6%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 110,019
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 58.9%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 23.7%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.7%
5–9
6.7%
10–14
6.8%
15–19
8.4%
20–24
8.9%
25–34
12.2%
35–44
12.3%
45–54
11.0%
55–64
6.2%
65–74
5.8%
75–84
9.5%
85+
4.6%
Under 18: 23.3% Working age (18–64): 76.7% 65 and over: 16.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 5.0%
Naturalized Citizen 53.4%
Speaks English Less Than Very Well 2.9%
Foreign-Born Origin
Latin America
39.4%
Asia
37.4%
Europe
12.8%
Africa
3.9%

Veterans & Disability

Veteran 4.8%
With a Disability 10.0%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 96.8%
Uninsured 3.2%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 91.6%
Has a Computer 96.5%
Same House 1 Year Ago 86.9%
Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Ottawa County

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Ottawa County in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Kent County 2,811 4,720
Allegan County 710 1,244
Other flows - South 700 1,225
Muskegon County 696 1,227
Other flows - Midwest 530 897
Other flows - West 348 677
Other flows - Northeast 162 284
Oakland County 155 222
Cook County 134 198
Kalamazoo County 130 197