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Potter County, South Dakota

County

Population: 2,430 (2023 estimate)

Located in South Dakota

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Potter County

What is the median household income in Potter County?
The median household income in Potter County is $57,377 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Potter County?
The poverty rate in Potter County is 6.1% (U.S. Census Bureau ACS 2023).
What is the median home value in Potter County?
$166,600 (U.S. Census Bureau ACS 2023).
What is the average rent in Potter County?
The median gross rent in Potter County is $1,051 per month (U.S. Census Bureau ACS 2023).
What percentage of Potter County residents have a college degree?
23.3% of adults in Potter County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
13,021
Median Income
$57,377
Median Home Value
$166,600
Poverty Rate
6.1%
Unemployment (ACS 2023)
4.6%
Median Age
36.0 yrs
Since 2019 Median Income: +$8,734 (+18%) Home Value: +$66,100 (+65.8%) Poverty Rate: -1.4 pp (-18.7%) Bachelor's+: +6.4 pp (+37.9%) Unemployment: -2.5 pp (-35.2%)

Demographics

Total Population 13,021
Median Age 36.0
Female 54.6%
Race & Ethnicity
Hispanic or Latino 5.7% White (non-Hisp.) 88.1% Black 2.0% Asian 1.0% Two or More 4.5% Other 0.3%
Asian Subgroups (% of total pop.)
Indian
0.6%
Chinese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
3.6%
Puerto Rican
0.1%
Cuban
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $57,377 ±$7,270
-$15,044 vs. state
Per Capita Income $76,258
Median Family Income $68,601
Poverty Rate 6.1%
-1.3 pp vs. state
Child Poverty Rate 10.2%
Working-Age Poverty Rate
SNAP Recipients 12.3%
Social Security Income
Retirement Income 19.2%
Household Income Distribution
< $10k
3.0%
$10–15k
6.2%
$15–25k
8.5%
$25–35k
8.8%
$35–50k
18.5%
$50–75k
18.4%
$75–100k
12.4%
$100–150k
14.8%
$150–200k
7.5%
$200k+
2.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 5,755
Owner-Occupied 64.9%
Renter-Occupied 35.1%
Vacancy Rate 7.5%
Median Home Value $166,600
-$70,200 vs. state
Median Gross Rent $1,051
Owner Cost Burden (30%+) 14.0%
Renter Cost Burden (30%+) 37.4%
Home Value Distribution
< $50k
2.2%
$50–100k
11.3%
$100–200k
27.3%
$200–300k
29.6%
$300–500k
3.1%
$500k–$1M
0.6%
$1M+
0.1%
Gross Rent Distribution
< $500
11.3%
$500–1k
29.9%
$1–1.5k
52.5%
$1.5–2k
5.9%
$2–2.5k
0.4%
Vehicle Availability
No vehicle
3.9%
1 vehicle
44.9%
2 vehicles
35.0%
3+
16.2%
Housing Type
Single-fam. det.
68.7%
Single-fam. att.
4.4%
2–4 units
1.3%
5–19 units
9.1%
20+ units
3.9%
Housing Age
Pre-1940
12.1%
1940–1969
6.5%
1970–1999
13.6%
2000–2009
1.6%
2010+
1.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 88.9%
Bachelor's or Higher 23.3%
-7.8 pp vs. state
Graduate Degree 5.5%
Some College / Associate 22.7%
Less Than High School 2.4%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 64.8%
Unemployment Rate 4.6%
+1.6 pp vs. state
Work from Home 7.3%
Self-Employed 3.6%
Government Workers 16.3%
Private For-Profit 79.7%
Industry
Edu/Health
22.6%
Retail
15.0%
Prof. Services
10.7%
Manufacturing
9.3%
Construction
8.1%
Public Admin
7.3%
Transportation
6.6%
Arts/Entmt.
6.4%
Finance
3.6%
Wholesale
2.7%
Information
1.7%
Occupation
Management
34.6%
Sales
22.8%
Production
16.8%
Food Prep
14.2%
Construction
11.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 22.0 min
Drove Alone 82.3%
Carpool 8.5%
Public Transit 0.1%
Work from Home 7.3%
Walked 0.6%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 5,321
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 38.9%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 17.6%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
7.4%
5–9
7.3%
10–14
9.2%
15–19
5.5%
20–24
5.1%
25–34
12.3%
35–44
15.2%
45–54
10.8%
55–64
5.9%
65–74
4.9%
75–84
10.1%
85+
5.4%
Under 18: 28.1% Working age (18–64): 71.9% 65 and over: 16.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.8%
Naturalized Citizen 50.3%
Speaks English Less Than Very Well 1.4%
Foreign-Born Origin
Latin America
55.7%
Asia
29.2%
Europe
8.1%
Africa
2.4%

Veterans & Disability

Veteran 7.5%
With a Disability 16.3%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 92.2%
Uninsured 7.8%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 91.8%
Has a Computer 96.3%
Same House 1 Year Ago 85.9%
Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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