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Roanoke city, Virginia

County

Population: 98,677 (2023 estimate)

Located in Virginia

County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Roanoke city

What is the median household income in Roanoke city?
The median household income in Roanoke city is $52,671 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Roanoke city?
The poverty rate in Roanoke city is 14.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Roanoke city?
$180,500 (U.S. Census Bureau ACS 2023).
What is the average rent in Roanoke city?
The median gross rent in Roanoke city is $964 per month (U.S. Census Bureau ACS 2023).
What percentage of Roanoke city residents have a college degree?
28.9% of adults in Roanoke city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
98,677
Median Income
$52,671
Median Home Value
$180,500
Poverty Rate
14.8%
Unemployment (ACS 2023)
5.5%
Median Age
38.0 yrs
Since 2019 Median Income: +$8,441 (+19.1%) Home Value: +$45,400 (+33.6%) Poverty Rate: -1.6 pp (-9.8%) Bachelor's+: +5.5 pp (+23.5%) Unemployment: -0.8 pp (-12.7%)

Demographics

Total Population 98,677
Median Age 38.0
Female 52.9%
Race & Ethnicity
Hispanic or Latino 8.6% White (non-Hisp.) 55.5% Black 29.0% Asian 3.1% Two or More 7.8% Other 2.4%
Asian Subgroups (% of total pop.)
Indian
0.4%
Filipino
0.3%
Vietnamese
0.3%
Korean
0.2%
Japanese
0.2%
Chinese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
2.4%
Puerto Rican
0.8%
Cuban
0.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $52,671 ±$2,367
-$38,303 vs. state
Per Capita Income $78,195
Median Family Income $68,319
Poverty Rate 14.8%
+8.0 pp vs. state
Child Poverty Rate 25.5%
Working-Age Poverty Rate
SNAP Recipients 16.6%
Social Security Income
Retirement Income 19.1%
Household Income Distribution
< $10k
7.7%
$10–15k
6.8%
$15–25k
10.9%
$25–35k
9.2%
$35–50k
13.2%
$50–75k
18.0%
$75–100k
11.7%
$100–150k
12.3%
$150–200k
5.0%
$200k+
5.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 48,931
Owner-Occupied 51.7%
Renter-Occupied 48.3%
Vacancy Rate 11.2%
Median Home Value $180,500
-$180,200 vs. state
Median Gross Rent $964
Owner Cost Burden (30%+) 21.5%
Renter Cost Burden (30%+) 38.8%
Home Value Distribution
< $50k
4.6%
$50–100k
9.4%
$100–200k
22.0%
$200–300k
20.0%
$300–500k
13.8%
$500k–$1M
6.2%
$1M+
1.2%
Gross Rent Distribution
< $500
10.6%
$500–1k
43.6%
$1–1.5k
36.2%
$1.5–2k
6.8%
$2–2.5k
1.9%
$2.5–3.5k
0.4%
$3.5k+
0.6%
Vehicle Availability
No vehicle
10.5%
1 vehicle
43.1%
2 vehicles
31.7%
3+
14.8%
Housing Type
Single-fam. det.
61.1%
Single-fam. att.
3.7%
2–4 units
8.4%
5–19 units
6.1%
20+ units
7.5%
Mobile home
0.9%
Housing Age
Pre-1940
25.1%
1940–1969
10.1%
1970–1999
12.5%
2000–2009
5.5%
2010+
3.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 89.6%
Bachelor's or Higher 28.9%
-12.6 pp vs. state
Graduate Degree 11.3%
Some College / Associate 19.4%
Less Than High School 3.6%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 62.7%
Unemployment Rate 5.5%
+1.2 pp vs. state
Work from Home 10.7%
Self-Employed 3.0%
Government Workers 12.8%
Private For-Profit 84.1%
Industry
Edu/Health
27.5%
Retail
12.1%
Prof. Services
10.7%
Manufacturing
10.2%
Arts/Entmt.
8.4%
Finance
6.4%
Transportation
6.1%
Construction
5.9%
Public Admin
4.1%
Wholesale
2.2%
Information
1.1%
Agriculture
0.4%
Occupation
Management
36.6%
Sales
21.2%
Food Prep
18.6%
Production
16.2%
Construction
7.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 19.9 min
Drove Alone 76.2%
Carpool 7.3%
Public Transit 2.4%
Work from Home 10.7%
Walked 1.4%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 43,429
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 29.8%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 9.5%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
6.4%
5–9
6.3%
10–14
6.3%
15–19
5.5%
20–24
5.5%
25–34
15.1%
35–44
12.8%
45–54
12.0%
55–64
6.9%
65–74
5.7%
75–84
10.5%
85+
4.3%
Under 18: 22.6% Working age (18–64): 77.4% 65 and over: 17.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 7.5%
Naturalized Citizen 35.8%
Speaks English Less Than Very Well 4.4%
Foreign-Born Origin
Latin America
51.1%
Asia
33.3%
Africa
7.2%
Europe
7.0%

Veterans & Disability

Veteran 7.5%
With a Disability 14.0%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 90.4%
Uninsured 9.6%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 84.0%
Has a Computer 91.0%
Same House 1 Year Ago 87.2%
Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Compare Roanoke city

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Where People Move From (IRS Migration Data)

Top origins of people who moved to Roanoke city in 2023, by number of tax returns filed (IRS SOI Migration Data).

Origin Tax Returns People (est.)
Roanoke County 1,003 1,553
Other flows - South 704 1,091
Salem city 265 431
Other flows - Northeast 234 377
Other flows - West 177 286
Franklin County 163 264
Botetourt County 153 249
Other flows - Midwest 151 219
Bedford County 148 231
Montgomery County 101 156