County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Rowan County
- What is the median household income in Rowan County?
- The median household income in Rowan County is $38,723 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Rowan County?
- The poverty rate in Rowan County is 34.4% (U.S. Census Bureau ACS 2023).
- What is the median home value in Rowan County?
- $94,900 (U.S. Census Bureau ACS 2023).
- What is the average rent in Rowan County?
- The median gross rent in Rowan County is $1,052 per month (U.S. Census Bureau ACS 2023).
- What percentage of Rowan County residents have a college degree?
- 16.3% of adults in Rowan County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
13,665
Median Income
$38,723
Median Home Value
$94,900
Poverty Rate
34.4%
Unemployment (ACS 2023)
8.7%
Median Age
34.0 yrs
Since 2019
Median Income:
+$6,774 (+21.2%)
Home Value:
+$41,300 (+77.1%)
Poverty Rate:
+4.0 pp (+13.2%)
Bachelor's+:
+6.0 pp (+58.3%)
Unemployment:
-4.5 pp (-34.1%)
Demographics
Total Population
13,665
Median Age
34.0
Female
51.5%
Race & Ethnicity
Hispanic or Latino 15.7%
White (non-Hisp.) 14.3%
Black 61.9%
Asian 2.6%
Two or More 10.7%
Other 9.6%
Asian Subgroups (% of total pop.)
Chinese
1.1%
Japanese
0.2%
Indian
0.1%
Filipino
0.1%
Korean
0.1%
Vietnamese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
1.3%
Cuban
1.2%
Puerto Rican
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$38,723
±$6,309
-$23,694 vs. state
Per Capita Income
$66,041
Median Family Income
$44,592
Poverty Rate
34.4%
+22.6 pp vs. state
Child Poverty Rate
45.9%
Working-Age Poverty Rate
—
SNAP Recipients
32.0%
Social Security Income
—
Retirement Income
19.7%
Household Income Distribution
< $10k
16.7%
$10–15k
7.7%
$15–25k
13.2%
$25–35k
9.2%
$35–50k
11.8%
$50–75k
20.2%
$75–100k
6.5%
$100–150k
8.7%
$150–200k
2.9%
$200k+
3.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
6,502
Owner-Occupied
36.5%
Renter-Occupied
63.5%
Vacancy Rate
19.6%
Median Home Value
$94,900
-$97,400 vs. state
Median Gross Rent
$1,052
Owner Cost Burden (30%+)
26.1%
Renter Cost Burden (30%+)
43.9%
Home Value Distribution
< $50k
32.4%
$50–100k
19.4%
$100–200k
14.8%
$200–300k
11.1%
$300–500k
7.3%
$500k–$1M
0.9%
Gross Rent Distribution
< $500
19.0%
$500–1k
27.3%
$1–1.5k
30.3%
$1.5–2k
20.4%
$2–2.5k
2.0%
$2.5–3.5k
0.5%
$3.5k+
0.5%
Vehicle Availability
No vehicle
44.3%
1 vehicle
38.4%
2 vehicles
12.9%
3+
4.4%
Housing Type
Single-fam. det.
6.7%
Single-fam. att.
74.8%
2–4 units
3.1%
5–19 units
0.7%
20+ units
11.4%
Housing Age
Pre-1940
46.5%
1940–1969
12.0%
1970–1999
9.4%
2000–2009
6.2%
2010+
5.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
77.7%
Bachelor's or Higher
16.3%
-10.7 pp vs. state
Graduate Degree
7.9%
Some College / Associate
16.1%
Less Than High School
9.1%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
48.0%
Unemployment Rate
8.7%
+3.9 pp vs. state
Work from Home
11.5%
Self-Employed
6.2%
Government Workers
13.7%
Private For-Profit
80.1%
Industry
Edu/Health
35.4%
Transportation
11.8%
Prof. Services
11.0%
Construction
9.3%
Retail
8.3%
Manufacturing
8.2%
Arts/Entmt.
5.1%
Public Admin
3.1%
Wholesale
2.7%
Finance
2.3%
Information
0.7%
Occupation
Management
36.8%
Food Prep
22.6%
Production
20.6%
Sales
11.8%
Construction
8.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
30.2 min
Drove Alone
44.3%
Carpool
6.9%
Public Transit
21.1%
Work from Home
11.5%
Walked
13.9%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
5,227
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
16.0%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
7.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.5%
5–9
8.3%
10–14
7.2%
15–19
5.4%
20–24
5.3%
25–34
16.6%
35–44
10.8%
45–54
10.3%
55–64
6.6%
65–74
6.7%
75–84
9.9%
85+
3.5%
Under 18: 26.6%
Working age (18–64): 73.4%
65 and over: 15.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
16.5%
Naturalized Citizen
31.1%
Speaks English Less Than Very Well
11.2%
Foreign-Born Origin
Latin America
63.2%
Asia
26.6%
Africa
7.5%
Europe
2.8%
Veterans & Disability
Veteran
4.8%
With a Disability
22.2%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
92.9%
Uninsured
7.1%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
72.6%
Has a Computer
88.5%
Same House 1 Year Ago
89.9%
Moved from Abroad
1.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Compare Rowan County
Compare to another county →Where People Move From (IRS Migration Data)
Top origins of people who moved to Rowan County in 2023, by number of tax returns filed (IRS SOI Migration Data).
| Origin | Tax Returns | People (est.) |
|---|---|---|
| Carter County | 77 | 119 |
| Other flows - Midwest | 70 | 99 |
| Other flows - South | 65 | 93 |
| Montgomery County | 50 | 89 |
| Bath County | 48 | 101 |
| Fleming County | 47 | 99 |
| Morgan County | 38 | 65 |
| Fayette County | 29 | 46 |