County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Rowan County
- What is the median household income in Rowan County?
- The median household income in Rowan County is $63,196 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Rowan County?
- The poverty rate in Rowan County is 12.2% (U.S. Census Bureau ACS 2023).
- What is the median home value in Rowan County?
- $216,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in Rowan County?
- The median gross rent in Rowan County is $990 per month (U.S. Census Bureau ACS 2023).
- What percentage of Rowan County residents have a college degree?
- 21.5% of adults in Rowan County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
148,487
Median Income
$63,196
Median Home Value
$216,100
Poverty Rate
12.2%
Unemployment (ACS 2023)
5.9%
Median Age
40.0 yrs
Since 2019
Median Income:
+$13,354 (+26.8%)
Home Value:
+$79,700 (+58.4%)
Poverty Rate:
-0.1 pp (-0.8%)
Bachelor's+:
+3.0 pp (+16.2%)
Unemployment:
-1.3 pp (-18.1%)
Demographics
Total Population
148,487
Median Age
40.0
Female
50.4%
Race & Ethnicity
Hispanic or Latino 11.3%
White (non-Hisp.) 68.5%
Black 15.7%
Asian 1.0%
Two or More 6.8%
Other 4.6%
Asian Subgroups (% of total pop.)
Vietnamese
0.3%
Indian
0.2%
Chinese
0.2%
Korean
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
7.2%
Puerto Rican
0.7%
Cuban
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$63,196
±$2,324
-$6,708 vs. state
Per Capita Income
$85,091
Median Family Income
$77,193
Poverty Rate
12.2%
+2.8 pp vs. state
Child Poverty Rate
20.8%
Working-Age Poverty Rate
—
SNAP Recipients
16.3%
Social Security Income
—
Retirement Income
27.1%
Household Income Distribution
< $10k
5.2%
$10–15k
4.7%
$15–25k
8.7%
$25–35k
9.0%
$35–50k
12.2%
$50–75k
18.3%
$75–100k
14.4%
$100–150k
15.5%
$150–200k
5.6%
$200k+
6.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
64,263
Owner-Occupied
71.2%
Renter-Occupied
28.8%
Vacancy Rate
10.1%
Median Home Value
$216,100
-$43,300 vs. state
Median Gross Rent
$990
Owner Cost Burden (30%+)
16.7%
Renter Cost Burden (30%+)
39.9%
Home Value Distribution
< $50k
7.1%
$50–100k
8.3%
$100–200k
15.2%
$200–300k
27.4%
$300–500k
19.6%
$500k–$1M
6.9%
$1M+
1.2%
Gross Rent Distribution
< $500
9.8%
$500–1k
41.1%
$1–1.5k
35.5%
$1.5–2k
9.8%
$2–2.5k
2.0%
$2.5–3.5k
0.8%
$3.5k+
1.1%
Vehicle Availability
No vehicle
6.0%
1 vehicle
26.4%
2 vehicles
36.8%
3+
30.9%
Housing Type
Single-fam. det.
70.5%
Single-fam. att.
1.3%
2–4 units
3.1%
5–19 units
3.0%
20+ units
1.5%
Mobile home
16.0%
Housing Age
Pre-1940
10.2%
1940–1969
5.3%
1970–1999
13.9%
2000–2009
15.1%
2010+
7.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
88.1%
Bachelor's or Higher
21.5%
-13.2 pp vs. state
Graduate Degree
6.6%
Some College / Associate
22.7%
Less Than High School
4.3%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
60.3%
Unemployment Rate
5.9%
+1.1 pp vs. state
Work from Home
7.8%
Self-Employed
5.4%
Government Workers
12.9%
Private For-Profit
81.4%
Industry
Edu/Health
21.8%
Manufacturing
15.3%
Retail
11.4%
Prof. Services
10.0%
Construction
9.2%
Arts/Entmt.
8.0%
Transportation
5.8%
Finance
3.9%
Public Admin
3.5%
Wholesale
3.3%
Agriculture
1.3%
Information
1.2%
Occupation
Management
33.4%
Production
19.8%
Sales
18.7%
Food Prep
15.5%
Construction
12.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
26.2 min
Drove Alone
79.5%
Carpool
9.9%
Public Transit
0.3%
Work from Home
7.8%
Walked
1.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
57,762
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
48.5%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
16.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.6%
5–9
6.0%
10–14
6.6%
15–19
6.6%
20–24
6.2%
25–34
12.7%
35–44
11.8%
45–54
13.0%
55–64
7.3%
65–74
6.7%
75–84
10.7%
85+
5.3%
Under 18: 22.3%
Working age (18–64): 77.7%
65 and over: 17.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
6.0%
Naturalized Citizen
30.5%
Speaks English Less Than Very Well
4.7%
Foreign-Born Origin
Latin America
71.9%
Asia
10.8%
Europe
9.2%
Africa
6.3%
Veterans & Disability
Veteran
7.6%
With a Disability
15.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
89.8%
Uninsured
10.2%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
88.7%
Has a Computer
93.0%
Same House 1 Year Ago
88.6%
Moved from Abroad
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Compare Rowan County
Compare to another county →Where People Move From (IRS Migration Data)
Top origins of people who moved to Rowan County in 2023, by number of tax returns filed (IRS SOI Migration Data).
| Origin | Tax Returns | People (est.) |
|---|---|---|
| Cabarrus County | 1,069 | 2,080 |
| Other flows - South | 593 | 1,039 |
| Mecklenburg County | 549 | 1,014 |
| Iredell County | 342 | 646 |
| Other flows - Northeast | 261 | 426 |
| Davidson County | 181 | 341 |
| Other flows - West | 165 | 284 |
| Other flows - Midwest | 148 | 265 |
| Stanly County | 96 | 162 |
| Forsyth County | 87 | 138 |