County-level Census Bureau data covering income, housing, demographics, education, employment, and more. Counties are the primary administrative division in the U.S. and the most common unit for comparing local conditions across a state.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Wilson County
- What is the median household income in Wilson County?
- The median household income in Wilson County is $51,381 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Wilson County?
- The poverty rate in Wilson County is 15.5% (U.S. Census Bureau ACS 2023).
- What is the median home value in Wilson County?
- $171,800 (U.S. Census Bureau ACS 2023).
- What is the average rent in Wilson County?
- The median gross rent in Wilson County is $915 per month (U.S. Census Bureau ACS 2023).
- What percentage of Wilson County residents have a college degree?
- 20.3% of adults in Wilson County hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
78,648
Median Income
$51,381
Median Home Value
$171,800
Poverty Rate
15.5%
Unemployment (ACS 2023)
6.0%
Median Age
40.0 yrs
Since 2019
Median Income:
+$7,504 (+17.1%)
Home Value:
+$48,200 (+39%)
Poverty Rate:
+0.7 pp (+4.7%)
Bachelor's+:
+0.7 pp (+3.6%)
Unemployment:
-1.9 pp (-24.1%)
Demographics
Total Population
78,648
Median Age
40.0
Female
52.3%
Race & Ethnicity
Hispanic or Latino 11.9%
White (non-Hisp.) 44.8%
Black 39.3%
Asian 1.0%
Two or More 5.2%
Other 8.2%
Asian Subgroups (% of total pop.)
Vietnamese
0.3%
Indian
0.2%
Korean
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
9.1%
Puerto Rican
0.3%
Cuban
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$51,381
±$1,884
-$18,523 vs. state
Per Capita Income
$77,225
Median Family Income
$70,358
Poverty Rate
15.5%
+6.1 pp vs. state
Child Poverty Rate
27.2%
Working-Age Poverty Rate
—
SNAP Recipients
18.4%
Social Security Income
—
Retirement Income
21.3%
Household Income Distribution
< $10k
8.2%
$10–15k
5.7%
$15–25k
12.5%
$25–35k
8.7%
$35–50k
13.4%
$50–75k
16.8%
$75–100k
11.4%
$100–150k
14.1%
$150–200k
4.5%
$200k+
4.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
36,702
Owner-Occupied
59.1%
Renter-Occupied
40.9%
Vacancy Rate
10.5%
Median Home Value
$171,800
-$87,600 vs. state
Median Gross Rent
$915
Owner Cost Burden (30%+)
20.5%
Renter Cost Burden (30%+)
40.7%
Home Value Distribution
< $50k
10.2%
$50–100k
15.9%
$100–200k
15.5%
$200–300k
22.5%
$300–500k
14.1%
$500k–$1M
3.0%
$1M+
0.5%
Gross Rent Distribution
< $500
15.2%
$500–1k
46.3%
$1–1.5k
31.1%
$1.5–2k
6.5%
$2–2.5k
0.4%
$2.5–3.5k
0.2%
$3.5k+
0.3%
Vehicle Availability
No vehicle
8.6%
1 vehicle
32.4%
2 vehicles
35.0%
3+
24.1%
Housing Type
Single-fam. det.
63.1%
Single-fam. att.
3.0%
2–4 units
7.8%
5–19 units
4.4%
20+ units
1.9%
Mobile home
14.3%
Housing Age
Pre-1940
6.6%
1940–1969
3.8%
1970–1999
14.3%
2000–2009
17.2%
2010+
7.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
84.4%
Bachelor's or Higher
20.3%
-14.4 pp vs. state
Graduate Degree
8.0%
Some College / Associate
19.6%
Less Than High School
6.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
57.2%
Unemployment Rate
6.0%
+1.2 pp vs. state
Work from Home
6.5%
Self-Employed
5.3%
Government Workers
12.4%
Private For-Profit
82.2%
Industry
Edu/Health
22.5%
Manufacturing
17.6%
Retail
11.1%
Prof. Services
8.7%
Construction
8.0%
Finance
7.0%
Arts/Entmt.
6.9%
Transportation
3.6%
Public Admin
3.6%
Wholesale
2.5%
Agriculture
1.7%
Information
1.3%
Occupation
Management
36.9%
Production
20.0%
Sales
18.5%
Food Prep
14.7%
Construction
9.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
22.4 min
Drove Alone
81.1%
Carpool
9.3%
Public Transit
0.1%
Work from Home
6.5%
Walked
1.5%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
32,860
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
43.1%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
15.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.9%
5–9
5.6%
10–14
7.4%
15–19
6.4%
20–24
5.9%
25–34
12.1%
35–44
12.0%
45–54
12.2%
55–64
7.3%
65–74
6.2%
75–84
11.6%
85+
5.6%
Under 18: 23.0%
Working age (18–64): 77.0%
65 and over: 19.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
6.0%
Naturalized Citizen
39.2%
Speaks English Less Than Very Well
3.6%
Foreign-Born Origin
Latin America
70.8%
Asia
20.5%
Africa
3.1%
Europe
2.4%
Veterans & Disability
Veteran
6.3%
With a Disability
14.9%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
87.2%
Uninsured
12.8%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
81.7%
Has a Computer
85.4%
Same House 1 Year Ago
87.9%
Moved from Abroad
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Compare Wilson County
Compare to another county →Where People Move From (IRS Migration Data)
Top origins of people who moved to Wilson County in 2023, by number of tax returns filed (IRS SOI Migration Data).
| Origin | Tax Returns | People (est.) |
|---|---|---|
| Wake County | 324 | 595 |
| Other flows - South | 302 | 529 |
| Nash County | 272 | 540 |
| Johnston County | 147 | 299 |
| Other flows - Northeast | 129 | 229 |
| Pitt County | 107 | 164 |
| Wayne County | 96 | 199 |
| Edgecombe County | 72 | 149 |
| Other flows - West | 71 | 124 |
| Other flows - Midwest | 65 | 105 |