Appleton, WI Metro Area

Metro Area

Population: 244,163 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Appleton, WI Metro Area

What is the median household income in Appleton, WI Metro Area?: The median household income in Appleton, WI Metro Area is $83,919 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Appleton, WI Metro Area?: The poverty rate in Appleton, WI Metro Area is 4.4% (U.S. Census Bureau ACS 2023).
What is the median home value in Appleton, WI Metro Area?: $246,000 (U.S. Census Bureau ACS 2023).
What is the average rent in Appleton, WI Metro Area?: The median gross rent in Appleton, WI Metro Area is $999 per month (U.S. Census Bureau ACS 2023).
What percentage of Appleton, WI Metro Area residents have a college degree?: 32.1% of adults in Appleton, WI Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

244,163

Median Income

$83,919

Median Home Value

$246,000

Poverty Rate

4.4%

Unemployment (ACS 2023)

2.8%

Median Age

39.0 yrs

Since 2019 Median Income: +$16,303 (+24.1%) Home Value: +$74,700 (+43.6%) Poverty Rate: -1.2 pp (-21.4%) Bachelor's+: +2.5 pp (+8.4%) Unemployment: +0.2 pp (+7.7%)

Demographics

Total Population 244,163

Median Age 39.0

Female 49.7%

Race & Ethnicity

Hispanic or Latino 5.2% White (non-Hisp.) 86.0% Black 1.4% Asian 3.3% Two or More 5.4% Other 1.7%

Asian Subgroups (% of total pop.)

Indian

0.3%

Chinese

0.2%

Filipino

0.2%

Korean

0.1%

Vietnamese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

3.8%

Puerto Rican

0.3%

Cuban

0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $83,919 ±$1,650

Per Capita Income $107,810

Median Family Income $104,775

Poverty Rate 4.4%

Child Poverty Rate 6.9%

Working-Age Poverty Rate —

SNAP Recipients 7.0%

Social Security Income —

Retirement Income 25.7%

Household Income Distribution

< $10k

2.6%

$10–15k

1.9%

$15–25k

4.5%

$25–35k

6.8%

$35–50k

10.2%

$50–75k

18.0%

$75–100k

14.8%

$100–150k

21.8%

$150–200k

10.2%

$200k+

9.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 102,063

Owner-Occupied 73.6%

Renter-Occupied 26.4%

Vacancy Rate 3.8%

Median Home Value $246,000

Median Gross Rent $999

Owner Cost Burden (30%+) 11.9%

Renter Cost Burden (30%+) 26.2%

Home Value Distribution

< $50k

2.7%

$50–100k

2.7%

$100–200k

11.3%

$200–300k

31.1%

$300–500k

26.6%

$500k–$1M

6.4%

$1M+

0.9%

Gross Rent Distribution

< $500

5.0%

$500–1k

45.2%

$1–1.5k

37.1%

$1.5–2k

10.1%

$2–2.5k

1.6%

$2.5–3.5k

0.3%

$3.5k+

0.6%

Vehicle Availability

No vehicle

3.8%

1 vehicle

29.0%

2 vehicles

43.7%

23.5%

Housing Type

Single-fam. det.

72.5%

Single-fam. att.

5.5%

2–4 units

4.7%

5–19 units

5.4%

20+ units

4.9%

Mobile home

1.2%

Housing Age

Pre-1940

15.4%

1940–1969

4.2%

1970–1999

14.1%

2000–2009

15.5%

2010+

8.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 94.8%

Bachelor's or Higher 32.1%

Graduate Degree 8.9%

Some College / Associate 18.4%

Less Than High School 1.9%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 69.7%

Unemployment Rate 2.8%

Work from Home 10.7%

Self-Employed 4.4%

Government Workers 10.2%

Private For-Profit 85.4%

Industry

Manufacturing

22.6%

Edu/Health

20.4%

Retail

10.0%

Prof. Services

8.9%

Construction

7.2%

Finance

6.9%

Arts/Entmt.

6.3%

Transportation

4.9%

Wholesale

3.2%

Public Admin

2.7%

Agriculture

1.7%

Information

1.2%

Occupation

Management

39.1%

Sales

19.7%

Production

19.1%

Food Prep

13.1%

Construction

9.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 21.0 min

Drove Alone 79.1%

Carpool 6.9%

Public Transit 0.3%

Work from Home 10.7%

Walked 1.8%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 98,214

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 54.8%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 21.5%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.7%

5–9

6.8%

10–14

6.4%

15–19

6.5%

20–24

5.8%

25–34

12.7%

35–44

13.4%

45–54

12.6%

55–64

7.4%

65–74

6.6%

75–84

9.9%

85+

4.4%

Under 18: 23.1% Working age (18–64): 76.9% 65 and over: 16.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 4.0%

Naturalized Citizen 53.2%

Speaks English Less Than Very Well 2.4%

Foreign-Born Origin

Asia

44.6%

Latin America

34.1%

Africa

8.5%

Europe

8.3%

Veterans & Disability

Veteran 6.3%

With a Disability 10.6%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 96.0%

Uninsured 4.0%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 92.0%

Has a Computer 95.1%

Same House 1 Year Ago 90.2%

Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023