Baraboo, WI Micro Area

Metro Area

Population: 65,759 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Baraboo, WI Micro Area

What is the median household income in Baraboo, WI Micro Area?: The median household income in Baraboo, WI Micro Area is $77,648 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Baraboo, WI Micro Area?: The poverty rate in Baraboo, WI Micro Area is 5.9% (U.S. Census Bureau ACS 2023).
What is the median home value in Baraboo, WI Micro Area?: $242,400 (U.S. Census Bureau ACS 2023).
What is the average rent in Baraboo, WI Micro Area?: The median gross rent in Baraboo, WI Micro Area is $970 per month (U.S. Census Bureau ACS 2023).
What percentage of Baraboo, WI Micro Area residents have a college degree?: 26.5% of adults in Baraboo, WI Micro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

65,759

Median Income

$77,648

Median Home Value

$242,400

Poverty Rate

5.9%

Unemployment (ACS 2023)

2.6%

Median Age

41.0 yrs

Since 2019 Median Income: +$17,705 (+29.5%) Home Value: +$60,200 (+33%) Poverty Rate: -0.9 pp (-13.2%) Bachelor's+: +2.4 pp (+10%) Unemployment: -0.3 pp (-10.3%)

Demographics

Total Population 65,759

Median Age 41.0

Female 49.8%

Race & Ethnicity

Hispanic or Latino 6.4% White (non-Hisp.) 87.0% Black 0.9% Asian 0.5% Two or More 6.0% Other 2.9%

Asian Subgroups (% of total pop.)

Korean

0.2%

Chinese

0.1%

Japanese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

4.0%

Puerto Rican

0.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $77,648 ±$1,981

Per Capita Income $90,637

Median Family Income $95,162

Poverty Rate 5.9%

Child Poverty Rate 10.5%

Working-Age Poverty Rate —

SNAP Recipients 8.9%

Social Security Income —

Retirement Income 26.3%

Household Income Distribution

< $10k

3.2%

$10–15k

2.6%

$15–25k

6.5%

$25–35k

6.5%

$35–50k

11.9%

$50–75k

17.3%

$75–100k

15.7%

$100–150k

20.3%

$150–200k

9.8%

$200k+

6.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 31,091

Owner-Occupied 73.1%

Renter-Occupied 26.9%

Vacancy Rate 11.8%

Median Home Value $242,400

Median Gross Rent $970

Owner Cost Burden (30%+) 15.1%

Renter Cost Burden (30%+) 30.6%

Home Value Distribution

< $50k

5.2%

$50–100k

5.2%

$100–200k

9.1%

$200–300k

29.2%

$300–500k

25.0%

$500k–$1M

8.3%

$1M+

1.3%

Gross Rent Distribution

< $500

11.1%

$500–1k

42.8%

$1–1.5k

36.1%

$1.5–2k

7.4%

$2–2.5k

1.2%

$2.5–3.5k

0.1%

$3.5k+

1.2%

Vehicle Availability

No vehicle

4.8%

1 vehicle

30.8%

2 vehicles

37.5%

26.9%

Housing Type

Single-fam. det.

69.2%

Single-fam. att.

3.3%

2–4 units

4.8%

5–19 units

4.9%

20+ units

4.1%

Mobile home

6.7%

Housing Age

Pre-1940

19.2%

1940–1969

3.9%

1970–1999

13.0%

2000–2009

17.9%

2010+

6.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 93.4%

Bachelor's or Higher 26.5%

Graduate Degree 7.9%

Some College / Associate 20.8%

Less Than High School 2.8%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 67.2%

Unemployment Rate 2.6%

Work from Home 8.4%

Self-Employed 5.5%

Government Workers 13.0%

Private For-Profit 81.2%

Industry

Edu/Health

20.0%

Manufacturing

15.4%

Retail

13.6%

Arts/Entmt.

11.5%

Construction

7.5%

Prof. Services

7.2%

Finance

5.1%

Transportation

5.0%

Public Admin

4.4%

Agriculture

3.0%

Wholesale

2.5%

Information

1.0%

Occupation

Management

35.3%

Sales

19.1%

Production

17.9%

Food Prep

17.3%

Construction

10.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.3 min

Drove Alone 78.4%

Carpool 8.7%

Public Transit 0.1%

Work from Home 8.4%

Walked 2.5%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 27,425

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 52.1%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 18.1%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.6%

5–9

6.2%

10–14

6.6%

15–19

6.0%

20–24

5.2%

25–34

11.5%

35–44

13.1%

45–54

12.0%

55–64

7.5%

65–74

7.0%

75–84

11.6%

85+

5.1%

Under 18: 22.5% Working age (18–64): 77.5% 65 and over: 19.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.8%

Naturalized Citizen 44.8%

Speaks English Less Than Very Well 2.9%

Foreign-Born Origin

Latin America

59.1%

Europe

25.8%

Asia

8.8%

Africa

1.5%

Veterans & Disability

Veteran 7.0%

With a Disability 12.2%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 93.6%

Uninsured 6.4%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 88.2%

Has a Computer 94.1%

Same House 1 Year Ago 89.2%

Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023