Baton Rouge, LA Metro Area

Metro Area

Population: 871,379 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Baton Rouge, LA Metro Area

What is the median household income in Baton Rouge, LA Metro Area?: The median household income in Baton Rouge, LA Metro Area is $68,910 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Baton Rouge, LA Metro Area?: The poverty rate in Baton Rouge, LA Metro Area is 11.5% (U.S. Census Bureau ACS 2023).
What is the median home value in Baton Rouge, LA Metro Area?: $232,300 (U.S. Census Bureau ACS 2023).
What is the average rent in Baton Rouge, LA Metro Area?: The median gross rent in Baton Rouge, LA Metro Area is $1,108 per month (U.S. Census Bureau ACS 2023).
What percentage of Baton Rouge, LA Metro Area residents have a college degree?: 30.0% of adults in Baton Rouge, LA Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

871,379

Median Income

$68,910

Median Home Value

$232,300

Poverty Rate

11.5%

Unemployment (ACS 2023)

6.5%

Median Age

36.0 yrs

Since 2019 Median Income: +$9,998 (+17%) Home Value: +$50,600 (+27.8%) Poverty Rate: +0.3 pp (+2.7%) Bachelor's+: +2.4 pp (+8.7%) Unemployment: +0.4 pp (+6.6%)

Demographics

Total Population 871,379

Median Age 36.0

Female 51.0%

Race & Ethnicity

Hispanic or Latino 6.2% White (non-Hisp.) 53.8% Black 34.4% Asian 2.0% Two or More 5.3% Other 2.9%

Asian Subgroups (% of total pop.)

Vietnamese

0.6%

Indian

0.4%

Chinese

0.4%

Filipino

0.2%

Korean

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

1.8%

Puerto Rican

0.3%

Cuban

0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $68,910 ±$1,516

Per Capita Income $98,245

Median Family Income $88,819

Poverty Rate 11.5%

Child Poverty Rate 17.2%

Working-Age Poverty Rate —

SNAP Recipients 14.4%

Social Security Income —

Retirement Income 22.3%

Household Income Distribution

< $10k

6.4%

$10–15k

4.5%

$15–25k

7.4%

$25–35k

8.0%

$35–50k

11.2%

$50–75k

16.1%

$75–100k

11.7%

$100–150k

16.3%

$150–200k

9.2%

$200k+

9.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 380,325

Owner-Occupied 69.1%

Renter-Occupied 30.9%

Vacancy Rate 14.2%

Median Home Value $232,300

Median Gross Rent $1,108

Owner Cost Burden (30%+) 18.4%

Renter Cost Burden (30%+) 45.3%

Home Value Distribution

< $50k

7.7%

$50–100k

7.6%

$100–200k

9.6%

$200–300k

28.8%

$300–500k

22.2%

$500k–$1M

8.2%

$1M+

1.4%

Gross Rent Distribution

< $500

6.2%

$500–1k

33.9%

$1–1.5k

38.6%

$1.5–2k

15.8%

$2–2.5k

4.1%

$2.5–3.5k

0.7%

$3.5k+

0.7%

Vehicle Availability

No vehicle

6.4%

1 vehicle

35.9%

2 vehicles

39.3%

18.4%

Housing Type

Single-fam. det.

65.3%

Single-fam. att.

1.9%

2–4 units

1.9%

5–19 units

3.3%

20+ units

7.7%

Mobile home

11.7%

Housing Age

Pre-1940

3.4%

1940–1969

2.5%

1970–1999

15.3%

2000–2009

17.2%

2010+

16.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 88.6%

Bachelor's or Higher 30.0%

Graduate Degree 11.2%

Some College / Associate 20.7%

Less Than High School 4.0%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 62.4%

Unemployment Rate 6.5%

Work from Home 6.8%

Self-Employed 6.1%

Government Workers 17.6%

Private For-Profit 76.2%

Industry

Edu/Health

24.4%

Retail

11.0%

Manufacturing

9.6%

Prof. Services

9.5%

Construction

9.2%

Arts/Entmt.

9.1%

Public Admin

6.4%

Finance

5.5%

Transportation

4.7%

Wholesale

2.4%

Information

1.8%

Agriculture

1.4%

Occupation

Management

40.3%

Sales

20.4%

Food Prep

16.3%

Production

12.8%

Construction

10.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 27.1 min

Drove Alone 81.3%

Carpool 8.8%

Public Transit 0.7%

Work from Home 6.8%

Walked 1.5%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 326,145

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 43.5%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 16.4%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

6.2%

5–9

6.5%

10–14

6.8%

15–19

7.1%

20–24

8.3%

25–34

13.7%

35–44

13.3%

45–54

11.3%

55–64

5.8%

65–74

6.1%

75–84

9.3%

85+

4.2%

Under 18: 23.4% Working age (18–64): 76.6% 65 and over: 14.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 5.2%

Naturalized Citizen 34.7%

Speaks English Less Than Very Well 3.5%

Foreign-Born Origin

Latin America

55.0%

Asia

32.4%

Europe

6.1%

Africa

4.6%

Veterans & Disability

Veteran 5.3%

With a Disability 14.6%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 91.8%

Uninsured 8.2%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 89.0%

Has a Computer 94.4%

Same House 1 Year Ago 87.0%

Moved from Abroad 0.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023