Branson, MO Micro Area

Metro Area

Population: 56,382 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Branson, MO Micro Area

What is the median household income in Branson, MO Micro Area?: The median household income in Branson, MO Micro Area is $58,258 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Branson, MO Micro Area?: The poverty rate in Branson, MO Micro Area is 10.2% (U.S. Census Bureau ACS 2023).
What is the median home value in Branson, MO Micro Area?: $203,800 (U.S. Census Bureau ACS 2023).
What is the average rent in Branson, MO Micro Area?: The median gross rent in Branson, MO Micro Area is $925 per month (U.S. Census Bureau ACS 2023).
What percentage of Branson, MO Micro Area residents have a college degree?: 25.4% of adults in Branson, MO Micro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

56,382

Median Income

$58,258

Median Home Value

$203,800

Poverty Rate

10.2%

Unemployment (ACS 2023)

4.5%

Median Age

42.0 yrs

Since 2019 Median Income: +$12,227 (+26.6%) Home Value: +$64,000 (+45.8%) Poverty Rate: +0.2 pp (+2%) Bachelor's+: +5.5 pp (+27.6%) Unemployment: -0.3 pp (-6.2%)

Demographics

Total Population 56,382

Median Age 42.0

Female 51.5%

Race & Ethnicity

Hispanic or Latino 7.5% White (non-Hisp.) 85.6% Black 1.7% Asian 1.0% Two or More 8.0% Other 2.1%

Asian Subgroups (% of total pop.)

Indian

0.2%

Filipino

0.2%

Chinese

0.1%

Korean

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

4.2%

Puerto Rican

1.1%

Cuban

0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $58,258 ±$2,800

Per Capita Income $74,788

Median Family Income $70,381

Poverty Rate 10.2%

Child Poverty Rate 16.0%

Working-Age Poverty Rate —

SNAP Recipients 11.2%

Social Security Income —

Retirement Income 27.5%

Household Income Distribution

< $10k

4.7%

$10–15k

4.2%

$15–25k

11.8%

$25–35k

9.0%

$35–50k

14.0%

$50–75k

20.8%

$75–100k

13.2%

$100–150k

11.7%

$150–200k

5.0%

$200k+

5.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 29,875

Owner-Occupied 66.9%

Renter-Occupied 33.1%

Vacancy Rate 25.9%

Median Home Value $203,800

Median Gross Rent $925

Owner Cost Burden (30%+) 21.5%

Renter Cost Burden (30%+) 33.7%

Home Value Distribution

< $50k

8.0%

$50–100k

10.3%

$100–200k

12.9%

$200–300k

24.8%

$300–500k

18.1%

$500k–$1M

6.8%

$1M+

1.6%

Gross Rent Distribution

< $500

5.6%

$500–1k

53.0%

$1–1.5k

35.4%

$1.5–2k

2.9%

$2–2.5k

2.6%

$2.5–3.5k

0.4%

Vehicle Availability

No vehicle

4.4%

1 vehicle

33.8%

2 vehicles

40.9%

20.9%

Housing Type

Single-fam. det.

52.6%

Single-fam. att.

3.5%

2–4 units

1.1%

5–19 units

7.1%

20+ units

9.4%

Mobile home

12.0%

Housing Age

Pre-1940

2.9%

1940–1969

1.7%

1970–1999

12.8%

2000–2009

25.1%

2010+

10.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 90.7%

Bachelor's or Higher 25.4%

Graduate Degree 8.4%

Some College / Associate 23.5%

Less Than High School 2.8%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 58.9%

Unemployment Rate 4.5%

Work from Home 9.8%

Self-Employed 6.5%

Government Workers 11.1%

Private For-Profit 82.3%

Industry

Arts/Entmt.

19.8%

Edu/Health

18.2%

Retail

13.4%

Construction

9.1%

Prof. Services

8.7%

Finance

6.9%

Transportation

6.5%

Manufacturing

5.3%

Public Admin

3.5%

Information

2.3%

Wholesale

2.0%

Agriculture

1.1%

Occupation

Management

33.4%

Sales

25.4%

Food Prep

20.0%

Production

12.0%

Construction

9.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.5 min

Drove Alone 74.7%

Carpool 12.0%

Public Transit 0.2%

Work from Home 9.8%

Walked 2.0%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 22,145

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 54.4%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 17.2%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.1%

5–9

6.3%

10–14

5.6%

15–19

7.0%

20–24

7.1%

25–34

11.2%

35–44

10.7%

45–54

11.6%

55–64

6.1%

65–74

7.0%

75–84

13.0%

85+

6.8%

Under 18: 21.0% Working age (18–64): 79.0% 65 and over: 22.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.2%

Naturalized Citizen 59.1%

Speaks English Less Than Very Well 2.6%

Foreign-Born Origin

Latin America

39.3%

Europe

28.9%

Asia

25.6%

Africa

6.1%

Veterans & Disability

Veteran 9.0%

With a Disability 17.0%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 85.2%

Uninsured 14.8%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 88.7%

Has a Computer 94.9%

Same House 1 Year Ago 84.6%

Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023