Harrisonburg, VA Metro Area

Metro Area

Population: 136,231 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Harrisonburg, VA Metro Area

What is the median household income in Harrisonburg, VA Metro Area?: The median household income in Harrisonburg, VA Metro Area is $72,145 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Harrisonburg, VA Metro Area?: The poverty rate in Harrisonburg, VA Metro Area is 8.1% (U.S. Census Bureau ACS 2023).
What is the median home value in Harrisonburg, VA Metro Area?: $284,800 (U.S. Census Bureau ACS 2023).
What is the average rent in Harrisonburg, VA Metro Area?: The median gross rent in Harrisonburg, VA Metro Area is $1,122 per month (U.S. Census Bureau ACS 2023).
What percentage of Harrisonburg, VA Metro Area residents have a college degree?: 31.0% of adults in Harrisonburg, VA Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

136,231

Median Income

$72,145

Median Home Value

$284,800

Poverty Rate

8.1%

Unemployment (ACS 2023)

4.4%

Median Age

34.0 yrs

Since 2019 Median Income: +$15,645 (+27.7%) Home Value: +$75,500 (+36.1%) Poverty Rate: +0.4 pp (+5.2%) Bachelor's+: +1.4 pp (+4.7%) Unemployment: +0.6 pp (+15.8%)

Demographics

Total Population 136,231

Median Age 34.0

Female 51.0%

Race & Ethnicity

Hispanic or Latino 14.2% White (non-Hisp.) 76.3% Black 4.4% Asian 1.9% Two or More 9.1% Other 4.2%

Asian Subgroups (% of total pop.)

Chinese

0.3%

Korean

0.3%

Vietnamese

0.3%

Indian

0.2%

Filipino

0.2%

Hispanic Subgroups (% of total pop.)

Mexican

4.4%

Puerto Rican

2.5%

Cuban

0.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $72,145 ±$2,312

Per Capita Income $91,716

Median Family Income $91,862

Poverty Rate 8.1%

Child Poverty Rate 13.4%

Working-Age Poverty Rate —

SNAP Recipients 7.4%

Social Security Income —

Retirement Income 23.3%

Household Income Distribution

< $10k

4.9%

$10–15k

3.5%

$15–25k

7.0%

$25–35k

7.7%

$35–50k

11.8%

$50–75k

17.1%

$75–100k

13.7%

$100–150k

18.5%

$150–200k

8.1%

$200k+

7.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 54,749

Owner-Occupied 62.8%

Renter-Occupied 37.2%

Vacancy Rate 9.8%

Median Home Value $284,800

Median Gross Rent $1,122

Owner Cost Burden (30%+) 13.5%

Renter Cost Burden (30%+) 34.3%

Home Value Distribution

< $50k

5.8%

$50–100k

2.3%

$100–200k

6.6%

$200–300k

28.1%

$300–500k

32.5%

$500k–$1M

11.1%

$1M+

1.9%

Gross Rent Distribution

< $500

5.1%

$500–1k

36.2%

$1–1.5k

31.3%

$1.5–2k

18.3%

$2–2.5k

5.9%

$2.5–3.5k

1.8%

$3.5k+

1.4%

Vehicle Availability

No vehicle

5.4%

1 vehicle

25.9%

2 vehicles

36.1%

32.6%

Housing Type

Single-fam. det.

59.9%

Single-fam. att.

14.8%

2–4 units

2.7%

5–19 units

3.9%

20+ units

3.2%

Mobile home

6.1%

Housing Age

Pre-1940

10.0%

1940–1969

3.1%

1970–1999

14.1%

2000–2009

17.1%

2010+

10.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 85.8%

Bachelor's or Higher 31.0%

Graduate Degree 13.6%

Some College / Associate 15.2%

Less Than High School 6.4%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 62.8%

Unemployment Rate 4.4%

Work from Home 8.3%

Self-Employed 5.8%

Government Workers 16.0%

Private For-Profit 78.0%

Industry

Edu/Health

24.8%

Manufacturing

13.9%

Retail

11.7%

Arts/Entmt.

10.7%

Prof. Services

8.5%

Construction

7.5%

Transportation

5.3%

Finance

3.3%

Agriculture

2.9%

Public Admin

2.7%

Wholesale

2.3%

Information

1.3%

Occupation

Management

35.2%

Food Prep

18.6%

Sales

18.1%

Production

18.1%

Construction

10.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 20.0 min

Drove Alone 74.6%

Carpool 11.0%

Public Transit 0.6%

Work from Home 8.3%

Walked 4.0%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 49,379

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 48.1%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 19.0%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.4%

5–9

5.6%

10–14

5.7%

15–19

10.5%

20–24

11.0%

25–34

12.0%

35–44

11.5%

45–54

10.9%

55–64

5.9%

65–74

5.3%

75–84

9.3%

85+

4.9%

Under 18: 20.2% Working age (18–64): 79.8% 65 and over: 16.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 10.3%

Naturalized Citizen 40.4%

Speaks English Less Than Very Well 7.5%

Foreign-Born Origin

Latin America

58.1%

Asia

20.5%

Europe

12.1%

Africa

8.3%

Veterans & Disability

Veteran 5.0%

With a Disability 12.0%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 90.1%

Uninsured 9.9%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 84.6%

Has a Computer 92.7%

Same House 1 Year Ago 83.4%

Moved from Abroad 0.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023