Hilton Head Island-Bluffton-Port Royal, SC Metro Area
Metro AreaPopulation: 222,781 (2023 estimate)
Core-Based Statistical Area (CBSA)
Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.
Trends 2017–2023
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Hilton Head Island-Bluffton-Port Royal, SC Metro Area
- What is the median household income in Hilton Head Island-Bluffton-Port Royal, SC Metro Area?
- The median household income in Hilton Head Island-Bluffton-Port Royal, SC Metro Area is $81,015 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Hilton Head Island-Bluffton-Port Royal, SC Metro Area?
- The poverty rate in Hilton Head Island-Bluffton-Port Royal, SC Metro Area is 8.7% (U.S. Census Bureau ACS 2023).
- What is the median home value in Hilton Head Island-Bluffton-Port Royal, SC Metro Area?
- $393,100 (U.S. Census Bureau ACS 2023).
- What is the average rent in Hilton Head Island-Bluffton-Port Royal, SC Metro Area?
- The median gross rent in Hilton Head Island-Bluffton-Port Royal, SC Metro Area is $1,448 per month (U.S. Census Bureau ACS 2023).
- What percentage of Hilton Head Island-Bluffton-Port Royal, SC Metro Area residents have a college degree?
- 42.2% of adults in Hilton Head Island-Bluffton-Port Royal, SC Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
222,781
Median Income
$81,015
Median Home Value
$393,100
Poverty Rate
8.7%
Unemployment (ACS 2023)
3.3%
Median Age
46.0 yrs
Since 2019
Median Income:
+$16,056 (+24.7%)
Home Value:
+$107,700 (+37.7%)
Poverty Rate:
+1.4 pp (+19.2%)
Bachelor's+:
+4.1 pp (+10.8%)
Unemployment:
-2.0 pp (-37.7%)
Demographics
Total Population
222,781
Median Age
46.0
Female
50.4%
Race & Ethnicity
Hispanic or Latino 12.9%
White (non-Hisp.) 64.3%
Black 18.4%
Asian 1.0%
Two or More 7.2%
Other 6.3%
Asian Subgroups (% of total pop.)
Filipino
0.3%
Chinese
0.2%
Vietnamese
0.2%
Indian
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
6.5%
Puerto Rican
1.8%
Cuban
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$81,015
±$2,575
Per Capita Income
$103,567
Median Family Income
$96,753
Poverty Rate
8.7%
Child Poverty Rate
17.1%
Working-Age Poverty Rate
—
SNAP Recipients
6.0%
Social Security Income
—
Retirement Income
39.1%
Household Income Distribution
< $10k
4.5%
$10–15k
2.8%
$15–25k
5.3%
$25–35k
6.2%
$35–50k
10.8%
$50–75k
16.4%
$75–100k
13.9%
$100–150k
17.9%
$150–200k
8.7%
$200k+
13.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
115,045
Owner-Occupied
75.8%
Renter-Occupied
24.2%
Vacancy Rate
20.7%
Median Home Value
$393,100
Median Gross Rent
$1,448
Owner Cost Burden (30%+)
25.9%
Renter Cost Burden (30%+)
41.2%
Home Value Distribution
< $50k
6.4%
$50–100k
3.4%
$100–200k
4.6%
$200–300k
15.8%
$300–500k
28.8%
$500k–$1M
25.5%
$1M+
10.7%
Gross Rent Distribution
< $500
5.2%
$500–1k
14.9%
$1–1.5k
33.9%
$1.5–2k
25.7%
$2–2.5k
11.6%
$2.5–3.5k
3.5%
$3.5k+
5.3%
Vehicle Availability
No vehicle
3.8%
1 vehicle
34.8%
2 vehicles
44.6%
3+
16.9%
Housing Type
Single-fam. det.
62.7%
Single-fam. att.
5.0%
2–4 units
0.7%
5–19 units
5.3%
20+ units
7.5%
Mobile home
11.6%
Housing Age
Pre-1940
1.4%
1940–1969
0.6%
1970–1999
10.6%
2000–2009
27.5%
2010+
16.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
93.6%
Bachelor's or Higher
42.2%
Graduate Degree
17.3%
Some College / Associate
19.9%
Less Than High School
2.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
55.6%
Unemployment Rate
3.3%
Work from Home
10.7%
Self-Employed
8.0%
Government Workers
12.4%
Private For-Profit
79.3%
Industry
Edu/Health
20.4%
Retail
15.0%
Prof. Services
12.9%
Arts/Entmt.
12.8%
Construction
8.8%
Finance
7.0%
Manufacturing
6.1%
Transportation
4.3%
Public Admin
3.5%
Information
2.1%
Wholesale
1.4%
Agriculture
1.2%
Occupation
Management
36.8%
Sales
23.7%
Food Prep
19.5%
Production
10.2%
Construction
9.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
23.7 min
Drove Alone
75.5%
Carpool
9.8%
Public Transit
0.7%
Work from Home
10.7%
Walked
1.9%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
91,214
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
55.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.9%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.9%
5–9
4.4%
10–14
5.5%
15–19
6.1%
20–24
6.8%
25–34
10.4%
35–44
10.2%
45–54
10.3%
55–64
6.6%
65–74
7.6%
75–84
15.9%
85+
8.8%
Under 18: 18.0%
Working age (18–64): 82.0%
65 and over: 27.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
8.1%
Naturalized Citizen
39.0%
Speaks English Less Than Very Well
4.8%
Foreign-Born Origin
Latin America
65.2%
Europe
16.5%
Asia
10.7%
Africa
2.3%
Veterans & Disability
Veteran
10.9%
With a Disability
13.9%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
91.0%
Uninsured
9.0%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
89.7%
Has a Computer
96.2%
Same House 1 Year Ago
86.2%
Moved from Abroad
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023