La Crosse-Onalaska, WI-MN Metro Area

Metro Area

Population: 169,945 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — La Crosse-Onalaska, WI-MN Metro Area

What is the median household income in La Crosse-Onalaska, WI-MN Metro Area?: The median household income in La Crosse-Onalaska, WI-MN Metro Area is $71,009 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in La Crosse-Onalaska, WI-MN Metro Area?: The poverty rate in La Crosse-Onalaska, WI-MN Metro Area is 5.2% (U.S. Census Bureau ACS 2023).
What is the median home value in La Crosse-Onalaska, WI-MN Metro Area?: $235,300 (U.S. Census Bureau ACS 2023).
What is the average rent in La Crosse-Onalaska, WI-MN Metro Area?: The median gross rent in La Crosse-Onalaska, WI-MN Metro Area is $998 per month (U.S. Census Bureau ACS 2023).
What percentage of La Crosse-Onalaska, WI-MN Metro Area residents have a college degree?: 33.0% of adults in La Crosse-Onalaska, WI-MN Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

169,945

Median Income

$71,009

Median Home Value

$235,300

Poverty Rate

5.2%

Unemployment (ACS 2023)

2.9%

Median Age

38.0 yrs

Since 2019 Median Income: +$12,508 (+21.4%) Home Value: +$61,900 (+35.7%) Poverty Rate: +0.2 pp (+4%) Bachelor's+: -0.4 pp (-1.2%) Unemployment: -0.4 pp (-12.1%)

Demographics

Total Population 169,945

Median Age 38.0

Female 50.4%

Race & Ethnicity

Hispanic or Latino 2.3% White (non-Hisp.) 89.7% Black 1.2% Asian 3.4% Two or More 3.8% Other 0.8%

Asian Subgroups (% of total pop.)

Indian

0.2%

Chinese

0.2%

Filipino

0.2%

Korean

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

1.2%

Puerto Rican

0.3%

Cuban

0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $71,009 ±$1,567

Per Capita Income $95,839

Median Family Income $96,505

Poverty Rate 5.2%

Child Poverty Rate 8.0%

Working-Age Poverty Rate —

SNAP Recipients 8.1%

Social Security Income —

Retirement Income 26.4%

Household Income Distribution

< $10k

3.9%

$10–15k

3.8%

$15–25k

7.1%

$25–35k

7.1%

$35–50k

12.0%

$50–75k

18.7%

$75–100k

14.0%

$100–150k

18.1%

$150–200k

8.1%

$200k+

7.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 75,928

Owner-Occupied 68.2%

Renter-Occupied 31.8%

Vacancy Rate 6.7%

Median Home Value $235,300

Median Gross Rent $998

Owner Cost Burden (30%+) 17.1%

Renter Cost Burden (30%+) 36.1%

Home Value Distribution

< $50k

5.4%

$50–100k

4.9%

$100–200k

11.1%

$200–300k

30.3%

$300–500k

23.7%

$500k–$1M

7.2%

$1M+

1.2%

Gross Rent Distribution

< $500

5.9%

$500–1k

44.3%

$1–1.5k

34.7%

$1.5–2k

9.0%

$2–2.5k

3.3%

$2.5–3.5k

1.4%

$3.5k+

1.4%

Vehicle Availability

No vehicle

7.1%

1 vehicle

31.6%

2 vehicles

39.9%

21.4%

Housing Type

Single-fam. det.

67.0%

Single-fam. att.

4.9%

2–4 units

4.2%

5–19 units

3.3%

20+ units

8.3%

Mobile home

4.6%

Housing Age

Pre-1940

18.9%

1940–1969

5.3%

1970–1999

14.4%

2000–2009

11.5%

2010+

8.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 95.1%

Bachelor's or Higher 33.0%

Graduate Degree 12.2%

Some College / Associate 20.6%

Less Than High School 2.2%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 65.2%

Unemployment Rate 2.9%

Work from Home 10.6%

Self-Employed 4.8%

Government Workers 13.2%

Private For-Profit 81.8%

Industry

Edu/Health

28.5%

Retail

14.3%

Manufacturing

12.2%

Arts/Entmt.

7.7%

Prof. Services

6.6%

Construction

6.3%

Finance

5.4%

Transportation

4.5%

Public Admin

3.7%

Wholesale

3.3%

Agriculture

2.0%

Information

1.4%

Occupation

Management

38.8%

Sales

19.7%

Production

16.6%

Food Prep

15.8%

Construction

9.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 20.5 min

Drove Alone 75.6%

Carpool 7.4%

Public Transit 0.8%

Work from Home 10.6%

Walked 3.7%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 70,803

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 46.4%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 16.9%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.2%

5–9

5.9%

10–14

6.1%

15–19

7.5%

20–24

9.1%

25–34

11.8%

35–44

11.8%

45–54

10.8%

55–64

6.3%

65–74

6.9%

75–84

11.1%

85+

4.9%

Under 18: 21.0% Working age (18–64): 79.0% 65 and over: 18.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.5%

Naturalized Citizen 72.2%

Speaks English Less Than Very Well 2.3%

Foreign-Born Origin

Asia

64.6%

Europe

16.1%

Latin America

13.6%

Africa

2.7%

Veterans & Disability

Veteran 6.9%

With a Disability 11.4%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 93.7%

Uninsured 6.3%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 86.9%

Has a Computer 92.1%

Same House 1 Year Ago 86.9%

Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023