Madison, WI Metro Area

Metro Area

Population: 683,967 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Madison, WI Metro Area

What is the median household income in Madison, WI Metro Area?: The median household income in Madison, WI Metro Area is $86,827 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Madison, WI Metro Area?: The poverty rate in Madison, WI Metro Area is 4.7% (U.S. Census Bureau ACS 2023).
What is the median home value in Madison, WI Metro Area?: $344,600 (U.S. Census Bureau ACS 2023).
What is the average rent in Madison, WI Metro Area?: The median gross rent in Madison, WI Metro Area is $1,300 per month (U.S. Census Bureau ACS 2023).
What percentage of Madison, WI Metro Area residents have a college degree?: 49.3% of adults in Madison, WI Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

683,967

Median Income

$86,827

Median Home Value

$344,600

Poverty Rate

4.7%

Unemployment (ACS 2023)

2.6%

Median Age

36.0 yrs

Since 2019 Median Income: +$14,453 (+20%) Home Value: +$96,200 (+38.7%) Poverty Rate: +0.1 pp (+2.2%) Bachelor's+: +3.2 pp (+6.9%) Unemployment: 0.0 pp (+0%)

Demographics

Total Population 683,967

Median Age 36.0

Female 49.8%

Race & Ethnicity

Hispanic or Latino 6.9% White (non-Hisp.) 79.3% Black 4.5% Asian 5.0% Two or More 7.1% Other 1.7%

Asian Subgroups (% of total pop.)

Indian

1.4%

Chinese

1.4%

Korean

0.3%

Filipino

0.2%

Vietnamese

0.2%

Japanese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

4.2%

Puerto Rican

0.6%

Cuban

0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $86,827 ±$1,403

Per Capita Income $112,003

Median Family Income $117,092

Poverty Rate 4.7%

Child Poverty Rate 7.4%

Working-Age Poverty Rate —

SNAP Recipients 7.7%

Social Security Income —

Retirement Income 23.6%

Household Income Distribution

< $10k

4.1%

$10–15k

2.4%

$15–25k

5.2%

$25–35k

6.1%

$35–50k

9.4%

$50–75k

16.1%

$75–100k

13.5%

$100–150k

19.4%

$150–200k

11.3%

$200k+

12.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 309,095

Owner-Occupied 60.8%

Renter-Occupied 39.2%

Vacancy Rate 4.4%

Median Home Value $344,600

Median Gross Rent $1,300

Owner Cost Burden (30%+) 15.7%

Renter Cost Burden (30%+) 36.4%

Home Value Distribution

< $50k

2.4%

$50–100k

1.3%

$100–200k

4.2%

$200–300k

24.1%

$300–500k

39.9%

$500k–$1M

18.4%

$1M+

2.3%

Gross Rent Distribution

< $500

3.9%

$500–1k

19.6%

$1–1.5k

41.6%

$1.5–2k

23.8%

$2–2.5k

6.9%

$2.5–3.5k

1.9%

$3.5k+

2.2%

Vehicle Availability

No vehicle

7.3%

1 vehicle

35.9%

2 vehicles

39.7%

17.0%

Housing Type

Single-fam. det.

55.7%

Single-fam. att.

6.0%

2–4 units

4.0%

5–19 units

5.3%

20+ units

17.7%

Mobile home

1.2%

Housing Age

Pre-1940

13.1%

1940–1969

3.3%

1970–1999

13.6%

2000–2009

15.9%

2010+

11.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 95.9%

Bachelor's or Higher 49.3%

Graduate Degree 19.4%

Some College / Associate 16.6%

Less Than High School 1.6%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 69.9%

Unemployment Rate 2.6%

Work from Home 16.7%

Self-Employed 4.7%

Government Workers 19.4%

Private For-Profit 75.7%

Industry

Edu/Health

27.3%

Prof. Services

14.6%

Manufacturing

10.2%

Retail

9.6%

Arts/Entmt.

7.3%

Finance

7.1%

Construction

5.4%

Public Admin

4.9%

Transportation

3.3%

Information

2.6%

Wholesale

2.1%

Agriculture

1.4%

Occupation

Management

52.4%

Sales

17.4%

Food Prep

13.4%

Production

10.5%

Construction

6.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 21.7 min

Drove Alone 67.3%

Carpool 5.9%

Public Transit 2.6%

Work from Home 16.7%

Walked 4.8%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 295,527

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 44.6%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 17.3%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.2%

5–9

5.5%

10–14

6.0%

15–19

6.8%

20–24

9.1%

25–34

14.7%

35–44

13.6%

45–54

11.6%

55–64

6.2%

65–74

5.8%

75–84

9.6%

85+

4.2%

Under 18: 20.2% Working age (18–64): 79.8% 65 and over: 15.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 7.6%

Naturalized Citizen 42.3%

Speaks English Less Than Very Well 3.0%

Foreign-Born Origin

Asia

43.9%

Latin America

31.3%

Europe

13.3%

Africa

8.3%

Veterans & Disability

Veteran 5.0%

With a Disability 9.4%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 96.3%

Uninsured 3.7%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 91.8%

Has a Computer 96.3%

Same House 1 Year Ago 82.9%

Moved from Abroad 0.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023