Marshalltown, IA Micro Area

Metro Area

Population: 39,971 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Marshalltown, IA Micro Area

What is the median household income in Marshalltown, IA Micro Area?: The median household income in Marshalltown, IA Micro Area is $72,785 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Marshalltown, IA Micro Area?: The poverty rate in Marshalltown, IA Micro Area is 7.7% (U.S. Census Bureau ACS 2023).
What is the median home value in Marshalltown, IA Micro Area?: $134,100 (U.S. Census Bureau ACS 2023).
What is the average rent in Marshalltown, IA Micro Area?: The median gross rent in Marshalltown, IA Micro Area is $860 per month (U.S. Census Bureau ACS 2023).
What percentage of Marshalltown, IA Micro Area residents have a college degree?: 21.4% of adults in Marshalltown, IA Micro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

39,971

Median Income

$72,785

Median Home Value

$134,100

Poverty Rate

7.7%

Unemployment (ACS 2023)

4.0%

Median Age

38.0 yrs

Since 2019 Median Income: +$16,348 (+29%) Home Value: +$28,100 (+26.5%) Poverty Rate: -0.6 pp (-7.2%) Bachelor's+: +2.6 pp (+13.8%) Unemployment: -1.0 pp (-20%)

Demographics

Total Population 39,971

Median Age 38.0

Female 49.2%

Race & Ethnicity

Hispanic or Latino 23.8% White (non-Hisp.) 67.4% Black 1.9% Asian 4.3% Two or More 11.5% Other 6.4%

Asian Subgroups (% of total pop.)

Vietnamese

0.5%

Chinese

0.3%

Indian

0.1%

Filipino

0.1%

Korean

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

20.6%

Puerto Rican

0.8%

Cuban

0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $72,785 ±$3,066

Per Capita Income $84,269

Median Family Income $87,778

Poverty Rate 7.7%

Child Poverty Rate 14.1%

Working-Age Poverty Rate —

SNAP Recipients 9.8%

Social Security Income —

Retirement Income 23.3%

Household Income Distribution

< $10k

3.3%

$10–15k

3.4%

$15–25k

6.9%

$25–35k

8.7%

$35–50k

10.9%

$50–75k

18.9%

$75–100k

16.3%

$100–150k

20.6%

$150–200k

6.9%

$200k+

4.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 16,860

Owner-Occupied 73.3%

Renter-Occupied 26.7%

Vacancy Rate 7.8%

Median Home Value $134,100

Median Gross Rent $860

Owner Cost Burden (30%+) 16.5%

Renter Cost Burden (30%+) 26.0%

Home Value Distribution

< $50k

7.7%

$50–100k

25.8%

$100–200k

21.9%

$200–300k

16.6%

$300–500k

8.8%

$500k–$1M

1.5%

$1M+

0.6%

Gross Rent Distribution

< $500

10.7%

$500–1k

58.7%

$1–1.5k

23.9%

$1.5–2k

3.2%

$2–2.5k

2.3%

$2.5–3.5k

0.1%

$3.5k+

1.1%

Vehicle Availability

No vehicle

6.4%

1 vehicle

27.2%

2 vehicles

36.6%

29.8%

Housing Type

Single-fam. det.

77.6%

Single-fam. att.

1.9%

2–4 units

2.8%

5–19 units

3.7%

20+ units

4.3%

Mobile home

3.0%

Housing Age

Pre-1940

32.1%

1940–1969

6.1%

1970–1999

13.3%

2000–2009

6.4%

2010+

3.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 87.0%

Bachelor's or Higher 21.4%

Graduate Degree 6.8%

Some College / Associate 19.4%

Less Than High School 7.4%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.6%

Unemployment Rate 4.0%

Work from Home 7.0%

Self-Employed 5.6%

Government Workers 14.0%

Private For-Profit 80.3%

Industry

Manufacturing

23.7%

Edu/Health

23.5%

Retail

11.5%

Prof. Services

7.5%

Construction

7.4%

Arts/Entmt.

4.6%

Transportation

4.1%

Finance

3.9%

Agriculture

3.9%

Public Admin

2.4%

Wholesale

1.9%

Information

0.9%

Occupation

Management

30.2%

Production

25.1%

Sales

17.6%

Food Prep

15.9%

Construction

11.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 20.1 min

Drove Alone 76.4%

Carpool 13.0%

Public Transit 0.0%

Work from Home 7.0%

Walked 2.9%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 15,546

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 52.3%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 22.1%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

6.0%

5–9

7.2%

10–14

7.5%

15–19

7.0%

20–24

5.9%

25–34

11.4%

35–44

12.0%

45–54

11.4%

55–64

6.5%

65–74

6.6%

75–84

10.9%

85+

4.7%

Under 18: 25.3% Working age (18–64): 74.7% 65 and over: 18.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 14.0%

Naturalized Citizen 37.6%

Speaks English Less Than Very Well 13.4%

Foreign-Born Origin

Latin America

65.0%

Asia

25.9%

Africa

4.8%

Europe

2.8%

Veterans & Disability

Veteran 8.9%

With a Disability 12.2%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 94.6%

Uninsured 5.4%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 86.1%

Has a Computer 92.8%

Same House 1 Year Ago 89.6%

Moved from Abroad 0.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023