Naples-Marco Island, FL Metro Area

Metro Area

Population: 387,681 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Naples-Marco Island, FL Metro Area

What is the median household income in Naples-Marco Island, FL Metro Area?: The median household income in Naples-Marco Island, FL Metro Area is $86,173 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Naples-Marco Island, FL Metro Area?: The poverty rate in Naples-Marco Island, FL Metro Area is 6.8% (U.S. Census Bureau ACS 2023).
What is the median home value in Naples-Marco Island, FL Metro Area?: $486,800 (U.S. Census Bureau ACS 2023).
What is the average rent in Naples-Marco Island, FL Metro Area?: The median gross rent in Naples-Marco Island, FL Metro Area is $1,752 per month (U.S. Census Bureau ACS 2023).
What percentage of Naples-Marco Island, FL Metro Area residents have a college degree?: 39.5% of adults in Naples-Marco Island, FL Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

387,681

Median Income

$86,173

Median Home Value

$486,800

Poverty Rate

6.8%

Unemployment (ACS 2023)

4.0%

Median Age

53.0 yrs

Since 2019 Median Income: +$16,520 (+23.7%) Home Value: +$126,000 (+34.9%) Poverty Rate: -0.6 pp (-8.1%) Bachelor's+: +3.1 pp (+8.5%) Unemployment: +0.1 pp (+2.6%)

Demographics

Total Population 387,681

Median Age 53.0

Female 50.6%

Race & Ethnicity

Hispanic or Latino 27.5% White (non-Hisp.) 62.4% Black 6.6% Asian 1.5% Two or More 17.5% Other 3.7%

Asian Subgroups (% of total pop.)

Indian

0.4%

Chinese

0.3%

Filipino

0.2%

Vietnamese

0.2%

Korean

0.1%

Japanese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

9.9%

Cuban

6.3%

Puerto Rican

1.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $86,173 ±$2,482

Per Capita Income $123,826

Median Family Income $103,778

Poverty Rate 6.8%

Child Poverty Rate 12.4%

Working-Age Poverty Rate —

SNAP Recipients 5.8%

Social Security Income —

Retirement Income 35.0%

Household Income Distribution

< $10k

4.1%

$10–15k

2.7%

$15–25k

5.1%

$25–35k

6.4%

$35–50k

10.7%

$50–75k

15.3%

$75–100k

11.8%

$100–150k

17.3%

$150–200k

9.7%

$200k+

17.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 234,732

Owner-Occupied 76.0%

Renter-Occupied 24.0%

Vacancy Rate 31.5%

Median Home Value $486,800

Median Gross Rent $1,752

Owner Cost Burden (30%+) 31.4%

Renter Cost Burden (30%+) 52.4%

Home Value Distribution

< $50k

2.7%

$50–100k

1.9%

$100–200k

1.9%

$200–300k

12.1%

$300–500k

29.2%

$500k–$1M

29.0%

$1M+

19.0%

Gross Rent Distribution

< $500

2.8%

$500–1k

9.2%

$1–1.5k

22.7%

$1.5–2k

30.4%

$2–2.5k

17.2%

$2.5–3.5k

7.0%

$3.5k+

10.7%

Vehicle Availability

No vehicle

4.5%

1 vehicle

41.4%

2 vehicles

40.1%

14.0%

Housing Type

Single-fam. det.

42.5%

Single-fam. att.

6.9%

2–4 units

2.5%

5–19 units

9.1%

20+ units

18.1%

Mobile home

4.6%

Housing Age

Pre-1940

0.3%

1940–1969

0.2%

1970–1999

11.7%

2000–2009

23.5%

2010+

13.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 90.0%

Bachelor's or Higher 39.5%

Graduate Degree 16.4%

Some College / Associate 16.2%

Less Than High School 5.5%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 51.4%

Unemployment Rate 4.0%

Work from Home 14.3%

Self-Employed 8.0%

Government Workers 9.1%

Private For-Profit 82.5%

Industry

Edu/Health

17.9%

Prof. Services

14.9%

Arts/Entmt.

13.8%

Retail

12.2%

Construction

10.8%

Finance

9.2%

Manufacturing

4.6%

Transportation

3.7%

Public Admin

3.3%

Wholesale

2.0%

Agriculture

1.5%

Information

1.3%

Occupation

Management

37.4%

Food Prep

21.9%

Sales

21.0%

Construction

11.3%

Production

8.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 25.4 min

Drove Alone 71.6%

Carpool 10.1%

Public Transit 0.6%

Work from Home 14.3%

Walked 1.0%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 160,867

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 54.9%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 12.4%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

4.1%

5–9

4.3%

10–14

4.9%

15–19

4.9%

20–24

4.5%

25–34

9.0%

35–44

9.7%

45–54

10.9%

55–64

6.9%

65–74

7.2%

75–84

16.1%

85+

13.1%

Under 18: 16.4% Working age (18–64): 83.6% 65 and over: 33.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 24.2%

Naturalized Citizen 51.2%

Speaks English Less Than Very Well 12.5%

Foreign-Born Origin

Latin America

72.6%

Europe

16.7%

Asia

5.4%

Africa

0.9%

Veterans & Disability

Veteran 6.5%

With a Disability 11.5%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 88.8%

Uninsured 11.2%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 91.7%

Has a Computer 97.1%

Same House 1 Year Ago 86.3%

Moved from Abroad 1.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023