Rice Lake, WI Micro Area

Metro Area

Population: 46,741 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Rice Lake, WI Micro Area

What is the median household income in Rice Lake, WI Micro Area?: The median household income in Rice Lake, WI Micro Area is $64,619 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Rice Lake, WI Micro Area?: The poverty rate in Rice Lake, WI Micro Area is 6.3% (U.S. Census Bureau ACS 2023).
What is the median home value in Rice Lake, WI Micro Area?: $198,300 (U.S. Census Bureau ACS 2023).
What is the average rent in Rice Lake, WI Micro Area?: The median gross rent in Rice Lake, WI Micro Area is $859 per month (U.S. Census Bureau ACS 2023).
What percentage of Rice Lake, WI Micro Area residents have a college degree?: 22.3% of adults in Rice Lake, WI Micro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

46,741

Median Income

$64,619

Median Home Value

$198,300

Poverty Rate

6.3%

Unemployment (ACS 2023)

3.1%

Median Age

44.0 yrs

Demographics

Total Population 46,741

Median Age 44.0

Female 49.8%

Race & Ethnicity

Hispanic or Latino 3.0% White (non-Hisp.) 91.2% Black 1.5% Asian 0.5% Two or More 3.7% Other 1.7%

Asian Subgroups (% of total pop.)

Filipino

0.2%

Indian

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

2.2%

Puerto Rican

0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $64,619 ±$2,076

Per Capita Income $87,664

Median Family Income $82,513

Poverty Rate 6.3%

Child Poverty Rate 11.0%

Working-Age Poverty Rate —

SNAP Recipients 11.2%

Social Security Income —

Retirement Income 31.2%

Household Income Distribution

< $10k

3.3%

$10–15k

3.7%

$15–25k

7.6%

$25–35k

8.9%

$35–50k

14.4%

$50–75k

19.0%

$75–100k

15.7%

$100–150k

15.5%

$150–200k

5.8%

$200k+

6.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 23,966

Owner-Occupied 76.8%

Renter-Occupied 23.2%

Vacancy Rate 18.2%

Median Home Value $198,300

Median Gross Rent $859

Owner Cost Burden (30%+) 20.4%

Renter Cost Burden (30%+) 29.9%

Home Value Distribution

< $50k

5.6%

$50–100k

10.4%

$100–200k

14.4%

$200–300k

24.3%

$300–500k

18.1%

$500k–$1M

6.1%

$1M+

0.8%

Gross Rent Distribution

< $500

16.0%

$500–1k

50.2%

$1–1.5k

27.6%

$1.5–2k

4.7%

$2–2.5k

0.7%

$2.5–3.5k

0.2%

$3.5k+

0.6%

Vehicle Availability

No vehicle

5.2%

1 vehicle

26.5%

2 vehicles

40.5%

27.9%

Housing Type

Single-fam. det.

79.4%

Single-fam. att.

2.6%

2–4 units

4.0%

5–19 units

2.3%

20+ units

2.7%

Mobile home

5.4%

Housing Age

Pre-1940

17.0%

1940–1969

5.7%

1970–1999

16.4%

2000–2009

12.4%

2010+

5.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 91.7%

Bachelor's or Higher 22.3%

Graduate Degree 7.5%

Some College / Associate 19.3%

Less Than High School 3.3%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 62.1%

Unemployment Rate 3.1%

Work from Home 8.2%

Self-Employed 7.8%

Government Workers 12.6%

Private For-Profit 79.4%

Industry

Edu/Health

22.3%

Manufacturing

20.7%

Retail

12.8%

Arts/Entmt.

7.5%

Construction

7.1%

Transportation

5.1%

Prof. Services

4.9%

Agriculture

4.8%

Finance

4.1%

Public Admin

3.6%

Wholesale

1.8%

Information

0.8%

Occupation

Management

32.3%

Production

22.4%

Sales

19.2%

Food Prep

14.5%

Construction

11.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 20.8 min

Drove Alone 75.7%

Carpool 11.6%

Public Transit 0.1%

Work from Home 8.2%

Walked 3.5%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 19,613

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 51.3%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 15.9%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.2%

5–9

6.5%

10–14

5.8%

15–19

5.7%

20–24

5.4%

25–34

10.2%

35–44

11.4%

45–54

11.4%

55–64

7.0%

65–74

8.3%

75–84

13.3%

85+

7.1%

Under 18: 21.3% Working age (18–64): 78.7% 65 and over: 23.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.4%

Naturalized Citizen 56.4%

Speaks English Less Than Very Well 2.2%

Foreign-Born Origin

Latin America

42.9%

Africa

27.1%

Asia

14.5%

Europe

11.3%

Veterans & Disability

Veteran 7.9%

With a Disability 14.3%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 93.3%

Uninsured 6.7%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 83.4%

Has a Computer 92.5%

Same House 1 Year Ago 90.1%

Moved from Abroad 0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023