Watertown-Fort Atkinson, WI Micro Area

Metro Area

Population: 85,867 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Watertown-Fort Atkinson, WI Micro Area

What is the median household income in Watertown-Fort Atkinson, WI Micro Area?: The median household income in Watertown-Fort Atkinson, WI Micro Area is $80,604 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Watertown-Fort Atkinson, WI Micro Area?: The poverty rate in Watertown-Fort Atkinson, WI Micro Area is 5.9% (U.S. Census Bureau ACS 2023).
What is the median home value in Watertown-Fort Atkinson, WI Micro Area?: $253,800 (U.S. Census Bureau ACS 2023).
What is the average rent in Watertown-Fort Atkinson, WI Micro Area?: The median gross rent in Watertown-Fort Atkinson, WI Micro Area is $1,012 per month (U.S. Census Bureau ACS 2023).
What percentage of Watertown-Fort Atkinson, WI Micro Area residents have a college degree?: 28.1% of adults in Watertown-Fort Atkinson, WI Micro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

85,867

Median Income

$80,604

Median Home Value

$253,800

Poverty Rate

5.9%

Unemployment (ACS 2023)

3.3%

Median Age

41.0 yrs

Since 2019 Median Income: +$14,313 (+21.6%) Home Value: +$63,400 (+33.3%) Poverty Rate: +0.2 pp (+3.5%) Bachelor's+: +2.7 pp (+10.6%) Unemployment: +0.1 pp (+3.1%)

Demographics

Total Population 85,867

Median Age 41.0

Female 49.7%

Race & Ethnicity

Hispanic or Latino 8.4% White (non-Hisp.) 87.5% Black 1.1% Asian 0.6% Two or More 5.2% Other 2.9%

Asian Subgroups (% of total pop.)

Vietnamese

0.2%

Indian

0.1%

Chinese

0.1%

Filipino

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

6.6%

Puerto Rican

0.7%

Cuban

0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $80,604 ±$3,319

Per Capita Income $99,185

Median Family Income $100,612

Poverty Rate 5.9%

Child Poverty Rate 9.4%

Working-Age Poverty Rate —

SNAP Recipients 8.8%

Social Security Income —

Retirement Income 27.0%

Household Income Distribution

< $10k

4.4%

$10–15k

2.3%

$15–25k

4.9%

$25–35k

5.8%

$35–50k

10.3%

$50–75k

18.1%

$75–100k

14.5%

$100–150k

22.4%

$150–200k

10.5%

$200k+

6.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 36,649

Owner-Occupied 72.9%

Renter-Occupied 27.1%

Vacancy Rate 6.0%

Median Home Value $253,800

Median Gross Rent $1,012

Owner Cost Burden (30%+) 16.9%

Renter Cost Burden (30%+) 29.1%

Home Value Distribution

< $50k

4.9%

$50–100k

1.7%

$100–200k

6.5%

$200–300k

30.5%

$300–500k

27.4%

$500k–$1M

9.3%

$1M+

1.7%

Gross Rent Distribution

< $500

5.3%

$500–1k

43.3%

$1–1.5k

43.7%

$1.5–2k

6.5%

$2–2.5k

0.7%

$3.5k+

0.6%

Vehicle Availability

No vehicle

5.0%

1 vehicle

30.0%

2 vehicles

40.2%

24.8%

Housing Type

Single-fam. det.

71.0%

Single-fam. att.

3.5%

2–4 units

5.0%

5–19 units

6.4%

20+ units

4.3%

Mobile home

3.6%

Housing Age

Pre-1940

24.1%

1940–1969

3.6%

1970–1999

12.8%

2000–2009

13.9%

2010+

5.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 92.9%

Bachelor's or Higher 28.1%

Graduate Degree 8.5%

Some College / Associate 21.5%

Less Than High School 3.3%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 68.0%

Unemployment Rate 3.3%

Work from Home 9.3%

Self-Employed 5.2%

Government Workers 13.0%

Private For-Profit 81.6%

Industry

Edu/Health

22.8%

Manufacturing

20.3%

Retail

11.2%

Construction

7.8%

Prof. Services

7.7%

Arts/Entmt.

6.9%

Finance

4.7%

Transportation

4.3%

Public Admin

3.3%

Wholesale

2.3%

Agriculture

2.1%

Information

1.8%

Occupation

Management

34.0%

Production

20.7%

Sales

17.6%

Food Prep

16.7%

Construction

11.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 24.9 min

Drove Alone 77.5%

Carpool 8.1%

Public Transit 0.3%

Work from Home 9.3%

Walked 3.1%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 34,455

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 50.4%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 16.8%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

4.8%

5–9

5.8%

10–14

5.6%

15–19

8.1%

20–24

6.3%

25–34

11.0%

35–44

12.7%

45–54

13.0%

55–64

7.2%

65–74

7.5%

75–84

11.1%

85+

5.4%

Under 18: 20.1% Working age (18–64): 79.9% 65 and over: 18.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 3.5%

Naturalized Citizen 33.1%

Speaks English Less Than Very Well 2.2%

Foreign-Born Origin

Latin America

64.5%

Europe

17.8%

Asia

14.5%

Africa

1.6%

Veterans & Disability

Veteran 6.6%

With a Disability 11.9%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 95.4%

Uninsured 4.6%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 89.6%

Has a Computer 94.0%

Same House 1 Year Ago 89.9%

Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023