Wichita Falls, TX Metro Area

Metro Area

Population: 148,978 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Wichita Falls, TX Metro Area

What is the median household income in Wichita Falls, TX Metro Area?: The median household income in Wichita Falls, TX Metro Area is $63,618 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Wichita Falls, TX Metro Area?: The poverty rate in Wichita Falls, TX Metro Area is 10.3% (U.S. Census Bureau ACS 2023).
What is the median home value in Wichita Falls, TX Metro Area?: $144,700 (U.S. Census Bureau ACS 2023).
What is the average rent in Wichita Falls, TX Metro Area?: The median gross rent in Wichita Falls, TX Metro Area is $963 per month (U.S. Census Bureau ACS 2023).
What percentage of Wichita Falls, TX Metro Area residents have a college degree?: 24.8% of adults in Wichita Falls, TX Metro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

148,978

Median Income

$63,618

Median Home Value

$144,700

Poverty Rate

10.3%

Unemployment (ACS 2023)

3.3%

Median Age

36.0 yrs

Since 2019 Median Income: +$13,839 (+27.8%) Home Value: +$42,400 (+41.4%) Poverty Rate: -1.5 pp (-12.7%) Bachelor's+: +1.8 pp (+7.8%) Unemployment: -1.5 pp (-31.3%)

Demographics

Total Population 148,978

Median Age 36.0

Female 48.4%

Race & Ethnicity

Hispanic or Latino 18.7% White (non-Hisp.) 66.3% Black 9.1% Asian 2.0% Two or More 9.1% Other 2.9%

Asian Subgroups (% of total pop.)

Filipino

0.4%

Vietnamese

0.4%

Indian

0.3%

Chinese

0.1%

Korean

0.1%

Japanese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

16.5%

Puerto Rican

0.6%

Cuban

0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $63,618 ±$2,056

Per Capita Income $84,730

Median Family Income $82,820

Poverty Rate 10.3%

Child Poverty Rate 16.1%

Working-Age Poverty Rate —

SNAP Recipients 10.9%

Social Security Income —

Retirement Income 23.3%

Household Income Distribution

< $10k

5.4%

$10–15k

4.5%

$15–25k

8.5%

$25–35k

8.4%

$35–50k

13.2%

$50–75k

17.1%

$75–100k

13.3%

$100–150k

17.1%

$150–200k

7.2%

$200k+

5.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 64,738

Owner-Occupied 64.3%

Renter-Occupied 35.7%

Vacancy Rate 12.6%

Median Home Value $144,700

Median Gross Rent $963

Owner Cost Burden (30%+) 16.4%

Renter Cost Burden (30%+) 36.5%

Home Value Distribution

< $50k

11.9%

$50–100k

20.3%

$100–200k

19.9%

$200–300k

19.4%

$300–500k

11.5%

$500k–$1M

2.9%

$1M+

0.8%

Gross Rent Distribution

< $500

8.5%

$500–1k

46.6%

$1–1.5k

33.7%

$1.5–2k

6.5%

$2–2.5k

3.2%

$2.5–3.5k

0.8%

$3.5k+

0.8%

Vehicle Availability

No vehicle

6.1%

1 vehicle

34.8%

2 vehicles

37.6%

21.5%

Housing Type

Single-fam. det.

73.6%

Single-fam. att.

1.6%

2–4 units

2.3%

5–19 units

5.2%

20+ units

4.4%

Mobile home

4.9%

Housing Age

Pre-1940

9.1%

1940–1969

5.8%

1970–1999

16.0%

2000–2009

9.1%

2010+

5.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 88.6%

Bachelor's or Higher 24.8%

Graduate Degree 8.7%

Some College / Associate 23.6%

Less Than High School 5.1%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 63.2%

Unemployment Rate 3.3%

Work from Home 6.7%

Self-Employed 7.1%

Government Workers 17.5%

Private For-Profit 75.2%

Industry

Edu/Health

25.1%

Retail

13.4%

Arts/Entmt.

10.6%

Manufacturing

8.3%

Prof. Services

7.2%

Transportation

6.4%

Construction

6.2%

Public Admin

6.0%

Finance

5.0%

Agriculture

3.4%

Wholesale

2.4%

Information

1.5%

Occupation

Management

35.3%

Sales

20.9%

Food Prep

18.5%

Production

15.8%

Construction

9.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 16.3 min

Drove Alone 74.1%

Carpool 11.3%

Public Transit 0.2%

Work from Home 6.7%

Walked 6.4%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 56,601

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 46.1%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 16.9%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

6.0%

5–9

6.4%

10–14

6.4%

15–19

7.6%

20–24

7.9%

25–34

14.1%

35–44

12.3%

45–54

10.7%

55–64

6.0%

65–74

6.5%

75–84

9.4%

85+

4.7%

Under 18: 22.7% Working age (18–64): 77.3% 65 and over: 16.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 5.8%

Naturalized Citizen 39.7%

Speaks English Less Than Very Well 3.7%

Foreign-Born Origin

Latin America

52.1%

Asia

26.9%

Europe

11.0%

Africa

7.5%

Veterans & Disability

Veteran 11.1%

With a Disability 16.0%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 84.5%

Uninsured 15.5%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 86.5%

Has a Computer 92.5%

Same House 1 Year Ago 83.1%

Moved from Abroad 0.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023