Wilson, NC Micro Area

Metro Area

Population: 78,648 (2023 estimate)

Core-Based Statistical Area (CBSA)

Metro area data from the U.S. Census Bureau. Core-Based Statistical Areas (CBSAs) are defined by the Office of Management and Budget and group counties with a central urban core plus surrounding communities that are economically tied to it. Metro areas often cross county and state lines, making them the best unit for understanding regional labor markets, housing costs, and commute patterns.

Metro income rankings Compare to another metro

Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Wilson, NC Micro Area

What is the median household income in Wilson, NC Micro Area?: The median household income in Wilson, NC Micro Area is $51,381 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Wilson, NC Micro Area?: The poverty rate in Wilson, NC Micro Area is 15.5% (U.S. Census Bureau ACS 2023).
What is the median home value in Wilson, NC Micro Area?: $171,800 (U.S. Census Bureau ACS 2023).
What is the average rent in Wilson, NC Micro Area?: The median gross rent in Wilson, NC Micro Area is $915 per month (U.S. Census Bureau ACS 2023).
What percentage of Wilson, NC Micro Area residents have a college degree?: 20.3% of adults in Wilson, NC Micro Area hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

78,648

Median Income

$51,381

Median Home Value

$171,800

Poverty Rate

15.5%

Unemployment (ACS 2023)

6.0%

Median Age

40.0 yrs

Since 2019 Median Income: +$7,504 (+17.1%) Home Value: +$48,200 (+39%) Poverty Rate: +0.7 pp (+4.7%) Bachelor's+: +0.7 pp (+3.6%) Unemployment: -1.9 pp (-24.1%)

Demographics

Total Population 78,648

Median Age 40.0

Female 52.3%

Race & Ethnicity

Hispanic or Latino 11.9% White (non-Hisp.) 44.8% Black 39.3% Asian 1.0% Two or More 5.2% Other 8.2%

Asian Subgroups (% of total pop.)

Vietnamese

0.3%

Indian

0.2%

Korean

0.1%

Japanese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

9.1%

Puerto Rican

0.3%

Cuban

0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $51,381 ±$1,884

Per Capita Income $77,225

Median Family Income $70,358

Poverty Rate 15.5%

Child Poverty Rate 27.2%

Working-Age Poverty Rate —

SNAP Recipients 18.4%

Social Security Income —

Retirement Income 21.3%

Household Income Distribution

< $10k

8.2%

$10–15k

5.7%

$15–25k

12.5%

$25–35k

8.7%

$35–50k

13.4%

$50–75k

16.8%

$75–100k

11.4%

$100–150k

14.1%

$150–200k

4.5%

$200k+

4.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 36,702

Owner-Occupied 59.1%

Renter-Occupied 40.9%

Vacancy Rate 10.5%

Median Home Value $171,800

Median Gross Rent $915

Owner Cost Burden (30%+) 20.5%

Renter Cost Burden (30%+) 40.7%

Home Value Distribution

< $50k

10.2%

$50–100k

15.9%

$100–200k

15.5%

$200–300k

22.5%

$300–500k

14.1%

$500k–$1M

3.0%

$1M+

0.5%

Gross Rent Distribution

< $500

15.2%

$500–1k

46.3%

$1–1.5k

31.1%

$1.5–2k

6.5%

$2–2.5k

0.4%

$2.5–3.5k

0.2%

$3.5k+

0.3%

Vehicle Availability

No vehicle

8.6%

1 vehicle

32.4%

2 vehicles

35.0%

24.1%

Housing Type

Single-fam. det.

63.1%

Single-fam. att.

3.0%

2–4 units

7.8%

5–19 units

4.4%

20+ units

1.9%

Mobile home

14.3%

Housing Age

Pre-1940

6.6%

1940–1969

3.8%

1970–1999

14.3%

2000–2009

17.2%

2010+

7.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 84.4%

Bachelor's or Higher 20.3%

Graduate Degree 8.0%

Some College / Associate 19.6%

Less Than High School 6.4%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 57.2%

Unemployment Rate 6.0%

Work from Home 6.5%

Self-Employed 5.3%

Government Workers 12.4%

Private For-Profit 82.2%

Industry

Edu/Health

22.5%

Manufacturing

17.6%

Retail

11.1%

Prof. Services

8.7%

Construction

8.0%

Finance

7.0%

Arts/Entmt.

6.9%

Transportation

3.6%

Public Admin

3.6%

Wholesale

2.5%

Agriculture

1.7%

Information

1.3%

Occupation

Management

36.9%

Production

20.0%

Sales

18.5%

Food Prep

14.7%

Construction

9.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 22.4 min

Drove Alone 81.1%

Carpool 9.3%

Public Transit 0.1%

Work from Home 6.5%

Walked 1.5%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 32,860

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 43.1%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 15.2%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.9%

5–9

5.6%

10–14

7.4%

15–19

6.4%

20–24

5.9%

25–34

12.1%

35–44

12.0%

45–54

12.2%

55–64

7.3%

65–74

6.2%

75–84

11.6%

85+

5.6%

Under 18: 23.0% Working age (18–64): 77.0% 65 and over: 19.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 6.0%

Naturalized Citizen 39.2%

Speaks English Less Than Very Well 3.6%

Foreign-Born Origin

Latin America

70.8%

Asia

20.5%

Africa

3.1%

Europe

2.4%

Veterans & Disability

Veteran 6.3%

With a Disability 14.9%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 87.2%

Uninsured 12.8%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 81.7%

Has a Computer 85.4%

Same House 1 Year Ago 87.9%

Moved from Abroad 0.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023