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ZIP Code 28104

ZIP / ZCTA

Population: 36,232

ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — 28104

What is the median household income in 28104?
The median household income in 28104 is $129,775 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in 28104?
The poverty rate in 28104 is 3.7% (U.S. Census Bureau ACS 2023).
What is the median home value in 28104?
$482,200 (U.S. Census Bureau ACS 2023).
What is the average rent in 28104?
The median gross rent in 28104 is $1,705 per month (U.S. Census Bureau ACS 2023).
What percentage of 28104 residents have a college degree?
56.7% of adults in 28104 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
36,232
Median Income
$129,775
Median Home Value
$482,200
Poverty Rate
3.7%
Unemployment (ACS 2023)
4.2%
Median Age
40.0 yrs
Since 2019 Median Income: +$24,442 (+23.2%) Home Value: +$160,500 (+49.9%) Poverty Rate: +1.6 pp (+76.2%) Bachelor's+: +5.1 pp (+9.9%) Unemployment: +1.8 pp (+75%)

Demographics

Total Population 36,232
Median Age 40.0
Female 52.4%
Race & Ethnicity
Hispanic or Latino 8.7% White (non-Hisp.) 73.6% Black 7.3% Asian 6.7% Two or More 6.4% Other 2.3%
Asian Subgroups (% of total pop.)
Indian
3.9%
Chinese
0.8%
Filipino
0.6%
Vietnamese
0.4%
Korean
0.3%
Hispanic Subgroups (% of total pop.)
Mexican
4.3%
Puerto Rican
1.0%
Cuban
0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $129,775 ±$9,446
Per Capita Income $175,933
Median Family Income $148,587
Poverty Rate 3.7%
Child Poverty Rate 3.2%
Working-Age Poverty Rate
SNAP Recipients 3.5%
Social Security Income
Retirement Income 25.0%
Household Income Distribution
< $10k
2.0%
$10–15k
0.3%
$15–25k
2.9%
$25–35k
3.9%
$35–50k
6.6%
$50–75k
10.4%
$75–100k
12.4%
$100–150k
19.0%
$150–200k
12.2%
$200k+
30.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 12,751
Owner-Occupied 93.0%
Renter-Occupied 7.0%
Vacancy Rate 4.0%
Median Home Value $482,200
Median Gross Rent $1,705
Owner Cost Burden (30%+) 18.9%
Renter Cost Burden (30%+) 45.5%
Home Value Distribution
< $50k
0.6%
$50–100k
0.9%
$100–200k
1.3%
$200–300k
15.7%
$300–500k
31.3%
$500k–$1M
37.6%
$1M+
9.8%
Gross Rent Distribution
< $500
0.9%
$500–1k
18.2%
$1–1.5k
14.1%
$1.5–2k
41.0%
$2–2.5k
11.9%
$2.5–3.5k
4.9%
$3.5k+
9.0%
Vehicle Availability
No vehicle
1.2%
1 vehicle
16.9%
2 vehicles
47.5%
3+
34.4%
Housing Type
Single-fam. det.
92.0%
Single-fam. att.
5.2%
2–4 units
0.8%
5–19 units
0.2%
20+ units
0.7%
Mobile home
1.0%
Housing Age
Pre-1940
0.2%
1940–1969
0.4%
1970–1999
7.2%
2000–2009
32.7%
2010+
16.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 95.2%
Bachelor's or Higher 56.7%
Graduate Degree 20.9%
Some College / Associate 17.5%
Less Than High School 1.7%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 70.2%
Unemployment Rate 4.2%
Work from Home 23.7%
Self-Employed 7.4%
Government Workers 9.7%
Private For-Profit 83.0%
Industry
Edu/Health
19.6%
Prof. Services
14.1%
Finance
13.0%
Retail
11.8%
Manufacturing
9.8%
Arts/Entmt.
6.4%
Construction
6.3%
Transportation
6.2%
Wholesale
3.3%
Public Admin
2.5%
Information
2.3%
Agriculture
0.2%
Occupation
Management
56.1%
Sales
21.1%
Food Prep
10.3%
Production
6.8%
Construction
5.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 29.1 min
Drove Alone 69.0%
Carpool 6.0%
Public Transit 0.1%
Work from Home 23.7%
Walked 0.6%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 12,245
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 70.8%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 35.6%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
5.0%
5–9
6.7%
10–14
9.7%
15–19
8.1%
20–24
5.2%
25–34
8.5%
35–44
13.6%
45–54
18.8%
55–64
6.7%
65–74
4.9%
75–84
7.4%
85+
4.5%
Under 18: 26.2% Working age (18–64): 73.8% 65 and over: 12.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 12.7%
Naturalized Citizen 65.1%
Speaks English Less Than Very Well 4.4%
Foreign-Born Origin
Asia
36.6%
Latin America
28.3%
Europe
16.3%
Africa
11.6%

Veterans & Disability

Veteran 6.7%
With a Disability 6.8%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 95.5%
Uninsured 4.5%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 97.0%
Has a Computer 98.7%
Same House 1 Year Ago 88.4%
Moved from Abroad 0.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023