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ZIP Code 28304

ZIP / ZCTA

Population: 36,634

ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — 28304

What is the median household income in 28304?
The median household income in 28304 is $57,867 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in 28304?
The poverty rate in 28304 is 14.6% (U.S. Census Bureau ACS 2023).
What is the median home value in 28304?
$154,300 (U.S. Census Bureau ACS 2023).
What is the average rent in 28304?
The median gross rent in 28304 is $1,218 per month (U.S. Census Bureau ACS 2023).
What percentage of 28304 residents have a college degree?
25.0% of adults in 28304 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
36,634
Median Income
$57,867
Median Home Value
$154,300
Poverty Rate
14.6%
Unemployment (ACS 2023)
9.4%
Median Age
34.0 yrs
Since 2019 Median Income: +$8,940 (+18.3%) Home Value: +$38,600 (+33.4%) Poverty Rate: -0.9 pp (-5.8%) Bachelor's+: 0.0 pp (+0%) Unemployment: -0.4 pp (-4.1%)

Demographics

Total Population 36,634
Median Age 34.0
Female 51.7%
Race & Ethnicity
Hispanic or Latino 14.0% White (non-Hisp.) 35.6% Black 39.5% Asian 2.7% Two or More 11.7% Other 5.0%
Asian Subgroups (% of total pop.)
Filipino
0.8%
Korean
0.5%
Vietnamese
0.5%
Indian
0.3%
Chinese
0.1%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Puerto Rican
5.0%
Mexican
4.7%
Cuban
0.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $57,867 ±$3,022
Per Capita Income $67,603
Median Family Income $66,950
Poverty Rate 14.6%
Child Poverty Rate 19.2%
Working-Age Poverty Rate
SNAP Recipients 20.0%
Social Security Income
Retirement Income 23.6%
Household Income Distribution
< $10k
6.8%
$10–15k
3.6%
$15–25k
7.3%
$25–35k
10.0%
$35–50k
15.7%
$50–75k
17.5%
$75–100k
15.3%
$100–150k
14.6%
$150–200k
5.0%
$200k+
4.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 16,424
Owner-Occupied 54.1%
Renter-Occupied 45.9%
Vacancy Rate 10.3%
Median Home Value $154,300
Median Gross Rent $1,218
Owner Cost Burden (30%+) 22.5%
Renter Cost Burden (30%+) 42.9%
Home Value Distribution
< $50k
4.1%
$50–100k
15.9%
$100–200k
27.9%
$200–300k
20.7%
$300–500k
10.9%
$500k–$1M
0.5%
Gross Rent Distribution
< $500
1.3%
$500–1k
22.0%
$1–1.5k
55.8%
$1.5–2k
19.3%
$2–2.5k
1.3%
$2.5–3.5k
0.3%
Vehicle Availability
No vehicle
4.1%
1 vehicle
40.0%
2 vehicles
36.9%
3+
19.1%
Housing Type
Single-fam. det.
73.6%
Single-fam. att.
1.2%
2–4 units
2.6%
5–19 units
6.0%
20+ units
5.6%
Mobile home
2.8%
Housing Age
Pre-1940
0.3%
1940–1969
1.2%
1970–1999
22.3%
2000–2009
10.9%
2010+
7.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 91.5%
Bachelor's or Higher 25.0%
Graduate Degree 8.9%
Some College / Associate 26.3%
Less Than High School 2.8%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 64.7%
Unemployment Rate 9.4%
Work from Home 8.2%
Self-Employed 5.0%
Government Workers 20.3%
Private For-Profit 74.6%
Industry
Edu/Health
23.0%
Retail
14.4%
Prof. Services
10.6%
Arts/Entmt.
10.4%
Manufacturing
9.7%
Public Admin
7.6%
Transportation
6.6%
Construction
6.4%
Finance
2.9%
Wholesale
1.6%
Information
1.1%
Agriculture
0.2%
Occupation
Management
34.1%
Sales
21.9%
Food Prep
18.2%
Production
17.5%
Construction
8.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 22.5 min
Drove Alone 78.9%
Carpool 10.1%
Public Transit 0.3%
Work from Home 8.2%
Walked 0.8%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 14,728
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 37.6%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 13.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
8.0%
5–9
5.7%
10–14
6.7%
15–19
6.4%
20–24
7.6%
25–34
15.7%
35–44
12.2%
45–54
9.8%
55–64
7.1%
65–74
5.9%
75–84
8.8%
85+
5.0%
Under 18: 24.6% Working age (18–64): 75.4% 65 and over: 15.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 7.6%
Naturalized Citizen 56.1%
Speaks English Less Than Very Well 3.6%
Foreign-Born Origin
Latin America
46.0%
Asia
30.4%
Europe
17.1%
Africa
5.4%

Veterans & Disability

Veteran 18.7%
With a Disability 17.5%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 87.8%
Uninsured 12.2%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 90.8%
Has a Computer 96.5%
Same House 1 Year Ago 82.0%
Moved from Abroad 0.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023