ZIP Code 28704
ZIP / ZCTAPopulation: 23,516
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 28704
- What is the median household income in 28704?
- The median household income in 28704 is $79,088 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 28704?
- The poverty rate in 28704 is 5.8% (U.S. Census Bureau ACS 2023).
- What is the median home value in 28704?
- $343,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in 28704?
- The median gross rent in 28704 is $1,369 per month (U.S. Census Bureau ACS 2023).
- What percentage of 28704 residents have a college degree?
- 40.9% of adults in 28704 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
23,516
Median Income
$79,088
Median Home Value
$343,600
Poverty Rate
5.8%
Unemployment (ACS 2023)
4.4%
Median Age
40.0 yrs
Since 2019
Median Income:
+$13,915 (+21.4%)
Home Value:
+$108,200 (+46%)
Poverty Rate:
+1.1 pp (+23.4%)
Bachelor's+:
-2.8 pp (-6.4%)
Unemployment:
+1.4 pp (+46.7%)
Demographics
Total Population
23,516
Median Age
40.0
Female
50.6%
Race & Ethnicity
Hispanic or Latino 11.1%
White (non-Hisp.) 73.6%
Black 7.9%
Asian 2.1%
Two or More 13.5%
Other 2.1%
Asian Subgroups (% of total pop.)
Filipino
1.0%
Korean
0.4%
Chinese
0.3%
Hispanic Subgroups (% of total pop.)
Mexican
6.1%
Cuban
0.3%
Puerto Rican
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$79,088
±$6,715
Per Capita Income
$111,842
Median Family Income
$93,814
Poverty Rate
5.8%
Child Poverty Rate
5.7%
Working-Age Poverty Rate
—
SNAP Recipients
6.4%
Social Security Income
—
Retirement Income
25.8%
Household Income Distribution
< $10k
2.0%
$10–15k
1.7%
$15–25k
9.0%
$25–35k
6.6%
$35–50k
9.8%
$50–75k
16.9%
$75–100k
17.9%
$100–150k
17.0%
$150–200k
10.2%
$200k+
8.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
11,514
Owner-Occupied
59.6%
Renter-Occupied
40.4%
Vacancy Rate
25.0%
Median Home Value
$343,600
Median Gross Rent
$1,369
Owner Cost Burden (30%+)
13.7%
Renter Cost Burden (30%+)
31.7%
Home Value Distribution
< $50k
2.9%
$50–100k
2.2%
$100–200k
3.4%
$200–300k
24.2%
$300–500k
35.3%
$500k–$1M
20.6%
$1M+
4.0%
Gross Rent Distribution
< $500
10.2%
$500–1k
15.6%
$1–1.5k
35.1%
$1.5–2k
31.7%
$2–2.5k
6.0%
$2.5–3.5k
1.1%
$3.5k+
0.3%
Vehicle Availability
No vehicle
3.3%
1 vehicle
37.8%
2 vehicles
38.5%
3+
20.4%
Housing Type
Single-fam. det.
52.5%
Single-fam. att.
3.5%
2–4 units
2.1%
5–19 units
13.6%
20+ units
7.7%
Mobile home
9.3%
Housing Age
Pre-1940
1.2%
1940–1969
1.3%
1970–1999
10.8%
2000–2009
20.5%
2010+
22.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
92.4%
Bachelor's or Higher
40.9%
Graduate Degree
16.6%
Some College / Associate
17.6%
Less Than High School
3.0%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
67.6%
Unemployment Rate
4.4%
Work from Home
16.7%
Self-Employed
5.0%
Government Workers
10.4%
Private For-Profit
84.6%
Industry
Edu/Health
23.4%
Retail
16.4%
Prof. Services
11.5%
Construction
10.8%
Manufacturing
10.4%
Arts/Entmt.
8.4%
Finance
5.8%
Transportation
4.4%
Public Admin
4.2%
Information
1.8%
Wholesale
0.9%
Agriculture
0.1%
Occupation
Management
40.8%
Sales
19.8%
Food Prep
17.9%
Production
14.1%
Construction
7.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
20.8 min
Drove Alone
71.8%
Carpool
6.0%
Public Transit
0.3%
Work from Home
16.7%
Walked
0.8%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
8,635
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
48.0%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
17.6%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.5%
5–9
5.6%
10–14
5.6%
15–19
6.1%
20–24
5.3%
25–34
12.9%
35–44
17.4%
45–54
13.8%
55–64
6.2%
65–74
5.3%
75–84
10.2%
85+
3.8%
Under 18: 20.5%
Working age (18–64): 79.5%
65 and over: 16.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
10.3%
Naturalized Citizen
33.2%
Speaks English Less Than Very Well
8.6%
Foreign-Born Origin
Latin America
53.5%
Europe
26.8%
Asia
17.0%
Africa
2.0%
Veterans & Disability
Veteran
6.3%
With a Disability
12.8%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
88.6%
Uninsured
11.4%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
89.3%
Has a Computer
93.3%
Same House 1 Year Ago
88.1%
Moved from Abroad
0.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023