ZIP Code 52804
ZIP / ZCTAPopulation: 27,023
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 52804
- What is the median household income in 52804?
- The median household income in 52804 is $64,450 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 52804?
- The poverty rate in 52804 is 13.8% (U.S. Census Bureau ACS 2023).
- What is the median home value in 52804?
- $148,400 (U.S. Census Bureau ACS 2023).
- What is the average rent in 52804?
- The median gross rent in 52804 is $909 per month (U.S. Census Bureau ACS 2023).
- What percentage of 52804 residents have a college degree?
- 24.4% of adults in 52804 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
27,023
Median Income
$64,450
Median Home Value
$148,400
Poverty Rate
13.8%
Unemployment (ACS 2023)
5.6%
Median Age
37.0 yrs
Since 2019
Median Income:
+$13,575 (+26.7%)
Home Value:
+$29,400 (+24.7%)
Poverty Rate:
+2.3 pp (+20%)
Bachelor's+:
+4.4 pp (+22%)
Unemployment:
+0.9 pp (+19.1%)
Demographics
Total Population
27,023
Median Age
37.0
Female
49.8%
Race & Ethnicity
Hispanic or Latino 9.6%
White (non-Hisp.) 70.9%
Black 10.6%
Asian 2.3%
Two or More 8.9%
Other 1.8%
Asian Subgroups (% of total pop.)
Chinese
0.6%
Vietnamese
0.5%
Filipino
0.4%
Korean
0.3%
Indian
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
8.2%
Puerto Rican
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$64,450
±$4,831
Per Capita Income
$81,499
Median Family Income
$81,570
Poverty Rate
13.8%
Child Poverty Rate
25.8%
Working-Age Poverty Rate
—
SNAP Recipients
18.4%
Social Security Income
—
Retirement Income
27.9%
Household Income Distribution
< $10k
6.4%
$10–15k
5.4%
$15–25k
6.2%
$25–35k
6.8%
$35–50k
12.6%
$50–75k
19.6%
$75–100k
15.2%
$100–150k
18.3%
$150–200k
5.0%
$200k+
4.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
11,986
Owner-Occupied
66.3%
Renter-Occupied
33.7%
Vacancy Rate
5.3%
Median Home Value
$148,400
Median Gross Rent
$909
Owner Cost Burden (30%+)
13.6%
Renter Cost Burden (30%+)
43.2%
Home Value Distribution
< $50k
7.0%
$50–100k
8.9%
$100–200k
35.3%
$200–300k
13.5%
$300–500k
8.7%
$500k–$1M
1.6%
$1M+
0.3%
Gross Rent Distribution
< $500
7.4%
$500–1k
52.0%
$1–1.5k
27.8%
$1.5–2k
11.6%
$2–2.5k
1.2%
Vehicle Availability
No vehicle
8.6%
1 vehicle
34.5%
2 vehicles
34.5%
3+
22.4%
Housing Type
Single-fam. det.
71.5%
Single-fam. att.
3.5%
2–4 units
2.4%
5–19 units
5.0%
20+ units
6.7%
Mobile home
4.3%
Housing Age
Pre-1940
16.0%
1940–1969
6.7%
1970–1999
16.0%
2000–2009
8.1%
2010+
4.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
92.9%
Bachelor's or Higher
24.4%
Graduate Degree
7.6%
Some College / Associate
24.1%
Less Than High School
2.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
64.4%
Unemployment Rate
5.6%
Work from Home
6.6%
Self-Employed
4.4%
Government Workers
12.8%
Private For-Profit
82.7%
Industry
Edu/Health
21.6%
Manufacturing
15.6%
Retail
11.7%
Prof. Services
9.9%
Arts/Entmt.
7.5%
Construction
7.1%
Transportation
6.9%
Public Admin
5.6%
Finance
4.6%
Wholesale
2.8%
Information
1.8%
Occupation
Management
33.2%
Production
19.7%
Food Prep
18.7%
Sales
18.0%
Construction
10.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
19.5 min
Drove Alone
81.3%
Carpool
6.9%
Public Transit
0.5%
Work from Home
6.6%
Walked
3.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
11,345
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
39.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
13.0%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.6%
5–9
6.0%
10–14
4.6%
15–19
6.5%
20–24
7.7%
25–34
15.3%
35–44
9.9%
45–54
12.8%
55–64
6.4%
65–74
7.4%
75–84
9.9%
85+
4.0%
Under 18: 22.7%
Working age (18–64): 77.3%
65 and over: 15.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
4.3%
Naturalized Citizen
68.6%
Speaks English Less Than Very Well
2.4%
Foreign-Born Origin
Asia
39.4%
Latin America
29.9%
Europe
19.5%
Africa
7.4%
Veterans & Disability
Veteran
7.5%
With a Disability
13.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
94.5%
Uninsured
5.5%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
86.0%
Has a Computer
92.1%
Same House 1 Year Ago
86.0%
Moved from Abroad
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023