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ZIP Code 68104

ZIP / ZCTA

Population: 37,003

ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — 68104

What is the median household income in 68104?
The median household income in 68104 is $57,488 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in 68104?
The poverty rate in 68104 is 10.9% (U.S. Census Bureau ACS 2023).
What is the median home value in 68104?
$157,700 (U.S. Census Bureau ACS 2023).
What is the average rent in 68104?
The median gross rent in 68104 is $1,049 per month (U.S. Census Bureau ACS 2023).
What percentage of 68104 residents have a college degree?
30.6% of adults in 68104 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
37,003
Median Income
$57,488
Median Home Value
$157,700
Poverty Rate
10.9%
Unemployment (ACS 2023)
6.9%
Median Age
35.0 yrs
Since 2019 Median Income: +$8,868 (+18.2%) Home Value: +$52,000 (+49.2%) Poverty Rate: -4.9 pp (-31%) Bachelor's+: +4.0 pp (+15%) Unemployment: -0.3 pp (-4.2%)

Demographics

Total Population 37,003
Median Age 35.0
Female 51.9%
Race & Ethnicity
Hispanic or Latino 7.3% White (non-Hisp.) 49.7% Black 23.1% Asian 12.2% Two or More 11.1% Other 1.7%
Asian Subgroups (% of total pop.)
Indian
0.4%
Chinese
0.3%
Filipino
0.3%
Korean
0.3%
Vietnamese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
5.8%
Puerto Rican
0.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $57,488 ±$3,148
Per Capita Income $80,058
Median Family Income $74,351
Poverty Rate 10.9%
Child Poverty Rate 18.3%
Working-Age Poverty Rate
SNAP Recipients 18.2%
Social Security Income
Retirement Income 17.3%
Household Income Distribution
< $10k
5.8%
$10–15k
7.7%
$15–25k
8.0%
$25–35k
7.2%
$35–50k
13.7%
$50–75k
20.5%
$75–100k
11.8%
$100–150k
15.3%
$150–200k
5.8%
$200k+
4.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 16,330
Owner-Occupied 58.0%
Renter-Occupied 42.0%
Vacancy Rate 5.8%
Median Home Value $157,700
Median Gross Rent $1,049
Owner Cost Burden (30%+) 17.3%
Renter Cost Burden (30%+) 41.7%
Home Value Distribution
< $50k
2.7%
$50–100k
14.3%
$100–200k
27.4%
$200–300k
18.4%
$300–500k
6.3%
$500k–$1M
1.5%
$1M+
0.9%
Gross Rent Distribution
< $500
10.9%
$500–1k
34.4%
$1–1.5k
37.4%
$1.5–2k
12.6%
$2–2.5k
3.6%
$2.5–3.5k
0.3%
$3.5k+
0.9%
Vehicle Availability
No vehicle
10.1%
1 vehicle
35.7%
2 vehicles
41.2%
3+
12.9%
Housing Type
Single-fam. det.
72.6%
Single-fam. att.
3.9%
2–4 units
2.3%
5–19 units
5.5%
20+ units
7.5%
Mobile home
0.3%
Housing Age
Pre-1940
27.5%
1940–1969
9.1%
1970–1999
8.9%
2000–2009
2.8%
2010+
3.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 84.1%
Bachelor's or Higher 30.6%
Graduate Degree 9.7%
Some College / Associate 20.7%
Less Than High School 9.4%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 68.8%
Unemployment Rate 6.9%
Work from Home 15.5%
Self-Employed 4.2%
Government Workers 16.4%
Private For-Profit 79.4%
Industry
Edu/Health
29.2%
Prof. Services
12.0%
Manufacturing
10.6%
Arts/Entmt.
9.5%
Finance
8.4%
Construction
7.6%
Retail
7.1%
Transportation
5.5%
Public Admin
3.5%
Information
1.3%
Wholesale
1.3%
Agriculture
0.3%
Occupation
Management
41.4%
Sales
19.6%
Food Prep
16.4%
Production
15.1%
Construction
7.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 19.2 min
Drove Alone 70.5%
Carpool 9.3%
Public Transit 1.9%
Work from Home 15.5%
Walked 1.2%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 15,383
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 33.2%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 15.1%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
7.0%
5–9
6.4%
10–14
7.3%
15–19
6.4%
20–24
5.8%
25–34
16.8%
35–44
13.7%
45–54
11.8%
55–64
5.9%
65–74
6.7%
75–84
7.6%
85+
3.6%
Under 18: 24.5% Working age (18–64): 75.5% 65 and over: 12.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 13.3%
Naturalized Citizen 35.8%
Speaks English Less Than Very Well 10.0%
Foreign-Born Origin
Asia
73.8%
Latin America
13.0%
Africa
8.8%
Europe
2.9%

Veterans & Disability

Veteran 6.6%
With a Disability 14.2%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 89.8%
Uninsured 10.2%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 88.1%
Has a Computer 91.6%
Same House 1 Year Ago 88.2%
Moved from Abroad 0.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023