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ZIP Code 72104

ZIP / ZCTA

Population: 23,222

ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — 72104

What is the median household income in 72104?
The median household income in 72104 is $51,492 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in 72104?
The poverty rate in 72104 is 14.3% (U.S. Census Bureau ACS 2023).
What is the median home value in 72104?
$117,300 (U.S. Census Bureau ACS 2023).
What is the average rent in 72104?
The median gross rent in 72104 is $768 per month (U.S. Census Bureau ACS 2023).
What percentage of 72104 residents have a college degree?
15.0% of adults in 72104 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
23,222
Median Income
$51,492
Median Home Value
$117,300
Poverty Rate
14.3%
Unemployment (ACS 2023)
3.6%
Median Age
42.0 yrs
Since 2019 Median Income: +$9,032 (+21.3%) Home Value: +$21,700 (+22.7%) Poverty Rate: -2.3 pp (-13.9%) Bachelor's+: +4.0 pp (+36.4%) Unemployment: -3.8 pp (-51.4%)

Demographics

Total Population 23,222
Median Age 42.0
Female 46.9%
Race & Ethnicity
Hispanic or Latino 4.4% White (non-Hisp.) 75.3% Black 16.5% Two or More 5.3% Other 0.4%
Hispanic Subgroups (% of total pop.)
Mexican
3.0%
Cuban
0.7%
Puerto Rican
0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $51,492 ±$3,592
Per Capita Income $67,162
Median Family Income $62,195
Poverty Rate 14.3%
Child Poverty Rate 21.4%
Working-Age Poverty Rate
SNAP Recipients 12.1%
Social Security Income
Retirement Income 26.8%
Household Income Distribution
< $10k
7.3%
$10–15k
6.8%
$15–25k
9.7%
$25–35k
11.5%
$35–50k
12.5%
$50–75k
18.4%
$75–100k
13.4%
$100–150k
15.0%
$150–200k
4.1%
$200k+
1.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 9,771
Owner-Occupied 72.0%
Renter-Occupied 28.0%
Vacancy Rate 16.0%
Median Home Value $117,300
Median Gross Rent $768
Owner Cost Burden (30%+) 20.4%
Renter Cost Burden (30%+) 32.2%
Home Value Distribution
< $50k
15.2%
$50–100k
26.6%
$100–200k
17.8%
$200–300k
18.3%
$300–500k
6.2%
$500k–$1M
1.7%
$1M+
0.2%
Gross Rent Distribution
< $500
13.3%
$500–1k
76.2%
$1–1.5k
10.5%
Vehicle Availability
No vehicle
5.9%
1 vehicle
30.9%
2 vehicles
34.5%
3+
28.8%
Housing Type
Single-fam. det.
72.7%
Single-fam. att.
0.6%
2–4 units
4.1%
5–19 units
2.0%
20+ units
0.1%
Mobile home
17.8%
Housing Age
Pre-1940
3.1%
1940–1969
9.7%
1970–1999
21.8%
2000–2009
9.9%
2010+
5.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 88.0%
Bachelor's or Higher 15.0%
Graduate Degree 4.9%
Some College / Associate 21.6%
Less Than High School 2.7%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 48.8%
Unemployment Rate 3.6%
Work from Home 2.6%
Self-Employed 5.4%
Government Workers 13.5%
Private For-Profit 80.9%
Industry
Edu/Health
24.8%
Retail
15.7%
Manufacturing
11.6%
Prof. Services
8.8%
Arts/Entmt.
8.7%
Construction
8.2%
Transportation
4.9%
Public Admin
4.9%
Finance
2.0%
Information
1.5%
Agriculture
1.3%
Wholesale
1.0%
Occupation
Management
31.9%
Food Prep
21.1%
Sales
15.9%
Construction
15.8%
Production
15.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 27.1 min
Drove Alone 80.3%
Carpool 13.3%
Public Transit 0.4%
Work from Home 2.6%
Walked 1.8%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 8,211
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 53.9%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 19.4%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.9%
5–9
5.6%
10–14
5.5%
15–19
5.6%
20–24
7.3%
25–34
13.3%
35–44
12.0%
45–54
14.1%
55–64
5.8%
65–74
6.8%
75–84
11.5%
85+
6.1%
Under 18: 19.6% Working age (18–64): 80.4% 65 and over: 19.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 1.3%
Naturalized Citizen 79.6%
Speaks English Less Than Very Well 1.0%
Foreign-Born Origin
Latin America
92.6%
Asia
5.4%
Europe
2.0%

Veterans & Disability

Veteran 7.7%
With a Disability 25.4%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 91.3%
Uninsured 8.7%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 77.2%
Has a Computer 90.6%
Same House 1 Year Ago 86.2%
Moved from Abroad 0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023