ZIP Code 72404
ZIP / ZCTAPopulation: 29,722
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 72404
- What is the median household income in 72404?
- The median household income in 72404 is $67,000 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 72404?
- The poverty rate in 72404 is 6.4% (U.S. Census Bureau ACS 2023).
- What is the median home value in 72404?
- $236,300 (U.S. Census Bureau ACS 2023).
- What is the average rent in 72404?
- The median gross rent in 72404 is $938 per month (U.S. Census Bureau ACS 2023).
- What percentage of 72404 residents have a college degree?
- 34.2% of adults in 72404 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
29,722
Median Income
$67,000
Median Home Value
$236,300
Poverty Rate
6.4%
Unemployment (ACS 2023)
5.9%
Median Age
37.0 yrs
Since 2019
Median Income:
+$5,408 (+8.8%)
Home Value:
+$65,900 (+38.7%)
Poverty Rate:
+1.2 pp (+23.1%)
Bachelor's+:
-2.4 pp (-6.6%)
Unemployment:
+1.8 pp (+43.9%)
Demographics
Total Population
29,722
Median Age
37.0
Female
50.3%
Race & Ethnicity
Hispanic or Latino 4.3%
White (non-Hisp.) 72.4%
Black 18.0%
Asian 2.1%
Two or More 4.8%
Other 0.5%
Asian Subgroups (% of total pop.)
Chinese
0.9%
Vietnamese
0.4%
Indian
0.3%
Filipino
0.1%
Korean
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
3.3%
Puerto Rican
0.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$67,000
±$7,148
Per Capita Income
$98,475
Median Family Income
$90,799
Poverty Rate
6.4%
Child Poverty Rate
12.2%
Working-Age Poverty Rate
—
SNAP Recipients
5.4%
Social Security Income
—
Retirement Income
21.2%
Household Income Distribution
< $10k
2.8%
$10–15k
3.9%
$15–25k
7.5%
$25–35k
8.5%
$35–50k
13.4%
$50–75k
18.0%
$75–100k
10.2%
$100–150k
19.2%
$150–200k
7.1%
$200k+
9.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
12,518
Owner-Occupied
64.2%
Renter-Occupied
35.8%
Vacancy Rate
6.3%
Median Home Value
$236,300
Median Gross Rent
$938
Owner Cost Burden (30%+)
9.7%
Renter Cost Burden (30%+)
32.6%
Home Value Distribution
< $50k
3.7%
$50–100k
4.7%
$100–200k
11.4%
$200–300k
31.5%
$300–500k
24.6%
$500k–$1M
7.5%
$1M+
1.2%
Gross Rent Distribution
< $500
3.7%
$500–1k
58.7%
$1–1.5k
31.5%
$1.5–2k
4.7%
$2–2.5k
0.3%
$3.5k+
1.1%
Vehicle Availability
No vehicle
4.0%
1 vehicle
30.4%
2 vehicles
43.4%
3+
22.2%
Housing Type
Single-fam. det.
67.7%
Single-fam. att.
2.0%
2–4 units
2.1%
5–19 units
5.1%
20+ units
3.3%
Mobile home
2.4%
Housing Age
Pre-1940
0.5%
1940–1969
1.3%
1970–1999
10.2%
2000–2009
26.3%
2010+
23.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
93.3%
Bachelor's or Higher
34.2%
Graduate Degree
14.0%
Some College / Associate
17.8%
Less Than High School
3.0%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
66.7%
Unemployment Rate
5.9%
Work from Home
5.0%
Self-Employed
6.4%
Government Workers
15.2%
Private For-Profit
78.1%
Industry
Edu/Health
30.5%
Retail
15.6%
Manufacturing
10.0%
Prof. Services
8.8%
Arts/Entmt.
7.1%
Construction
5.2%
Finance
4.5%
Transportation
4.0%
Wholesale
3.7%
Public Admin
3.0%
Information
2.3%
Agriculture
1.4%
Occupation
Management
43.1%
Sales
20.9%
Food Prep
17.8%
Production
13.3%
Construction
5.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
19.7 min
Drove Alone
85.3%
Carpool
9.4%
Public Transit
0.0%
Work from Home
5.0%
Walked
0.3%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
11,732
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
53.0%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
22.4%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
5.0%
5–9
6.1%
10–14
7.7%
15–19
7.2%
20–24
7.7%
25–34
14.2%
35–44
13.2%
45–54
13.0%
55–64
6.0%
65–74
4.6%
75–84
9.7%
85+
4.0%
Under 18: 22.5%
Working age (18–64): 77.5%
65 and over: 15.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
4.6%
Naturalized Citizen
47.6%
Speaks English Less Than Very Well
1.5%
Foreign-Born Origin
Latin America
41.7%
Asia
35.9%
Africa
11.4%
Europe
7.8%
Veterans & Disability
Veteran
6.2%
With a Disability
17.0%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
93.0%
Uninsured
7.0%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
88.4%
Has a Computer
94.0%
Same House 1 Year Ago
86.8%
Moved from Abroad
0.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023