ZIP Code 78404
ZIP / ZCTAPopulation: 13,607
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 78404
- What is the median household income in 78404?
- The median household income in 78404 is $60,264 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 78404?
- The poverty rate in 78404 is 10.6% (U.S. Census Bureau ACS 2023).
- What is the median home value in 78404?
- $180,500 (U.S. Census Bureau ACS 2023).
- What is the average rent in 78404?
- The median gross rent in 78404 is $1,172 per month (U.S. Census Bureau ACS 2023).
- What percentage of 78404 residents have a college degree?
- 23.1% of adults in 78404 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
13,607
Median Income
$60,264
Median Home Value
$180,500
Poverty Rate
10.6%
Unemployment (ACS 2023)
3.8%
Median Age
45.0 yrs
Since 2019
Median Income:
+$18,004 (+42.6%)
Home Value:
+$79,300 (+78.4%)
Poverty Rate:
-5.2 pp (-32.9%)
Bachelor's+:
-0.7 pp (-2.9%)
Unemployment:
-0.6 pp (-13.6%)
Demographics
Total Population
13,607
Median Age
45.0
Female
52.3%
Race & Ethnicity
Hispanic or Latino 62.3%
White (non-Hisp.) 32.1%
Black 4.0%
Asian 1.1%
Two or More 29.1%
Other 5.1%
Asian Subgroups (% of total pop.)
Indian
0.3%
Japanese
0.2%
Chinese
0.1%
Filipino
0.1%
Korean
0.1%
Vietnamese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
56.5%
Puerto Rican
0.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$60,264
±$8,418
Per Capita Income
$86,612
Median Family Income
$91,200
Poverty Rate
10.6%
Child Poverty Rate
17.8%
Working-Age Poverty Rate
—
SNAP Recipients
20.7%
Social Security Income
—
Retirement Income
20.8%
Household Income Distribution
< $10k
4.8%
$10–15k
3.9%
$15–25k
13.1%
$25–35k
9.9%
$35–50k
12.2%
$50–75k
13.4%
$75–100k
8.3%
$100–150k
22.2%
$150–200k
3.8%
$200k+
8.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
6,884
Owner-Occupied
53.1%
Renter-Occupied
46.9%
Vacancy Rate
17.9%
Median Home Value
$180,500
Median Gross Rent
$1,172
Owner Cost Burden (30%+)
22.7%
Renter Cost Burden (30%+)
44.7%
Home Value Distribution
< $50k
3.2%
$50–100k
19.3%
$100–200k
17.1%
$200–300k
15.7%
$300–500k
13.7%
$500k–$1M
8.0%
$1M+
1.0%
Gross Rent Distribution
< $500
4.8%
$500–1k
29.9%
$1–1.5k
41.6%
$1.5–2k
16.1%
$2–2.5k
3.2%
$2.5–3.5k
0.8%
$3.5k+
3.5%
Vehicle Availability
No vehicle
11.6%
1 vehicle
38.2%
2 vehicles
32.7%
3+
17.5%
Housing Type
Single-fam. det.
71.4%
Single-fam. att.
2.4%
2–4 units
7.9%
5–19 units
3.5%
20+ units
4.6%
Mobile home
1.0%
Housing Age
Pre-1940
15.0%
1940–1969
24.5%
1970–1999
9.3%
2000–2009
5.2%
2010+
1.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
79.1%
Bachelor's or Higher
23.1%
Graduate Degree
8.8%
Some College / Associate
23.0%
Less Than High School
7.5%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
57.2%
Unemployment Rate
3.8%
Work from Home
4.2%
Self-Employed
8.8%
Government Workers
17.7%
Private For-Profit
73.5%
Industry
Edu/Health
25.7%
Construction
11.1%
Retail
10.8%
Prof. Services
9.5%
Transportation
9.1%
Arts/Entmt.
7.8%
Public Admin
6.6%
Manufacturing
5.7%
Finance
3.2%
Wholesale
1.7%
Information
1.5%
Agriculture
1.5%
Occupation
Management
38.5%
Food Prep
22.3%
Sales
17.2%
Construction
12.1%
Production
9.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
19.2 min
Drove Alone
83.8%
Carpool
6.7%
Public Transit
1.8%
Work from Home
4.2%
Walked
1.0%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
5,651
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
37.7%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
14.4%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.9%
5–9
6.0%
10–14
4.4%
15–19
5.5%
20–24
2.5%
25–34
11.1%
35–44
13.7%
45–54
15.5%
55–64
9.6%
65–74
7.0%
75–84
12.6%
85+
5.0%
Under 18: 18.3%
Working age (18–64): 81.7%
65 and over: 19.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
9.4%
Naturalized Citizen
34.7%
Speaks English Less Than Very Well
11.3%
Foreign-Born Origin
Latin America
78.9%
Europe
13.4%
Asia
3.8%
Africa
0.7%
Veterans & Disability
Veteran
9.2%
With a Disability
15.6%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
81.8%
Uninsured
18.2%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
85.1%
Has a Computer
93.7%
Same House 1 Year Ago
88.7%
Moved from Abroad
0.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023