ZIP Code 78704
ZIP / ZCTAPopulation: 50,479
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 78704
- What is the median household income in 78704?
- The median household income in 78704 is $97,160 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 78704?
- The poverty rate in 78704 is 6.1% (U.S. Census Bureau ACS 2023).
- What is the median home value in 78704?
- $862,000 (U.S. Census Bureau ACS 2023).
- What is the average rent in 78704?
- The median gross rent in 78704 is $1,755 per month (U.S. Census Bureau ACS 2023).
- What percentage of 78704 residents have a college degree?
- 70.4% of adults in 78704 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
50,479
Median Income
$97,160
Median Home Value
$862,000
Poverty Rate
6.1%
Unemployment (ACS 2023)
4.3%
Median Age
34.0 yrs
Since 2019
Median Income:
+$21,927 (+29.1%)
Home Value:
+$308,700 (+55.8%)
Poverty Rate:
-1.3 pp (-17.6%)
Bachelor's+:
+3.2 pp (+4.8%)
Unemployment:
+1.5 pp (+53.6%)
Demographics
Total Population
50,479
Median Age
34.0
Female
48.7%
Race & Ethnicity
Hispanic or Latino 24.3%
White (non-Hisp.) 61.6%
Black 3.3%
Asian 4.1%
Two or More 14.8%
Other 3.9%
Asian Subgroups (% of total pop.)
Indian
1.0%
Chinese
1.0%
Korean
0.4%
Filipino
0.2%
Vietnamese
0.2%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
17.5%
Puerto Rican
0.9%
Cuban
0.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$97,160
±$10,444
Per Capita Income
$153,026
Median Family Income
$171,930
Poverty Rate
6.1%
Child Poverty Rate
9.8%
Working-Age Poverty Rate
—
SNAP Recipients
4.5%
Social Security Income
—
Retirement Income
10.7%
Household Income Distribution
< $10k
4.9%
$10–15k
2.2%
$15–25k
4.4%
$25–35k
4.1%
$35–50k
10.1%
$50–75k
14.6%
$75–100k
10.1%
$100–150k
16.9%
$150–200k
10.0%
$200k+
22.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
29,959
Owner-Occupied
33.2%
Renter-Occupied
66.8%
Vacancy Rate
7.3%
Median Home Value
$862,000
Median Gross Rent
$1,755
Owner Cost Burden (30%+)
23.5%
Renter Cost Burden (30%+)
31.9%
Home Value Distribution
< $50k
0.5%
$50–100k
0.6%
$100–200k
0.4%
$200–300k
3.2%
$300–500k
15.4%
$500k–$1M
40.2%
$1M+
39.2%
Gross Rent Distribution
< $500
4.4%
$500–1k
5.9%
$1–1.5k
25.0%
$1.5–2k
28.7%
$2–2.5k
18.3%
$2.5–3.5k
8.3%
$3.5k+
9.3%
Vehicle Availability
No vehicle
9.4%
1 vehicle
50.5%
2 vehicles
32.4%
3+
7.8%
Housing Type
Single-fam. det.
29.6%
Single-fam. att.
8.2%
2–4 units
4.4%
5–19 units
5.8%
20+ units
33.5%
Mobile home
0.8%
Housing Age
Pre-1940
5.1%
1940–1969
3.2%
1970–1999
14.9%
2000–2009
12.3%
2010+
26.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
94.4%
Bachelor's or Higher
70.4%
Graduate Degree
25.9%
Some College / Associate
11.4%
Less Than High School
3.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
81.0%
Unemployment Rate
4.3%
Work from Home
35.6%
Self-Employed
9.1%
Government Workers
11.0%
Private For-Profit
79.7%
Industry
Prof. Services
29.0%
Edu/Health
18.1%
Finance
9.7%
Arts/Entmt.
7.7%
Retail
6.4%
Information
5.4%
Manufacturing
5.0%
Construction
4.0%
Public Admin
3.8%
Transportation
3.2%
Wholesale
1.8%
Agriculture
0.8%
Occupation
Management
62.6%
Sales
21.3%
Food Prep
10.4%
Construction
3.2%
Production
2.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
20.9 min
Drove Alone
51.2%
Carpool
4.5%
Public Transit
2.7%
Work from Home
35.6%
Walked
2.8%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
27,766
Avg. Household Size
1.00
Avg. Family Size
—
Married-Couple Households
24.0%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
10.2%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
4.0%
5–9
3.4%
10–14
2.9%
15–19
5.1%
20–24
8.1%
25–34
28.6%
35–44
18.9%
45–54
12.8%
55–64
5.1%
65–74
3.1%
75–84
4.8%
85+
2.8%
Under 18: 12.5%
Working age (18–64): 87.5%
65 and over: 8.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
11.6%
Naturalized Citizen
43.5%
Speaks English Less Than Very Well
4.3%
Foreign-Born Origin
Latin America
46.7%
Europe
25.1%
Asia
23.0%
Africa
1.7%
Veterans & Disability
Veteran
2.9%
With a Disability
7.2%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
89.0%
Uninsured
11.0%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
93.3%
Has a Computer
98.2%
Same House 1 Year Ago
76.8%
Moved from Abroad
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023