ZIP Code 78728
ZIP / ZCTAPopulation: 26,776
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 78728
- What is the median household income in 78728?
- The median household income in 78728 is $74,048 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 78728?
- The poverty rate in 78728 is 11.7% (U.S. Census Bureau ACS 2023).
- What is the median home value in 78728?
- $392,600 (U.S. Census Bureau ACS 2023).
- What is the average rent in 78728?
- The median gross rent in 78728 is $1,523 per month (U.S. Census Bureau ACS 2023).
- What percentage of 78728 residents have a college degree?
- 48.0% of adults in 78728 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
26,776
Median Income
$74,048
Median Home Value
$392,600
Poverty Rate
11.7%
Unemployment (ACS 2023)
2.4%
Median Age
33.0 yrs
Since 2019
Median Income:
+$16,458 (+28.6%)
Home Value:
+$135,100 (+52.5%)
Poverty Rate:
+0.6 pp (+5.4%)
Bachelor's+:
+2.1 pp (+4.6%)
Unemployment:
-1.5 pp (-38.5%)
Demographics
Total Population
26,776
Median Age
33.0
Female
53.1%
Race & Ethnicity
Hispanic or Latino 27.9%
White (non-Hisp.) 38.7%
Black 18.1%
Asian 10.7%
Two or More 18.2%
Other 5.8%
Asian Subgroups (% of total pop.)
Indian
4.1%
Chinese
0.8%
Filipino
0.5%
Vietnamese
0.5%
Japanese
0.2%
Korean
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
17.9%
Puerto Rican
1.6%
Cuban
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$74,048
±$3,444
Per Capita Income
$101,313
Median Family Income
$84,036
Poverty Rate
11.7%
Child Poverty Rate
22.5%
Working-Age Poverty Rate
—
SNAP Recipients
5.0%
Social Security Income
—
Retirement Income
10.8%
Household Income Distribution
< $10k
5.4%
$10–15k
1.3%
$15–25k
4.0%
$25–35k
5.8%
$35–50k
13.2%
$50–75k
22.0%
$75–100k
13.0%
$100–150k
13.9%
$150–200k
11.9%
$200k+
9.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
13,878
Owner-Occupied
28.7%
Renter-Occupied
71.3%
Vacancy Rate
6.7%
Median Home Value
$392,600
Median Gross Rent
$1,523
Owner Cost Burden (30%+)
17.8%
Renter Cost Burden (30%+)
35.4%
Home Value Distribution
< $50k
1.3%
$50–100k
1.1%
$100–200k
1.3%
$200–300k
9.0%
$300–500k
66.2%
$500k–$1M
18.1%
$1M+
1.5%
Gross Rent Distribution
< $500
1.2%
$500–1k
2.6%
$1–1.5k
44.7%
$1.5–2k
31.2%
$2–2.5k
12.8%
$2.5–3.5k
4.1%
$3.5k+
3.3%
Vehicle Availability
No vehicle
5.6%
1 vehicle
44.1%
2 vehicles
39.8%
3+
10.4%
Housing Type
Single-fam. det.
36.0%
Single-fam. att.
1.2%
2–4 units
0.8%
5–19 units
8.8%
20+ units
27.4%
Mobile home
2.7%
Housing Age
Pre-1940
1.0%
1940–1969
0.1%
1970–1999
3.7%
2000–2009
14.8%
2010+
21.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
94.1%
Bachelor's or Higher
48.0%
Graduate Degree
16.5%
Some College / Associate
24.9%
Less Than High School
4.4%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
80.3%
Unemployment Rate
2.4%
Work from Home
28.0%
Self-Employed
7.5%
Government Workers
14.4%
Private For-Profit
78.1%
Industry
Prof. Services
21.4%
Edu/Health
17.6%
Retail
11.3%
Manufacturing
9.8%
Finance
7.5%
Transportation
7.3%
Arts/Entmt.
5.8%
Public Admin
4.7%
Construction
4.1%
Information
3.0%
Wholesale
2.3%
Agriculture
0.2%
Occupation
Management
53.3%
Sales
21.0%
Production
11.1%
Food Prep
10.1%
Construction
4.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
24.9 min
Drove Alone
62.1%
Carpool
6.8%
Public Transit
0.6%
Work from Home
28.0%
Walked
0.3%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
12,949
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
36.6%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
16.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
7.3%
5–9
5.7%
10–14
4.5%
15–19
2.8%
20–24
7.1%
25–34
25.2%
35–44
19.1%
45–54
11.2%
55–64
5.4%
65–74
5.0%
75–84
4.4%
85+
1.8%
Under 18: 19.7%
Working age (18–64): 80.3%
65 and over: 6.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
22.8%
Naturalized Citizen
45.7%
Speaks English Less Than Very Well
9.8%
Foreign-Born Origin
Asia
43.1%
Latin America
34.8%
Africa
14.3%
Europe
5.9%
Veterans & Disability
Veteran
6.5%
With a Disability
9.7%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
85.8%
Uninsured
14.2%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
96.0%
Has a Computer
99.5%
Same House 1 Year Ago
80.1%
Moved from Abroad
1.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023