ZIP Code 78731
ZIP / ZCTAPopulation: 27,136
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 78731
- What is the median household income in 78731?
- The median household income in 78731 is $102,886 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 78731?
- The poverty rate in 78731 is 3.1% (U.S. Census Bureau ACS 2023).
- What is the median home value in 78731?
- $839,500 (U.S. Census Bureau ACS 2023).
- What is the average rent in 78731?
- The median gross rent in 78731 is $1,673 per month (U.S. Census Bureau ACS 2023).
- What percentage of 78731 residents have a college degree?
- 78.5% of adults in 78731 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
27,136
Median Income
$102,886
Median Home Value
$839,500
Poverty Rate
3.1%
Unemployment (ACS 2023)
4.2%
Median Age
41.0 yrs
Since 2019
Median Income:
+$8,035 (+8.5%)
Home Value:
+$202,700 (+31.8%)
Poverty Rate:
-1.6 pp (-34%)
Bachelor's+:
-0.4 pp (-0.5%)
Unemployment:
+2.0 pp (+90.9%)
Demographics
Total Population
27,136
Median Age
41.0
Female
47.3%
Race & Ethnicity
Hispanic or Latino 14.5%
White (non-Hisp.) 72.1%
Black 1.8%
Asian 8.4%
Two or More 9.7%
Other 1.8%
Asian Subgroups (% of total pop.)
Chinese
3.8%
Indian
1.8%
Korean
0.7%
Vietnamese
0.3%
Filipino
0.2%
Japanese
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
7.2%
Cuban
0.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$102,886
±$6,249
Per Capita Income
$162,442
Median Family Income
$197,311
Poverty Rate
3.1%
Child Poverty Rate
3.6%
Working-Age Poverty Rate
—
SNAP Recipients
1.0%
Social Security Income
—
Retirement Income
19.2%
Household Income Distribution
< $10k
4.3%
$10–15k
2.4%
$15–25k
3.2%
$25–35k
5.0%
$35–50k
12.4%
$50–75k
12.9%
$75–100k
8.6%
$100–150k
13.6%
$150–200k
9.6%
$200k+
28.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
14,939
Owner-Occupied
53.4%
Renter-Occupied
46.6%
Vacancy Rate
5.2%
Median Home Value
$839,500
Median Gross Rent
$1,673
Owner Cost Burden (30%+)
24.3%
Renter Cost Burden (30%+)
41.0%
Home Value Distribution
< $50k
3.0%
$50–100k
0.1%
$100–200k
2.8%
$200–300k
3.0%
$300–500k
9.3%
$500k–$1M
43.9%
$1M+
36.5%
Gross Rent Distribution
< $500
0.7%
$500–1k
4.0%
$1–1.5k
32.2%
$1.5–2k
38.0%
$2–2.5k
16.9%
$2.5–3.5k
4.2%
$3.5k+
4.0%
Vehicle Availability
No vehicle
7.2%
1 vehicle
44.1%
2 vehicles
37.6%
3+
11.1%
Housing Type
Single-fam. det.
46.9%
Single-fam. att.
7.7%
2–4 units
1.7%
5–19 units
10.9%
20+ units
19.4%
Mobile home
0.4%
Housing Age
Pre-1940
0.7%
1940–1969
1.0%
1970–1999
27.5%
2000–2009
4.2%
2010+
4.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
98.5%
Bachelor's or Higher
78.5%
Graduate Degree
38.9%
Some College / Associate
10.0%
Less Than High School
0.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
69.0%
Unemployment Rate
4.2%
Work from Home
33.0%
Self-Employed
9.0%
Government Workers
16.4%
Private For-Profit
74.4%
Industry
Prof. Services
29.7%
Edu/Health
21.6%
Finance
9.3%
Arts/Entmt.
6.7%
Public Admin
6.6%
Manufacturing
6.0%
Information
4.5%
Retail
4.3%
Construction
3.2%
Wholesale
2.6%
Transportation
2.5%
Agriculture
0.6%
Occupation
Management
73.3%
Sales
15.0%
Food Prep
8.1%
Production
2.2%
Construction
1.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
19.7 min
Drove Alone
59.1%
Carpool
3.3%
Public Transit
2.0%
Work from Home
33.0%
Walked
0.2%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
14,158
Avg. Household Size
1.00
Avg. Family Size
—
Married-Couple Households
40.2%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
16.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
3.2%
5–9
4.7%
10–14
5.3%
15–19
4.0%
20–24
6.1%
25–34
17.2%
35–44
14.3%
45–54
14.1%
55–64
5.7%
65–74
7.3%
75–84
8.9%
85+
4.6%
Under 18: 16.5%
Working age (18–64): 83.5%
65 and over: 18.1%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
12.3%
Naturalized Citizen
44.1%
Speaks English Less Than Very Well
3.7%
Foreign-Born Origin
Asia
56.6%
Europe
22.9%
Latin America
15.6%
Africa
1.1%
Veterans & Disability
Veteran
4.8%
With a Disability
8.1%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
92.3%
Uninsured
7.7%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
95.2%
Has a Computer
97.2%
Same House 1 Year Ago
84.5%
Moved from Abroad
1.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023