ZIP Code 78744
ZIP / ZCTAPopulation: 51,069
ZIP Code Tabulation Areas (ZCTAs) are Census approximations of USPS ZIP codes. Boundaries may differ slightly from postal delivery areas, and estimates for less-populated ZCTAs carry higher margins of error.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — 78744
- What is the median household income in 78744?
- The median household income in 78744 is $78,474 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in 78744?
- The poverty rate in 78744 is 11.4% (U.S. Census Bureau ACS 2023).
- What is the median home value in 78744?
- $307,000 (U.S. Census Bureau ACS 2023).
- What is the average rent in 78744?
- The median gross rent in 78744 is $1,516 per month (U.S. Census Bureau ACS 2023).
- What percentage of 78744 residents have a college degree?
- 33.1% of adults in 78744 hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
51,069
Median Income
$78,474
Median Home Value
$307,000
Poverty Rate
11.4%
Unemployment (ACS 2023)
4.7%
Median Age
32.0 yrs
Since 2019
Median Income:
+$26,129 (+49.9%)
Home Value:
+$142,700 (+86.9%)
Poverty Rate:
-6.6 pp (-36.7%)
Bachelor's+:
+12.6 pp (+61.5%)
Unemployment:
-0.2 pp (-4.1%)
Demographics
Total Population
51,069
Median Age
32.0
Female
49.4%
Race & Ethnicity
Hispanic or Latino 62.8%
White (non-Hisp.) 22.8%
Black 8.6%
Asian 3.5%
Two or More 25.3%
Other 17.5%
Asian Subgroups (% of total pop.)
Indian
1.0%
Vietnamese
0.9%
Chinese
0.2%
Filipino
0.2%
Korean
0.2%
Japanese
0.1%
Hispanic Subgroups (% of total pop.)
Mexican
55.7%
Puerto Rican
0.5%
Cuban
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$78,474
±$4,141
Per Capita Income
$92,563
Median Family Income
$86,637
Poverty Rate
11.4%
Child Poverty Rate
16.6%
Working-Age Poverty Rate
—
SNAP Recipients
11.6%
Social Security Income
—
Retirement Income
11.1%
Household Income Distribution
< $10k
4.6%
$10–15k
2.0%
$15–25k
4.6%
$25–35k
5.6%
$35–50k
12.6%
$50–75k
17.8%
$75–100k
17.4%
$100–150k
17.8%
$150–200k
11.5%
$200k+
6.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
20,035
Owner-Occupied
49.4%
Renter-Occupied
50.6%
Vacancy Rate
3.6%
Median Home Value
$307,000
Median Gross Rent
$1,516
Owner Cost Burden (30%+)
21.2%
Renter Cost Burden (30%+)
40.3%
Home Value Distribution
< $50k
7.5%
$50–100k
4.2%
$100–200k
4.1%
$200–300k
27.7%
$300–500k
37.8%
$500k–$1M
13.1%
$1M+
0.5%
Gross Rent Distribution
< $500
1.9%
$500–1k
5.5%
$1–1.5k
41.5%
$1.5–2k
34.5%
$2–2.5k
11.7%
$2.5–3.5k
4.5%
$3.5k+
0.3%
Vehicle Availability
No vehicle
3.9%
1 vehicle
36.2%
2 vehicles
37.8%
3+
22.1%
Housing Type
Single-fam. det.
52.5%
Single-fam. att.
3.1%
2–4 units
5.1%
5–19 units
7.0%
20+ units
14.6%
Mobile home
5.6%
Housing Age
Pre-1940
0.2%
1940–1969
0.7%
1970–1999
14.7%
2000–2009
18.2%
2010+
29.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
77.3%
Bachelor's or Higher
33.1%
Graduate Degree
9.6%
Some College / Associate
17.3%
Less Than High School
13.9%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
78.8%
Unemployment Rate
4.7%
Work from Home
16.3%
Self-Employed
7.1%
Government Workers
14.3%
Private For-Profit
78.3%
Industry
Edu/Health
15.6%
Prof. Services
14.6%
Retail
13.5%
Construction
12.1%
Arts/Entmt.
11.2%
Manufacturing
9.2%
Finance
6.0%
Public Admin
5.2%
Transportation
5.0%
Information
1.3%
Wholesale
1.2%
Agriculture
0.6%
Occupation
Management
35.6%
Sales
22.6%
Food Prep
17.7%
Production
12.4%
Construction
11.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
27.6 min
Drove Alone
71.0%
Carpool
9.8%
Public Transit
0.8%
Work from Home
16.3%
Walked
0.5%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
19,313
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
42.0%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
19.1%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.6%
5–9
6.5%
10–14
6.6%
15–19
5.0%
20–24
7.0%
25–34
23.8%
35–44
17.0%
45–54
11.9%
55–64
3.8%
65–74
4.2%
75–84
5.2%
85+
1.9%
Under 18: 23.0%
Working age (18–64): 77.0%
65 and over: 7.5%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
22.5%
Naturalized Citizen
34.4%
Speaks English Less Than Very Well
19.6%
Foreign-Born Origin
Latin America
85.2%
Asia
7.9%
Europe
3.6%
Africa
2.2%
Veterans & Disability
Veteran
5.4%
With a Disability
11.6%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
79.6%
Uninsured
20.4%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
86.0%
Has a Computer
90.7%
Same House 1 Year Ago
83.5%
Moved from Abroad
1.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023