Census Bureau data for Appleton city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.
Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).
Quick Facts — Appleton city
- What is the median household income in Appleton city?
- The median household income in Appleton city is $77,450 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
- What is the poverty rate in Appleton city?
- The poverty rate in Appleton city is 5.5% (U.S. Census Bureau ACS 2023).
- What is the median home value in Appleton city?
- $211,500 (U.S. Census Bureau ACS 2023).
- What is the average rent in Appleton city?
- The median gross rent in Appleton city is $957 per month (U.S. Census Bureau ACS 2023).
- What percentage of Appleton city residents have a college degree?
- 37.0% of adults in Appleton city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
74,873
Median Income
$77,450
Median Home Value
$211,500
Poverty Rate
5.5%
Unemployment (ACS 2023)
3.9%
Median Age
36.0 yrs
Since 2019
Median Income:
+$19,338 (+33.3%)
Home Value:
+$63,700 (+43.1%)
Poverty Rate:
-2.7 pp (-32.9%)
Bachelor's+:
+3.6 pp (+10.8%)
Unemployment:
+0.3 pp (+8.3%)
Demographics
Total Population
74,873
Median Age
36.0
Female
50.0%
Race & Ethnicity
Hispanic or Latino 6.9%
White (non-Hisp.) 79.4%
Black 2.9%
Asian 6.7%
Two or More 7.0%
Other 1.9%
Asian Subgroups (% of total pop.)
Indian
0.7%
Chinese
0.4%
Filipino
0.4%
Korean
0.2%
Vietnamese
0.2%
Hispanic Subgroups (% of total pop.)
Mexican
4.6%
Puerto Rican
0.6%
Cuban
0.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Income & Poverty
Median Household Income
$77,450
±$2,549
+$1,780 vs. state
Per Capita Income
$99,472
Median Family Income
$98,997
Poverty Rate
5.5%
-1.1 pp vs. state
Child Poverty Rate
9.9%
Working-Age Poverty Rate
—
SNAP Recipients
9.5%
Social Security Income
—
Retirement Income
26.5%
Household Income Distribution
< $10k
3.2%
$10–15k
3.1%
$15–25k
5.0%
$25–35k
5.4%
$35–50k
12.6%
$50–75k
18.8%
$75–100k
15.2%
$100–150k
20.3%
$150–200k
8.3%
$200k+
8.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Housing
Total Housing Units
31,999
Owner-Occupied
66.7%
Renter-Occupied
33.3%
Vacancy Rate
3.6%
Median Home Value
$211,500
-$35,900 vs. state
Median Gross Rent
$957
Owner Cost Burden (30%+)
10.1%
Renter Cost Burden (30%+)
26.0%
Home Value Distribution
< $50k
1.8%
$50–100k
3.2%
$100–200k
14.4%
$200–300k
32.1%
$300–500k
16.7%
$500k–$1M
4.8%
$1M+
0.8%
Gross Rent Distribution
< $500
6.5%
$500–1k
47.8%
$1–1.5k
35.3%
$1.5–2k
7.1%
$2–2.5k
1.7%
$2.5–3.5k
0.4%
$3.5k+
1.3%
Vehicle Availability
No vehicle
5.7%
1 vehicle
37.2%
2 vehicles
41.0%
3+
16.1%
Housing Type
Single-fam. det.
66.6%
Single-fam. att.
6.7%
2–4 units
6.9%
5–19 units
5.9%
20+ units
6.8%
Mobile home
0.3%
Housing Age
Pre-1940
19.5%
1940–1969
7.2%
1970–1999
17.2%
2000–2009
7.3%
2010+
5.6%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Education
High School or Higher
94.2%
Bachelor's or Higher
37.0%
+4.2 pp vs. state
Graduate Degree
11.3%
Some College / Associate
18.9%
Less Than High School
2.7%
Enrolled in School
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Employment
Labor Force Participation
69.7%
Unemployment Rate
3.9%
+0.6 pp vs. state
Work from Home
11.2%
Self-Employed
3.9%
Government Workers
9.5%
Private For-Profit
86.6%
Industry
Edu/Health
21.1%
Manufacturing
20.8%
Retail
12.2%
Prof. Services
10.2%
Arts/Entmt.
9.0%
Finance
6.9%
Construction
4.8%
Transportation
4.7%
Wholesale
2.4%
Public Admin
1.8%
Information
1.8%
Agriculture
0.4%
Occupation
Management
40.0%
Sales
20.6%
Production
18.0%
Food Prep
15.1%
Construction
6.3%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Commute
Median Travel Time
19.4 min
Drove Alone
75.0%
Carpool
9.0%
Public Transit
0.6%
Work from Home
11.2%
Walked
2.7%
Bicycle
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Households & Families
Total Households
30,860
Avg. Household Size
2.00
Avg. Family Size
—
Married-Couple Households
46.3%
Single-Mother Households
—
Single-Father Households
—
Living Alone
—
Households with Children
18.6%
Multigenerational
—
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Age Distribution
Under 5
6.0%
5–9
6.4%
10–14
6.1%
15–19
7.5%
20–24
6.7%
25–34
14.9%
35–44
12.8%
45–54
12.4%
55–64
6.3%
65–74
5.1%
75–84
9.3%
85+
4.4%
Under 18: 22.9%
Working age (18–64): 77.1%
65 and over: 15.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023
Social Characteristics
Immigration
Foreign Born
7.2%
Naturalized Citizen
57.0%
Speaks English Less Than Very Well
4.5%
Foreign-Born Origin
Asia
57.8%
Latin America
18.3%
Africa
11.9%
Europe
6.8%
Veterans & Disability
Veteran
6.6%
With a Disability
11.3%
Cognitive Difficulty
—
Ambulatory Difficulty
—
Health Insurance
Insured
95.1%
Uninsured
4.9%
Employer Insurance
—
Medicaid
—
Medicare
—
Technology & Mobility
Broadband Internet
93.5%
Has a Computer
95.6%
Same House 1 Year Ago
87.4%
Moved from Abroad
0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023