What is the median household income in Wisconsin?

The median household income in Wisconsin is $75,670, according to the U.S. Census Bureau ACS 5-Year Estimates (2023).

What is the poverty rate in Wisconsin?

The poverty rate in Wisconsin is 6.6%, according to the U.S. Census Bureau ACS 5-Year Estimates (2023).

What is the median home value in Wisconsin?

The median home value in Wisconsin is $247,400, according to the U.S. Census Bureau ACS 5-Year Estimates (2023).

What percentage of Wisconsin residents have a college degree?

32.8% of adults in Wisconsin hold a bachelor's degree or higher, according to the U.S. Census Bureau ACS 2023.

What is the unemployment rate in Wisconsin?

The unemployment rate in Wisconsin is 3.3%, according to the U.S. Census Bureau ACS 5-Year Estimates (2023).

Wisconsin

State

Population: 5,910,955 (2023 estimate)

Demographic, economic, and housing data for Wisconsin from the U.S. Census Bureau's American Community Survey. Figures cover the full state — drill into any county or city below for local breakdowns.

Explore Wisconsin Data

Income Poverty Home Values Rent Education Diversity Unemployment Uninsured

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Wisconsin Rankings

Counties by Income Cities by Income Counties by Home Values Cities by Home Values Counties by Poverty Cities by Poverty Counties by Education Cities by Education Counties by Unemployment Cities by Diversity

Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024). Unemployment rate from BLS LAUS (more current).

Quick Facts — Wisconsin

What is the median household income in Wisconsin?: The median household income in Wisconsin is $75,670 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Wisconsin?: The poverty rate in Wisconsin is 6.6% (U.S. Census Bureau ACS 2023).
What is the median home value in Wisconsin?: $247,400 (U.S. Census Bureau ACS 2023).
What is the average rent in Wisconsin?: The median gross rent in Wisconsin is $1,045 per month (U.S. Census Bureau ACS 2023).
What percentage of Wisconsin residents have a college degree?: 32.8% of adults in Wisconsin hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).

Population

5,892,023

Median Income

$75,670

Median Home Value

$247,400

Poverty Rate

6.6%

Unemployment (Dec 2025)

3.2%

Median Age

40.0 yrs

Since 2019 Median Income: +$13,923 (+22.5%) Home Value: +$66,800 (+37%) Poverty Rate: -0.6 pp (-8.3%) Bachelor's+: +2.7 pp (+9%) Unemployment: -0.3 pp (-8.3%)

Demographics

Total Population 5,892,023

Median Age 40.0

Female 49.9%

Race & Ethnicity

Hispanic or Latino 7.8% White (non-Hisp.) 79.2% Black 6.1% Asian 2.9% Two or More 6.5% Other 2.4%

Asian Subgroups (% of total pop.)

Indian

0.6%

Chinese

0.4%

Filipino

0.2%

Korean

0.1%

Vietnamese

0.1%

Hispanic Subgroups (% of total pop.)

Mexican

5.4%

Puerto Rican

1.1%

Cuban

0.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $75,670 ±$402

Per Capita Income $100,223

Median Family Income $97,261

Poverty Rate 6.6%

Child Poverty Rate 10.7%

Working-Age Poverty Rate —

SNAP Recipients 10.8%

Social Security Income —

Retirement Income 26.8%

Household Income Distribution

< $10k

4.0%

$10–15k

3.2%

$15–25k

6.2%

$25–35k

7.4%

$35–50k

10.9%

$50–75k

17.8%

$75–100k

14.0%

$100–150k

18.9%

$150–200k

8.9%

$200k+

8.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 2,750,750

Owner-Occupied 67.9%

Renter-Occupied 32.1%

Vacancy Rate 11.1%

Median Home Value $247,400

Median Gross Rent $1,045

Owner Cost Burden (30%+) 16.2%

Renter Cost Burden (30%+) 34.7%

Home Price Appreciation (FHFA HPI)

1-Year +5.8%

5-Year +58.1%

HPI (2025 Q4) 621.3

Source: FHFA House Price Index, base 1991 Q1 = 100.

Home Value Distribution

< $50k

3.9%

$50–100k

5.9%

$100–200k

11.2%

$200–300k

27.1%

$300–500k

25.7%

$500k–$1M

9.6%

$1M+

1.5%

Gross Rent Distribution

< $500

6.8%

$500–1k

39.0%

$1–1.5k

36.4%

$1.5–2k

12.4%

$2–2.5k

3.1%

$2.5–3.5k

0.9%

$3.5k+

1.2%

Vehicle Availability

No vehicle

6.3%

1 vehicle

32.7%

2 vehicles

39.6%

21.3%

Housing Type

Single-fam. det.

66.5%

Single-fam. att.

4.3%

2–4 units

6.1%

5–19 units

4.8%

20+ units

8.1%

Mobile home

3.1%

Housing Age

Pre-1940

18.1%

1940–1969

5.4%

1970–1999

14.3%

2000–2009

12.3%

2010+

6.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 93.4%

Bachelor's or Higher 32.8%

Graduate Degree 11.1%

Some College / Associate 19.8%

Less Than High School 2.4%

Enrolled in School —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 65.5%

Unemployment Rate 3.3%

Work from Home 11.6%

Self-Employed 5.1%

Government Workers 12.8%

Private For-Profit 81.9%

Industry

Edu/Health

23.3%

Manufacturing

18.0%

Retail

11.0%

Prof. Services

9.1%

Arts/Entmt.

7.5%

Construction

6.2%

Finance

6.1%

Transportation

4.9%

Public Admin

3.6%

Wholesale

2.5%

Agriculture

2.1%

Information

1.4%

Occupation

Management

39.5%

Sales

18.9%

Production

17.6%

Food Prep

15.3%

Construction

8.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 22.2 min

Drove Alone 75.5%

Carpool 7.4%

Public Transit 1.2%

Work from Home 11.6%

Walked 2.7%

Bicycle —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 2,446,028

Avg. Household Size 2.00

Avg. Family Size —

Married-Couple Households 47.3%

Single-Mother Households —

Single-Father Households —

Living Alone —

Households with Children 16.7%

Multigenerational —

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5

5.4%

5–9

5.9%

10–14

6.3%

15–19

6.6%

20–24

6.6%

25–34

12.5%

35–44

12.6%

45–54

11.9%

55–64

7.0%

65–74

7.0%

75–84

10.9%

85+

5.0%

Under 18: 21.6% Working age (18–64): 78.4% 65 and over: 18.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 5.1%

Naturalized Citizen 47.4%

Speaks English Less Than Very Well 3.1%

Foreign-Born Origin

Latin America

41.3%

Asia

34.7%

Europe

15.1%

Africa

6.0%

Veterans & Disability

Veteran 6.4%

With a Disability 12.0%

Cognitive Difficulty —

Ambulatory Difficulty —

Health Insurance

Insured 94.7%

Uninsured 5.3%

Employer Insurance —

Medicaid —

Medicare —

Technology & Mobility

Broadband Internet 89.2%

Has a Computer 94.0%

Same House 1 Year Ago 87.8%

Moved from Abroad 0.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Largest Counties in Wisconsin

View all

Milwaukee County 927,656 Dane County 564,777 Waukesha County 409,040 Brown County 269,425 Racine County 196,888 Outagamie County 191,537 Winnebago County 171,357 Kenosha County 168,413 Rock County 163,944 Marathon County 138,067

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Trends 2017–2023

Income Poverty Home Values Rent Homeownership Education Unemployment Commute Time Work From Home Foreign-Born Uninsured