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Ashland city, Wisconsin

City

Population: 7,884 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Ashland city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Ashland city

What is the median household income in Ashland city?
The median household income in Ashland city is $49,258 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Ashland city?
The poverty rate in Ashland city is 11.9% (U.S. Census Bureau ACS 2023).
What is the median home value in Ashland city?
$162,200 (U.S. Census Bureau ACS 2023).
What is the average rent in Ashland city?
The median gross rent in Ashland city is $697 per month (U.S. Census Bureau ACS 2023).
What percentage of Ashland city residents have a college degree?
25.9% of adults in Ashland city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
7,884
Median Income
$49,258
Median Home Value
$162,200
Poverty Rate
11.9%
Unemployment (ACS 2023)
4.7%
Median Age
40.0 yrs
Since 2019 Median Income: +$11,036 (+28.9%) Home Value: +$54,500 (+50.6%) Poverty Rate: -3.2 pp (-21.2%) Bachelor's+: +2.2 pp (+9.3%) Unemployment: +0.1 pp (+2.2%)

Demographics

Total Population 7,884
Median Age 40.0
Female 47.1%
Race & Ethnicity
Hispanic or Latino 3.2% White (non-Hisp.) 84.0% Black 0.9% Asian 1.0% Two or More 5.9% Other 0.2%
Hispanic Subgroups (% of total pop.)
Puerto Rican
1.5%
Mexican
1.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $49,258 ±$4,160
-$26,412 vs. state
Per Capita Income $67,675
Median Family Income $84,872
Poverty Rate 11.9%
+5.3 pp vs. state
Child Poverty Rate 13.8%
Working-Age Poverty Rate
SNAP Recipients 18.3%
Social Security Income
Retirement Income 22.5%
Household Income Distribution
< $10k
7.8%
$10–15k
13.9%
$15–25k
9.4%
$25–35k
9.5%
$35–50k
10.5%
$50–75k
17.1%
$75–100k
7.0%
$100–150k
16.8%
$150–200k
5.6%
$200k+
2.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 3,830
Owner-Occupied 60.0%
Renter-Occupied 40.0%
Vacancy Rate 10.9%
Median Home Value $162,200
-$85,200 vs. state
Median Gross Rent $697
Owner Cost Burden (30%+) 19.8%
Renter Cost Burden (30%+) 32.6%
Home Value Distribution
< $50k
5.6%
$50–100k
11.3%
$100–200k
26.5%
$200–300k
20.5%
$300–500k
13.9%
$500k–$1M
2.9%
Gross Rent Distribution
< $500
39.5%
$500–1k
35.5%
$1–1.5k
21.1%
$1.5–2k
4.0%
Vehicle Availability
No vehicle
6.3%
1 vehicle
44.0%
2 vehicles
39.1%
3+
10.6%
Housing Type
Single-fam. det.
68.3%
Single-fam. att.
2.9%
2–4 units
6.8%
5–19 units
6.4%
20+ units
4.3%
Mobile home
1.9%
Housing Age
Pre-1940
36.8%
1940–1969
7.2%
1970–1999
14.1%
2000–2009
4.5%
2010+
1.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 95.6%
Bachelor's or Higher 25.9%
-6.9 pp vs. state
Graduate Degree 8.9%
Some College / Associate 22.7%
Less Than High School 1.8%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 62.5%
Unemployment Rate 4.7%
+1.4 pp vs. state
Work from Home 8.1%
Self-Employed 2.9%
Government Workers 16.4%
Private For-Profit 79.9%
Industry
Edu/Health
30.4%
Retail
12.6%
Arts/Entmt.
12.1%
Prof. Services
10.7%
Manufacturing
10.5%
Construction
9.6%
Public Admin
3.9%
Finance
2.9%
Agriculture
2.9%
Transportation
1.5%
Wholesale
0.7%
Information
0.5%
Occupation
Management
31.7%
Sales
24.0%
Food Prep
17.5%
Construction
14.2%
Production
12.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 12.7 min
Drove Alone 72.6%
Carpool 6.9%
Public Transit 1.3%
Work from Home 8.1%
Walked 8.5%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 3,411
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 36.0%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 12.7%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.8%
5–9
4.9%
10–14
4.6%
15–19
8.3%
20–24
8.9%
25–34
11.6%
35–44
12.0%
45–54
10.9%
55–64
6.9%
65–74
6.4%
75–84
11.7%
85+
4.7%
Under 18: 19.2% Working age (18–64): 80.8% 65 and over: 20.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.0%
Naturalized Citizen 49.7%
Speaks English Less Than Very Well 0.7%
Foreign-Born Origin
Asia
32.9%
Latin America
13.7%

Veterans & Disability

Veteran 8.7%
With a Disability 16.8%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 92.2%
Uninsured 7.8%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 78.2%
Has a Computer 88.7%
Same House 1 Year Ago 83.9%
Moved from Abroad 0.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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