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Baraboo city, Wisconsin

City

Population: 12,506 (2023 estimate)

Located in Wisconsin , Wisconsin

Census Bureau data for Baraboo city from the American Community Survey. "Cities" in Census data include incorporated places, towns, villages, and census-designated places (CDPs) — all places where the Census collects community-level estimates.

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Data: U.S. Census Bureau, ACS 5-Year Estimates, 2023 (released December 2024).

Quick Facts — Baraboo city

What is the median household income in Baraboo city?
The median household income in Baraboo city is $73,515 (U.S. Census Bureau ACS 5-Year Estimates, 2023).
What is the poverty rate in Baraboo city?
The poverty rate in Baraboo city is 4.0% (U.S. Census Bureau ACS 2023).
What is the median home value in Baraboo city?
$201,800 (U.S. Census Bureau ACS 2023).
What is the average rent in Baraboo city?
The median gross rent in Baraboo city is $926 per month (U.S. Census Bureau ACS 2023).
What percentage of Baraboo city residents have a college degree?
26.7% of adults in Baraboo city hold a bachelor's degree or higher (U.S. Census Bureau ACS 2023).
Population
12,506
Median Income
$73,515
Median Home Value
$201,800
Poverty Rate
4.0%
Unemployment (ACS 2023)
3.4%
Median Age
40.0 yrs
Since 2019 Median Income: +$21,406 (+41.1%) Home Value: +$49,200 (+32.2%) Poverty Rate: -6.1 pp (-60.4%) Bachelor's+: +3.0 pp (+12.7%) Unemployment: -3.0 pp (-46.9%)

Demographics

Total Population 12,506
Median Age 40.0
Female 51.0%
Race & Ethnicity
Hispanic or Latino 4.0% White (non-Hisp.) 89.7% Black 1.3% Two or More 5.1% Other 1.9%
Hispanic Subgroups (% of total pop.)
Mexican
2.3%
Puerto Rican
1.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Income & Poverty

Median Household Income $73,515 ±$4,193
-$2,155 vs. state
Per Capita Income $85,238
Median Family Income $94,838
Poverty Rate 4.0%
-2.6 pp vs. state
Child Poverty Rate 6.3%
Working-Age Poverty Rate
SNAP Recipients 10.8%
Social Security Income
Retirement Income 26.8%
Household Income Distribution
< $10k
2.3%
$10–15k
3.0%
$15–25k
7.9%
$25–35k
7.5%
$35–50k
11.3%
$50–75k
19.8%
$75–100k
14.0%
$100–150k
20.3%
$150–200k
9.4%
$200k+
4.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Housing

Total Housing Units 6,139
Owner-Occupied 66.4%
Renter-Occupied 33.6%
Vacancy Rate 6.4%
Median Home Value $201,800
-$45,600 vs. state
Median Gross Rent $926
Owner Cost Burden (30%+) 12.4%
Renter Cost Burden (30%+) 26.8%
Home Value Distribution
< $50k
6.7%
$50–100k
4.0%
$100–200k
9.2%
$200–300k
33.6%
$300–500k
16.0%
$500k–$1M
1.0%
Gross Rent Distribution
< $500
13.6%
$500–1k
48.2%
$1–1.5k
32.5%
$1.5–2k
2.7%
$3.5k+
2.9%
Vehicle Availability
No vehicle
7.4%
1 vehicle
36.7%
2 vehicles
35.1%
3+
20.8%
Housing Type
Single-fam. det.
58.3%
Single-fam. att.
7.4%
2–4 units
7.0%
5–19 units
6.6%
20+ units
6.3%
Mobile home
5.6%
Housing Age
Pre-1940
30.4%
1940–1969
6.4%
1970–1999
7.9%
2000–2009
14.0%
2010+
4.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Education

High School or Higher 94.4%
Bachelor's or Higher 26.7%
-6.1 pp vs. state
Graduate Degree 6.8%
Some College / Associate 23.3%
Less Than High School 1.8%
Enrolled in School

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Employment

Labor Force Participation 66.7%
Unemployment Rate 3.4%
+0.1 pp vs. state
Work from Home 7.2%
Self-Employed 2.4%
Government Workers 14.6%
Private For-Profit 83.0%
Industry
Manufacturing
18.6%
Edu/Health
18.4%
Arts/Entmt.
14.7%
Retail
12.3%
Prof. Services
7.5%
Public Admin
6.3%
Finance
5.7%
Transportation
4.5%
Construction
3.8%
Wholesale
3.5%
Agriculture
1.3%
Information
1.0%
Occupation
Management
37.2%
Sales
21.2%
Production
19.8%
Food Prep
14.5%
Construction
7.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Commute

Median Travel Time 23.9 min
Drove Alone 77.8%
Carpool 9.4%
Public Transit 0.0%
Work from Home 7.2%
Walked 3.7%
Bicycle

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Households & Families

Total Households 5,747
Avg. Household Size 2.00
Avg. Family Size
Married-Couple Households 42.2%
Single-Mother Households
Single-Father Households
Living Alone
Households with Children 15.3%
Multigenerational

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Age Distribution

Under 5
4.6%
5–9
5.9%
10–14
5.0%
15–19
5.4%
20–24
6.7%
25–34
13.8%
35–44
16.3%
45–54
11.0%
55–64
6.8%
65–74
5.8%
75–84
10.3%
85+
5.5%
Under 18: 19.0% Working age (18–64): 81.0% 65 and over: 18.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

Social Characteristics

Immigration

Foreign Born 2.5%
Naturalized Citizen 63.0%
Speaks English Less Than Very Well 2.5%
Foreign-Born Origin
Latin America
55.6%
Europe
40.2%
Africa
4.2%

Veterans & Disability

Veteran 8.8%
With a Disability 14.6%
Cognitive Difficulty
Ambulatory Difficulty

Health Insurance

Insured 97.1%
Uninsured 2.9%
Employer Insurance
Medicaid
Medicare

Technology & Mobility

Broadband Internet 87.9%
Has a Computer 93.9%
Same House 1 Year Ago 87.8%
Moved from Abroad 0.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates, 2023

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